How Should Retailers Navigate the Post-Covid Landscape?
Now that more than half of US adults have received at least one shot of
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Local Justifications Are a Big Deal and You Can Influence Them
Have you noticed that we’re all playing one large marketing industry game of Concentration these
How to Create a Press Kit For Your Business
A press kit is a collection of images, fact sheets, logos, videos and other assets
Review Topic Clusters as Local Business Content Strategy
Sometimes, even the best local business owners and marketers can fall into the habit of
7 Legal Issues Small Businesses Can Face During COVID-19 and Tips to Reopen
Legal matters are a big concern for small business owners during the pandemic. Business survival
TikTok Ads: How They Differ From Facebook Ads
Wondering if TikTok ads are right for your business? Want to know how TikTok ads
5 Ways to Know if Your Content Marketing Ideas Will Work
When you’re in a brainstorm for content marketing ideas and the creative juices are flowing,
How Brands Creatively Hosted Virtual Offsite Meetings
As the world continues to move in a remote-first direction, it’s important to consider how
Pandemic-inspired small-business loans expose inequities that must be fixed
When the pandemic struck just over a year ago and stopped our economy in its
12 Must-Haves For Tracking Your Digital Marketing Campaign
The last few weeks of the year calls for all businesses to brainstorm new product
Understanding the Facebook Algorithm in 2021: Ranking Signals and Tips
As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active
57% of US Small Business Now Fully Reopened After COVID Restrictions
Following the easing of COVID restrictions, more than half (57%) of small businesses are now
Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know
Hulu gave us “The Handmaid’s Tale,” then gave us “Little Fires Everywhere.” So, personally, I
How to Build Good Credit for Your Business
Many small business owners apply for funding to cover operating expenses or support their growth,
12 Best Ecommerce Platforms and Software for Your Online Store
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U.S. begins handing out $28.6 billion in grants to help small businesses stay afloat
Thousands of restaurants and bars decimated by the COVID-19 outbreak have a better chance at
3 Reasons Virtual Events Are Here To Stay
More than one in five Americans is fully vaccinated, and travel rates are soaring to
Everything You Need to Know About Twitter Spaces, the Clubhouse Rival
Audio streaming has garnered a lot of attention recently. Chances are you’ve heard of Clubhouse,
How to Grow Local Business with Call Tracking & Analytics
Immediately upon implementing call tracking, you have a clear view into: Where calls are coming
9 Reasons Why You Need Instagram for Your Ecommerce Store
Instagram has grown to become one of the most popular social media platforms today. In
As small businesses slowly recover, financial help becomes more targeted. Here’s what’s available
Like many small business owners, Tobi Parks saw her business devastated by the Covid pandemic.
21 Ways To Get More Followers on Facebook
On social media, your follower count gives you an idea of your brand awareness and
YouTube Used By More US Adults Than Any Other Social Network
More adults in the US use YouTube than any other social network, according to a
Google Merchant Center: A Local SEO Goldmine for Retailers
A lot of data to inform your SEO strategy is hiding in plain sight; you
Content Curation: A Complete Guide
With content marketing, small businesses use content in various formats to build stronger relationships with
PPP Investigations, Settlements and Litigation on the Horizon
In the last year, the Department of Justice (DOJ) has brought more than 100 criminal
Did The Pandemic PPP Loans Plan Really Work? We Still Don’t Know
When the pandemic hit last year, Andrew Leckie, who runs half a dozen restaurants and
Split-Screen Recovery in U.S. Leaves Small Business Behind
The economic rebound powering the S&P 500 Index to almost-daily records has left large swaths
How Much Do Facebook Ads Cost?
If you’re new to advertising, social media marketing or just starting out online, you’ve probably
Goldman Sachs Survey of Small Business Owners Shows a Fragile Recovery
77 percent of small business owners expect to exhaust their second round of PPP funding
How small businesses seeking funding can prove why they deserve it
My friend and colleague here at USA TODAY, Rhonda Abrams, wrote a valuable column recently
7 Things Content Marketers Can Learn From the Entertainment Industry
Can you learn more about content marketing — especially content distribution — from watching TV than from
Facebook Ads vs. Google Ads: Which is Better for Your Brand?
