Wix and Google Announce GMB Integration
Wix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within
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17 Black Hat Techniques That Can Harm an SEO Campaign
To remain the most popular search engine in the world, Google has to continuously update
How To Build A Digital Marketing Strategy For Long-Term Success
Digital marketing is a sub-set of marketing which uses the Internet, and online platforms to
Google’s Ad Changes: The King Just Built a Moat Around His Castle
The initial frenzy over Google’s news regarding its latest privacy updates has abated, and now
45% Of Small Businesses Fear Closing Before COVID’s Contained
Despite recent moves by the Biden Administration to expedite vaccine distribution and adjust the PPP
Should Your Small Business Hire a Marketing Agency or Build a Marketing Team?
As your small business grows, at some point you’ll need to take your marketing strategy
How Customer Acquisition has Shifted in the Digital Age
The immediate goal of any digital campaign is to earn and retain customers. And with
Responsive Search Ads Are the New Default in Google Ads: What You Need to Know
If there’s one constant that we can always trust, it’s the fact that Google Ads
Creative Brief Tips & Tricks for More Successful Content Projects
Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative
What is a Unique Selling Proposition?
A unique selling proposition is sometimes shortened to an acronym — USP. When your company
How to Use Instagram for Marketing in 2021
Instagram is a hugely popular app for using for sharing photos and video media. Instagram
The 10 Best Video Conferencing Tools for Small Businesses
As a marketer, you know how important it is to have a marketing strategy. You
Scenario Planning Key to Social Media Marketing to an Angry Mob in 2021
I don’t know if you’ve noticed, but people are angry out there. I mean, like
How to Write a Kickass Content Marketing Brief
Great marketing content doesn’t happen by accident. Whether you’re working on a helpful how-to video
What is PPC Advertising and How Effective is It?
How far we’ve come from billboards, flyers, and door-to-door selling. The entire agenda from the
Best Small Business Loans for Bad Credit
When you have bad credit, you can still get a small business loan. This is
Click and Collect: Savior of Customers, Killer of Brand Loyalty?
Click and collect is one of the shopping models that gained significant traction during the
The Digital Marketing Budget: How Much Should You Spend Online?
Greater competition can only mean one thing – greater marketing costs, especially for new businesses
Google My Business: What It Is, How To Use It, and Why
Google My Business is both a free tool and a suite of interfaces that encompasses
Budget-Friendly Digital Marketing For Small Businesses In 2021
In 2020, small businesses faced more challenges than we ever expected. A hard year revealed
CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would’ve done differently
As the U.S. nears the one-year milestone living under the coronavirus pandemic, marketers are taking
12 Ways to Use Direct Marketing
Mass marketing is inefficient and expensive. Would it not be great if you could cut
Your Virtual Presentation Greatness Guide – 32 High Impact Tips
Many of us have been called on to give a virtual presentation over the last
Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?
When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they
LLC, DBA and More: Small Business Guide to the Features, Benefits and Limitations of These Services
Having a good knowledge of the various types of business structures is important before setting
20+ Tools for Marketers on Clubhouse
As of right now, you can edit your Clubhouse profile anytime by visiting your profile
What’s in the $1.9 trillion rescue plan for small businesses
The $1.9 trillion American Rescue Plan Act that President Joe Biden signed into law on
E-commerce marketing strategy recommendations for 2021
The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex
4 Ways to Outperform Competitors By Providing Hyper-Personalization in 2021
Ever since the swell of big data combined with the technological advancements of cognitive computing
What Marketers Need to Know About YouTube Shorts
Did you know that the first video published on YouTube was only 18-seconds long? Since
Do Consumers Actually Shop Directly on Social Media Platforms [New Data]
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get
What sole proprietors and freelancers need to know about scoring PPP loans
Even if your “workforce” consists of you and your dog, you can still get a
Google Will Not Track Users After Replacing Third-Party Cookies
Google assures users it will not replace third-party cookies with with an alternative solution that
Best WordPress Alternatives for your Small Business Website
Over the years WordPress has been the quintessential website builder and Content Management System (CMS)
How marketers are using Clubhouse to reach and delight future and existing customers
In May 2020 shortly after the world was thrown into disarray by the Coronavirus Pandemic,
Essential Collaboration and Communication Software for SMEs
Collaboration and communication software is the lifeblood of business in 2021. With millions of people
Why content curation rules social
Luxury brands are leaning into curation. From Instagram Guides that aggregates content from their own
10 Hidden Content Marketing Costs (and How You Can Avoid Them)
Content marketing is an integral part of every rock-solid inbound marketing campaign. It’s an excellent
Facebook Lead Ads 101: A Guide to Growing Your Business (Examples)
Once upon a time, finding leads and learning about customers required big marketing departments, pollsters,
When You’re a Small Business, E-Commerce Is Tougher Than It Looks
