Many small businesses got loans during COVID as some states devised ways to offer critical funding
When a large swath of Connecticut was forced to shut down during the early days
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Digital transformation strategy to grow your business
More marketers than ever are fueling growth through digital transformation. But with the stakes so
With Stimulus Talks Stalled, Small Businesses Put Hope in Long-Term Loan Programs
It’s impossible to understate the level of economic calamity in which many of the nation’s
Microsoft Ads Integrates LinkedIn Ads Targeting
Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is
Google Ads to Start Hiding Some Search Query Data
Google is giving advertisers new ways to capture leads by adding lead form extensions to
TikTok for Business: Why Marketers Should Consider TikTok
Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics?
The Ultimate Guide to Instagram Stories Ads in 2020
Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends,
How 2020 Changed Social Media: Checking In On Our Trends Predictions
As we enter the final stretch of this unforgettable year, it’s a good time to
63% of In-Office Employees Have COVID Stress
A significant number of in-office employees (63%) say they experience COVID-19 related stress according to
Breaking Down the Google My Business Profile Program Upgrades
As 58% of voice search users employ it to run local business queries, a new
August Small Business Hiring Hints at Long-term Economic Impact of COVID-19
The CBIZ Small Business Employment Index (“SBEI”) reported its first decline following the initial reopening
How to Enhance LinkedIn Marketing With Video
The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out
Sell On Walmart.com – The Complete Ecommerce Guide 2020
How to sell on Walmart? That is the question on everyone’s mind lately as it
Yes, You Should Talk About Your Competitors
Podia is a platform where you can sell online courses, memberships, webinars, and downloads. Their
How Local Businesses Can Survive Without a Website
It is hard to imagine operating a business without a website. However, it can be
Get More from Social Media: Why You Must Think Like a TV Network
Due to the pandemic, social media usage has skyrocketed. But simultaneously, click-through and engagement rates
Remember When Keywords Mattered Most in PPC? Well, That’s Changing
Keywords – the most important thing to you in search – is going the way
5 Tips for Creating Social Media Videos That Get Noticed
Using video in your social media marketing can seem daunting, but if you follow some
How the Sales Process Has Drastically Evolved to Fit the Future
I landed my first sales job in 2001. At that time, I spent the workday
How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More
As you might imagine, it’s not easy to get your brand name mentioned in top
Cancel Culture | The Playbook for Defending Your Brand
Has your company been impacted by cancel culture backlash? If so, you’re not alone. This
How To Use Customer Stories To Grow Your Business
What you say about your product matters — you want people to understand what it
2020 Local Voice Search Ranking Factors [STUDY]
As 58% of voice search users employ it to run local business queries, a new
3 COVID-Fighting Technologies That Can Get Your Team Back To Work Sooner
While a handful of big corporations have announced plans for long-term remote work, companies expect
How to Identify Questions & Optimize Your Site for Q&A, FAQ & More
Identifying and answering searchers’ questions should be a key component of any SEO strategy. After
Small-Business Failures Loom as Federal Aid Dries Up
The United States faces a wave of small-business failures this fall if the federal government
Gmail vs. Gsuite
I find, in working with entrepreneurs daily, they want to keep costs to a minimum
3 Tips for Amazon Sellers Struggling With the USPS Slowdown
The co-founder of Louisville-based direct-to-consumer spices retailer Pinch Spice Market, Thomas has had around 250
How to Pitch a Story to a Reporter Without Offending Them
When it comes to pursuing media coverage, a company is often laser-focused on getting a
How to Create a Wikipedia Page (Step by Step)
Having a Wikipedia page about yourself or your company is a milestone that improves your
According to a New LinkedIn Report, You’ll Need 4 Virtual Selling Skills to Attract Buyers
A new global report from LinkedIn is a window into the state of sales in
What Is the Real Future of Work?