Facebook Ads is an advertising platform used for paid social campaigns on Facebook while Google
Why P2P Marketing Might Be a Good Alternative to Influencer Marketing
To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was
How to Redesign a Website
Redesigning your website can provide a variety of benefits for your online presence, including refreshing
Earn Press Coverage for Your Brand in 5 Steps [Case Study]
In 2021, earned media coverage is more valuable than ever for your business. Even if
How to Embed a Facebook Feed On Your Website [Quick Tutorial]
Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and
Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
99Design defines digital branding as, ‘how you design and build your brand online through websites, apps,
How To Gain More Customers With Video Content: The Definitive Guide
If you’re hungry for more customers but don’t see any reason to promote your business
Back to ‘Normal’ Requires Omnichannel Approach
The contrast is stark. More than 12,000 stores closed in the United States last year,
Pandemic-inspired small-business loans expose inequities that must be fixed
When the pandemic struck just over a year ago and stopped our economy in its
Google’s “Project Bernanke” Favors Google Over Other Advertisers
In a recent anti-trust case, it has been alleged that Google has been giving their
3 Marketing Lessons From Big Brands
In every field of life, experience empowers us to make smarter decisions. When it comes
Personal Branding on LinkedIn: 14 Strategies That Will Help
The world can be a scary place — especially when it comes to getting hired
A State-by-State Guide to Business Licenses
Obtaining state business licenses can be confusing. You might need to apply for more than
Facebook Analytics is Shuttering on June 30
Facebook is taking new action to inhibit the spread of harmful content. The new restrictions
8 Ways How To Optimize Video Marketing for Your Business
Businesses are engaging in more and more and more video marketing strategies. With everybody online
Top Social Media Statistics for Building a Social Media Strategy for 2021
Have you ever noticed social media experts and digital marketers often quote social media statistics
Why You Need a Facebook Ads Audit (+ How To Do It in 6 Steps)
If you’re like most marketers and advertisers, you closely track the performance of your Facebook
Transactional Email Vs Marketing Email: What’s The Difference?
It’s a safe bet to say that email communication is here to stay. Latest figures
Get Comfortable Going Live to Market Your Business
Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I
The Beginner’s Guide to Trade Show Marketing
Trade shows bring businesses in the same industry together, drawing in hundreds — sometimes thousands
Short form content was killed by Google. And that’s bad for everyone
Short form content Vs long form content was one of the most frequent questions among
LinkedIn Users Can Add An Intro Video to Their Profile
LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out
6 Steps to a 5-Figure Income on Clubhouse
If your finger is on the pulse, you’ve already heard the buzz about Clubhouse. Strictly
How to Start an Etsy Shop (and Actually Sell Items)
You’ve got the skills, now you want to know how to start an Etsy shop!
How To Build Community Around Your Product
The best brands have die-hard supporters who have formed a community. Take Starbucks, for example.
How To Stop Wasting Money On The Wrong Lead Generation Tactics
Have you ever heard marketers say that a certain lead generation tactic is the best?
How Much Should Your Marketing Team Budget for 2021? [By Industry]
When I was hired for my first marketing role, I got really excited to pitch
Are You Customer Centric? 88% of Consumers Will Switch to a Competitor if Not
Brands that provide winning customer experiences outperform their competitors. You may have heard this before
Small Local Businesses Face Mask Dilemma as Mandates Are Eased
When your state lifts the masking mandate, how should you conduct business? According to a
Why Background Checks and Credit Reports Should Be a Core Part of Reputational Risk Management
Being an entrepreneur can bring you into contact with a vast network of people, including
Digital Growth Strategies: 23 Ways To Grow Fast Online
If you’re managing a digital business, running marketing campaigns online or are on the verge
The Privacy Endgame
Over the past three years, the digital marketing industry has been jolted by a number
YouTube Video Marketing in 2021: How to Rise in a Ruthless Market
They say you don’t need to push people where you need to be, you have
As Few as 13% of Professionals Expect Full-Time Return to Office
Before the Covid-19 pandemic bumped office workers out of the office and into their living
Google Predicts These 4 Pandemic Changes Are Permanent
Companies have changed the way they do business since the pandemic. In a new report,
Why Podcasting For Business Needs To Be In Your Content Marketing Strategy
Podcasts have been around for some time, but podcasting for business is just now starting
LinkedIn Video Strategy: Getting More Exposure on LinkedIn : Social Media Examiner
When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn
10 Social Media Trends You Cannot Ignore in 2021
Gone are the days when social media was used just for socializing. Social media is
Consumers Request Deals and Emails, not Targeted Ads
Consumers are requesting deals and email offers from brands they trust in lieu of background
55% of Small Business Owners Say Providing Healthcare is Their Biggest Challenge
More than half (55%) of small businesses say providing health insurance to employees is the
Wix and Google Announce GMB Integration
Wix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within
17 Black Hat Techniques That Can Harm an SEO Campaign
To remain the most popular search engine in the world, Google has to continuously update
How To Build A Digital Marketing Strategy For Long-Term Success
Digital marketing is a sub-set of marketing which uses the Internet, and online platforms to
Google’s Ad Changes: The King Just Built a Moat Around His Castle
The initial frenzy over Google’s news regarding its latest privacy updates has abated, and now
45% Of Small Businesses Fear Closing Before COVID’s Contained
Despite recent moves by the Biden Administration to expedite vaccine distribution and adjust the PPP
Should Your Small Business Hire a Marketing Agency or Build a Marketing Team?
As your small business grows, at some point you’ll need to take your marketing strategy
How Customer Acquisition has Shifted in the Digital Age
The immediate goal of any digital campaign is to earn and retain customers. And with
Responsive Search Ads Are the New Default in Google Ads: What You Need to Know
If there’s one constant that we can always trust, it’s the fact that Google Ads