they’ll find Tom Violante Sr. sitting in it. The 91-year-old founder still comes to work
20 Email Marketing Services and Tools
For a small business, choosing the right email marketing services and tools can help you
How the Global Pandemic Changed Marketing and Engagement in 2020
It’s been well documented that the global pandemic has greatly changed consumer behavior. Most notably,
7 Examples of Influencer Marketing on YouTube
In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or
Google Adds New Features To Help Remote Workers, And Other Small Business Tech News
Google recently added some new features to Google Workspace in order to help those working
The Complete SEO Checklist for 2021
In this actionable SEO checklist, we’ll cover the key areas to focus on in 2021
How to Thrive Amid Digital-Marketing Chaos
When it comes to marketing, far too many entrepreneurs settle into a comfortable rut where
Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
With an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in
7 Reasons You Should Turn Your Website Into an App
With constantly evolving technology, the dynamics of doing business have changed considerably. Studies have shown
Waze launches new features for small business advertisers
Navigation app Waze has made updates to its advertising solution for small businesses in an
5 Ways Apple iOS 14 Will Affect Your Facebook Ads (and How to Prepare)
It’s official. It’s happening. And it will affect how we use Facebook ads. Apple’s three
The 10 types of YouTube video your small business needs right now (infographic)
Marketing is a game of priorities for small business owners. You only have a finite
Study Finds 4 Negative Effects of Too Much Video Conferencing
In the first ever peer-reviewed study on Zoom fatigue, Stanford researchers expose the psychological consequences
How to Create a Facebook Landing Page in 5 Easy Steps
So much time and energy go into creating strong, well-thought-out ad campaigns. You test the
Live Content Marketing Best Practices v2.0
You know live content has begun to take full steam when brilliant ways to distribute
10 Great Tools for Quick Social Media Success
Do you find that you are dedicating a lot of time to mundane, manual tasks
Smart Marketing Can Give Small Businesses An Advantage In 2021
Businesses are diligently working to recoup last year’s lost earnings following the start of the
Here’s How to Plan Your Digital-Marketing Strategy and Set Budget Priorities
Over the past year, businesses have been repeatedly forced to pivot in reaction to market
How to Open a Business Bank Account (and Why You Need One)
Wondering how to open a business bank account or why you might need one? Although
How to Successfully Deploy Your Coupon Marketing Strategy
When executed correctly, a coupon marketing campaign can bring people into your business, but if
Marketing Meets Mixed Reality: Build Your Brand for the Future
What does your brand stand for? Peace and equality? Laughter and love? Fitness and health?
Why It’s In Your Best Interest to Ignore SEO
Despite what should be a maturing market, where people are clear on what Search Engine
Gmail Ads Are Going Away: Everything You Need to Know
In December of 2020, there was an addition to the Google ads support page on
Video Marketing: A Case for Small Businesses
In the golden age of content marketing, video is king. According to a survey by
Increasing Facebook Organic Reach: A Marketer’s Guide
Facebook organic reach is a measure of the number of people who see your content
What is a Media Kit — and How to Make One [+ Examples]
Your competitor releases a new product or service. You offer something similar — but, of
Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks
If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook
Alternatives to PPP loans—if you weren’t eligible
The Paycheck Protection Program can be a lifeline for businesses that qualify, but it’s not
Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy
If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for
Small Business Strikes Back: The Numbers Behind The Next 1000
In 2020, American venture capitalists invested an unprecedented $156 billion dollars into 12,254 startups, setting
6 Content Marketing Strategies You Can’t Ignore in 2021
One habit that isn’t changing anytime soon is that most people take time to research
Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal
If you don’t already know what YouTube is, then you’re a bit behind. But we’ll
Google’s John Mueller: Total Number of Backlinks Doesn’t Matter
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at
The Truth About Video Marketing Strategy That Drives Growth
Video marketing is one of the best marketing methods out there, one that serves a
GMB Messaging for Desktop Now Rolling Out
With the rise of zero-click search and heightened consumer expectations around brand responsiveness, it’s no
7 Powerful Benefits of Using PPC Advertising
No two ad platforms are exactly alike. Deciding where to invest in advertising can depend
7 Types of Corporate Events [+ Virtual Event Ideas]
One of my favorite episodes of “The Office” is called Launch Party. During this episode,
Biden tweaks Paycheck Protection Program to better target the nation’s smallest businesses
A federal program that provides loans to businesses to help them stay afloat during the
How 5G Can Impact Small Businesses
The impact of 5G on small businesses cannot be overstated. It will provide an all-around
SBA Hits $200 Billion Milestone in EIDL Program for COVID Relief
At $200 billion, the COVID-19 Economic Injury Disaster Loan (EIDL) program has reached a noteworthy
More than 2 in 5 Americans Prefer DIY Service Calls, Even After Pandemic
Customers remain uncomfortable about letting technical support technicians into their home. Consequently, they would prefer