
2 in 3 Small Business Owners Believe a Political Stance Can Hurt Business
It is not surprising 2 in 3 small business owners believe a political stance can
It is not surprising 2 in 3 small business owners believe a political stance can
When asked about Google, Bryan Clayton voices a familiar lament among small-business owners. “You keep
Want more leads and sales from your YouTube channel? Wondering how to use different types
States, cities, and community groups scrambled to launch loan and grant programs for struggling local
Google announced profound changes that will impact what sites Google ranks in the search results.
The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more
Back in April, I wrote an article that gathered results from several research sources and attempted to
WordPress is an open-source content management system licensed under GPLv2. This means that anyone can
Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through
It has long been said that doctors make the worst patients; they know too much;
I was only 12 years old when Facebook became available for anyone with a valid
What a year. History is happening around us, and Google? Well, Google keeps on revamping
A report from Bloomberg indicates Google is in the early stages of transforming YouTube into
The pandemic challenged the service industry, including HVAC. One family-owned HVAC company, GEM Plumbing &
In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all
We all want more exposure because that is the lifeblood of a successful business. Unfortunately,
SEO is probably the most talked about topic in digital marketing. Every business wants a
The way your website looks and functions has a huge impact on user experience and
One of the most frequently asked questions we receive at Raine Digital is “I have
With more than 100 hours of video uploaded each minute, YouTube has become the de
The U.N.’s World Food Programme, spearheaded by American President Dwight D. Eisenhower in 1961, won
Welcome to the Covid Economy, CNBC Make It’s deep dive into how the coronavirus pandemic
Facebook has become the place for product discovery. In fact, 78% of American consumers say
Zoom has had a tough few months as competitors such as Microsoft Teams and Google
This week, Supreme Court confirmation hearings got underway for Judge Amy Coney Barrett, President Trump’s
Back in the day, going shopping meant visiting a few shops — maybe some with
Tracking phone calls for proper advertising and marketing analytics has long been significant to the
In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Many
Most brands use social media to showcase their products and services, which makes sense. But
The Small Business Administration (SBA) has released a simple one-page forgiveness application for Paycheck Protection
The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll
Google Ads remarketing allows you to re-engage with previous website visitors who didn’t convert first
Given customer behavior is grounded in their brains (and thus psychology), it’s no surprise that
Back in 2012, the company Nike, an iconic world leader in athletic footwear and apparel,
As gridlock over another round of stimulus for small business in Washington continues, 5 million
When the federal government began the Paycheck Protection Program in April, one rule was clear
Right from the start, the Paycheck Protection Program (PPP) has been full of surprises. Yesterday
One in five shoppers starts their product search on Google. This makes Google second only
We all have some memorable marketing moments that stand out in our minds. Maybe it’s
Have you ever had someone say something about you online that wasn’t true? I think
Help wants to help its users make better decisions about the places they’re looking up
Despite the challenges of the past seven months, stories of resilience abound as business owners
The Digital Marketing space is always changing, and what was working for you once might
All of us have a role to play in preventing the spread of Covid-19. But
While LinkedIn is often an overlooked platform for advertising, it offers some of the best
Restaurants and small businesses across the USA say they face dire situations without additional federal
Google My Business is working on a new feature that will allow businesses to see
Small-business fees for things like insurance and payroll services always eat away at the bottom
If getting a PPP loan approved meant you had to move at warp speed, getting
Jill Justin had to think fast when the coronavirus pandemic hit. As the owner of
The October jobs report showed another gain of 661,000 jobs in September and the unemployment
Setting a marketing and advertising budget is a challenge for many small business owners because
Email marketing is one of the best ways to build an audience and increase your
Whether you close for a few days for renovations, or for weeks because of a
The owner of World Empanadas, who started the Burbank, Calif.-based business in her mid-50s after
More than 4.3 million people in the USA work remotely, which is 3.2% of the
LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a
YouTube is the biggest platform to share short and long videos. This popular platform is
Covid-19 and the social distancing it requires has pushed more of our purchasing online. In
Cloudflare announced a new service that dramatically speeds up any WordPress website with improvements of
You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and
When you are new to running Facebook ads, it can feel a little bit like
Some marketing terms come and go, others disappear as quickly as they’re uttered, but what
Instagram is launching a mini-site full of new resources created to help small businesses get
A successful business is always built from the ground up, and the most promising ventures
Small businesses are the backbone of the U.S. economy, employing nearly half of the private
Banks say the process for converting the government-backed loans into grants has been frustrating because
Smaller-sized businesses have been battered during the six months of the coronavirus pandemic but are
Email marketing is one of the most popular strategies within digital marketing and in 2019,
Did the pandemic change your small business? For most of us, the answer is yes.
We’ll know that pandemic has trapped all human beings just because of the ongoing COVID-19
Navy Pier is one of Chicago’s main attractions. Home to more than 70 businesses, the
Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s
Google rewrites meta descriptions for pages over 70% of the time, according to a recent
If you have a social media account or even just the ability to send a
Have you ever had someone say something about you online that wasn’t true? I think
Despite the sobering economic climate over COVID, optimism is high in regards to holiday shopping
The Verizon Business Small Business Survey canvased perceptions of 600 small and medium businesses that
If the ecommerce revolution started in1995, get ready for the next evolution. Starting slowly in
Earlier this year (May 28th) Google announced that they’ll be rolling out a major addition