
Commerce Content: A New Way to Connect with Customers Online
Big Tech is effectively eliminating advertisers’ ability to target, track, and measure ads outside of
Big Tech is effectively eliminating advertisers’ ability to target, track, and measure ads outside of
Facebook ads is a game where those who know how to target their audience win.
The stories we have to tell about local search and location marketing in 2021 might
There’s no denying it now: Video is the future of B2B marketing. Time and again,
E-commerce skyrocketed in 2020, and Udayan Bose, founder and CEO of digital marketing agency NetElixir,
WordPress is a fantastic platform for building websites on the fly with little to no
Link building is a constantly and rapidly evolving subspecialty in the SEO world. Since most
Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities
Now that more than half of US adults have received at least one shot of
Have you noticed that we’re all playing one large marketing industry game of Concentration these
A press kit is a collection of images, fact sheets, logos, videos and other assets
Sometimes, even the best local business owners and marketers can fall into the habit of
Legal matters are a big concern for small business owners during the pandemic. Business survival
Wondering if TikTok ads are right for your business? Want to know how TikTok ads
When you’re in a brainstorm for content marketing ideas and the creative juices are flowing,
As the world continues to move in a remote-first direction, it’s important to consider how
When the pandemic struck just over a year ago and stopped our economy in its
The last few weeks of the year calls for all businesses to brainstorm new product
As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active
Following the easing of COVID restrictions, more than half (57%) of small businesses are now
Hulu gave us “The Handmaid’s Tale,” then gave us “Little Fires Everywhere.” So, personally, I
Many small business owners apply for funding to cover operating expenses or support their growth,
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Thousands of restaurants and bars decimated by the COVID-19 outbreak have a better chance at
More than one in five Americans is fully vaccinated, and travel rates are soaring to
Audio streaming has garnered a lot of attention recently. Chances are you’ve heard of Clubhouse,
Immediately upon implementing call tracking, you have a clear view into: Where calls are coming
Instagram has grown to become one of the most popular social media platforms today. In
Like many small business owners, Tobi Parks saw her business devastated by the Covid pandemic.
On social media, your follower count gives you an idea of your brand awareness and
More adults in the US use YouTube than any other social network, according to a
A lot of data to inform your SEO strategy is hiding in plain sight; you
With content marketing, small businesses use content in various formats to build stronger relationships with
In the last year, the Department of Justice (DOJ) has brought more than 100 criminal
When the pandemic hit last year, Andrew Leckie, who runs half a dozen restaurants and
The economic rebound powering the S&P 500 Index to almost-daily records has left large swaths
If you’re new to advertising, social media marketing or just starting out online, you’ve probably
77 percent of small business owners expect to exhaust their second round of PPP funding
My friend and colleague here at USA TODAY, Rhonda Abrams, wrote a valuable column recently
Can you learn more about content marketing — especially content distribution — from watching TV than from
Facebook Ads is an advertising platform used for paid social campaigns on Facebook while Google
To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was
Redesigning your website can provide a variety of benefits for your online presence, including refreshing
In 2021, earned media coverage is more valuable than ever for your business. Even if
Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and
99Design defines digital branding as, ‘how you design and build your brand online through websites, apps,
If you’re hungry for more customers but don’t see any reason to promote your business
The contrast is stark. More than 12,000 stores closed in the United States last year,
When the pandemic struck just over a year ago and stopped our economy in its
In a recent anti-trust case, it has been alleged that Google has been giving their
In every field of life, experience empowers us to make smarter decisions. When it comes
The world can be a scary place — especially when it comes to getting hired
Obtaining state business licenses can be confusing. You might need to apply for more than
Facebook is taking new action to inhibit the spread of harmful content. The new restrictions
Businesses are engaging in more and more and more video marketing strategies. With everybody online
Have you ever noticed social media experts and digital marketers often quote social media statistics
If you’re like most marketers and advertisers, you closely track the performance of your Facebook
It’s a safe bet to say that email communication is here to stay. Latest figures
Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I
Trade shows bring businesses in the same industry together, drawing in hundreds — sometimes thousands
Short form content Vs long form content was one of the most frequent questions among
LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out
If your finger is on the pulse, you’ve already heard the buzz about Clubhouse. Strictly
You’ve got the skills, now you want to know how to start an Etsy shop!
The best brands have die-hard supporters who have formed a community. Take Starbucks, for example.
Have you ever heard marketers say that a certain lead generation tactic is the best?
When I was hired for my first marketing role, I got really excited to pitch
Brands that provide winning customer experiences outperform their competitors. You may have heard this before
When your state lifts the masking mandate, how should you conduct business? According to a
Being an entrepreneur can bring you into contact with a vast network of people, including
If you’re managing a digital business, running marketing campaigns online or are on the verge
Over the past three years, the digital marketing industry has been jolted by a number
They say you don’t need to push people where you need to be, you have
Before the Covid-19 pandemic bumped office workers out of the office and into their living
Companies have changed the way they do business since the pandemic. In a new report,
Podcasts have been around for some time, but podcasting for business is just now starting
When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn
Gone are the days when social media was used just for socializing. Social media is
Consumers are requesting deals and email offers from brands they trust in lieu of background
More than half (55%) of small businesses say providing health insurance to employees is the