
Wix and Google Announce GMB Integration
Wix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within
Wix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within
To remain the most popular search engine in the world, Google has to continuously update
Digital marketing is a sub-set of marketing which uses the Internet, and online platforms to
The initial frenzy over Google’s news regarding its latest privacy updates has abated, and now
Despite recent moves by the Biden Administration to expedite vaccine distribution and adjust the PPP
As your small business grows, at some point you’ll need to take your marketing strategy
The immediate goal of any digital campaign is to earn and retain customers. And with
If there’s one constant that we can always trust, it’s the fact that Google Ads
Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative
A unique selling proposition is sometimes shortened to an acronym — USP. When your company
Instagram is a hugely popular app for using for sharing photos and video media. Instagram
As a marketer, you know how important it is to have a marketing strategy. You
I don’t know if you’ve noticed, but people are angry out there. I mean, like
Great marketing content doesn’t happen by accident. Whether you’re working on a helpful how-to video
How far we’ve come from billboards, flyers, and door-to-door selling. The entire agenda from the
When you have bad credit, you can still get a small business loan. This is
Click and collect is one of the shopping models that gained significant traction during the
Greater competition can only mean one thing – greater marketing costs, especially for new businesses
Google My Business is both a free tool and a suite of interfaces that encompasses
In 2020, small businesses faced more challenges than we ever expected. A hard year revealed
As the U.S. nears the one-year milestone living under the coronavirus pandemic, marketers are taking
Mass marketing is inefficient and expensive. Would it not be great if you could cut
Many of us have been called on to give a virtual presentation over the last
When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they
Having a good knowledge of the various types of business structures is important before setting
As of right now, you can edit your Clubhouse profile anytime by visiting your profile
The $1.9 trillion American Rescue Plan Act that President Joe Biden signed into law on
The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex
Ever since the swell of big data combined with the technological advancements of cognitive computing
Did you know that the first video published on YouTube was only 18-seconds long? Since
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get
Even if your “workforce” consists of you and your dog, you can still get a
Google assures users it will not replace third-party cookies with with an alternative solution that
Over the years WordPress has been the quintessential website builder and Content Management System (CMS)
In May 2020 shortly after the world was thrown into disarray by the Coronavirus Pandemic,
Collaboration and communication software is the lifeblood of business in 2021. With millions of people
Luxury brands are leaning into curation. From Instagram Guides that aggregates content from their own
Content marketing is an integral part of every rock-solid inbound marketing campaign. It’s an excellent
Once upon a time, finding leads and learning about customers required big marketing departments, pollsters,
they’ll find Tom Violante Sr. sitting in it. The 91-year-old founder still comes to work
For a small business, choosing the right email marketing services and tools can help you
It’s been well documented that the global pandemic has greatly changed consumer behavior. Most notably,
In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or
Google recently added some new features to Google Workspace in order to help those working
In this actionable SEO checklist, we’ll cover the key areas to focus on in 2021
When it comes to marketing, far too many entrepreneurs settle into a comfortable rut where
With an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in
With constantly evolving technology, the dynamics of doing business have changed considerably. Studies have shown
Navigation app Waze has made updates to its advertising solution for small businesses in an
It’s official. It’s happening. And it will affect how we use Facebook ads. Apple’s three
Marketing is a game of priorities for small business owners. You only have a finite
In the first ever peer-reviewed study on Zoom fatigue, Stanford researchers expose the psychological consequences
So much time and energy go into creating strong, well-thought-out ad campaigns. You test the
You know live content has begun to take full steam when brilliant ways to distribute
Do you find that you are dedicating a lot of time to mundane, manual tasks
Businesses are diligently working to recoup last year’s lost earnings following the start of the
Over the past year, businesses have been repeatedly forced to pivot in reaction to market
Wondering how to open a business bank account or why you might need one? Although
When executed correctly, a coupon marketing campaign can bring people into your business, but if
What does your brand stand for? Peace and equality? Laughter and love? Fitness and health?
Despite what should be a maturing market, where people are clear on what Search Engine
In December of 2020, there was an addition to the Google ads support page on
In the golden age of content marketing, video is king. According to a survey by
Facebook organic reach is a measure of the number of people who see your content
Your competitor releases a new product or service. You offer something similar — but, of
If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook
The Paycheck Protection Program can be a lifeline for businesses that qualify, but it’s not
If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for
In 2020, American venture capitalists invested an unprecedented $156 billion dollars into 12,254 startups, setting
One habit that isn’t changing anytime soon is that most people take time to research
If you don’t already know what YouTube is, then you’re a bit behind. But we’ll
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at
Video marketing is one of the best marketing methods out there, one that serves a
With the rise of zero-click search and heightened consumer expectations around brand responsiveness, it’s no
No two ad platforms are exactly alike. Deciding where to invest in advertising can depend
One of my favorite episodes of “The Office” is called Launch Party. During this episode,
A federal program that provides loans to businesses to help them stay afloat during the
The impact of 5G on small businesses cannot be overstated. It will provide an all-around
At $200 billion, the COVID-19 Economic Injury Disaster Loan (EIDL) program has reached a noteworthy
Customers remain uncomfortable about letting technical support technicians into their home. Consequently, they would prefer