One of the growing trends that the world has seen over the past year is
B2B Buyers Spend 83% of Their Time in Buying Journey not Engaging with Vendors
One of the most dramatic, eye-opening data points I’ve seen lately comes from a recent
Covid Testing in the Workplace Is Tricky. Here’s What Experts Recommend
As you and your employees return to the office, you may be considering whether to
A vicious critique of advertising
As a marketer and copywriter, I’m not supposed to talk about the dirty parts of
How People Use Google Search (New User Behavior Study)
We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern
Facebook Remarketing Strategies For Your eCommerce Store
In an ideal world, you would not need to read this article to discover the
Majority of Small Business Owners Want to Hear from Their Insurance Agent – Especially During Pandemic
A new study by Nationwide reveals gaps in perception between small business owners and their
Livestream Best Practices By Platform
Within the social media timeline of events, live streaming is not exactly new. Online audiences
Business Line of Credit: How It Works
Small business owners rely on business lines of credit for short-term money needs. A business
How to Get on the First Page of Google (10 Actionable Strategies)
Over the past few years, I’ve been able to get several blog posts on the
Consumer Concerns Shift from Covid-19 to Economic Uncertainty
Local businesses have been forced out of their comfort zone this summer as the economic
A small businesses eviction crisis is coming, too
Since the economic fallout of the COVID-19 pandemic first became clear, housing experts have been
Content Marketing Made Easy: The Step by Step Guide 2020
I am sure you remember Coke’s “Share A Coke” campaign, where it took 150 of
Bankruptcy May Not Be Answer For Struggling Small Businesses
It’s an understatement to say that the pandemic has not been kind to small businesses.
Many small businesses rely on the US Postal Service to compete, stay afloat
An attack on the U.S. Postal Service is an attack on America’s small businesses. While
Your business can’t beat Amazon—but there’s a way to coexist
Amazon took all the friction out of retail, and then some. It used to be
How To Keep Clients, Even Angry Ones, During COVID-19
Michelle Connell, CFA and adjunct professor of Finance at University of Texas in Dallas, has
EIDL Alert: Why You Must Read The Fine Print Of Any Loan Agreement
Millions of small business owners who received a loan through the Economic Injury Disaster Loan
TikTok Commits $100 Million in Ad Credits to Small Business
TikTok, the leading platform for short-form mobile videos, has launched a new TikTok Back to
The New Rules of Marketing [2020 Edition]
Marketing your business is both an art and a science — and the industry is
The COVID-19 generation gap: what it means for marketers
Much has been written over the past several months on how the COVID-19 pandemic has
Microsoft Is Adding Transcription to Word, and It’s a Killer Productivity Feature
Microsoft Word is hardly an exciting piece of software. I don’t mean that as a
Covid-19 and Retail Survival: The Online-Offline Imperative
Covid-19 has upended the way consumers buy products. But the pandemic is hardly the only
4 Things You Need to Know About Covid-Proofing Your Air Supply
Of all the unknowns still surrounding the transmission of the coronavirus, one thing is for
How to Set Up Facebook Shops to Sell Your Products
Facebook page shops and Instagram profile shops have existed for quite a while but the
Rapid Revenue Recovery: A road map for post-COVID-19 growth
COVID-19 continues to have a far-reaching effect on people’s lives, families, and communities as well
COVID-19 & eCommerce: How Brands Are Leveraging Consumer Trends & Pivoting Their Messaging
If this strange time in the history of the world has taught us anything, it’s
3 Proven Strategies for Rapid Customer Acquisition on Social
Social media can be a powerful tool for getting your products or services to stand
New Research Shows That Virtual Video Meetings Are the Best Way to Convey Genuine Emotion
Imagine that a co-worker was elevated to manager, a position you were hoping to get.
36+ Social Media Marketing Statistics You Need To Optimize Your Campaigns
Social media marketing statistics give you detailed knowledge of different platforms’ strengths and weaknesses. Knowing
Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart
These are weird times to be in marketing. It’s business as usual at exactly zero
Video Marketing: The Only Guide You’ll Ever Need
If you haven’t started video marketing yet, now is the time. With the effectiveness of
Three Reasons Small Business Recovery Relies On Customer Retention, Not Acquisition
In neighborhoods across the country, small businesses tie the community together. They serve as gathering
Hook Your Virtual Audience in 30 Seconds
This might come as a shock, but when you’re delivering a presentation in a virtual
Meet the next-normal consumer
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and
How to Create a LinkedIn Content Strategy
LinkedIn is one of the best places to generate social media engagement in 2020. But
Web Stories WordPress Plugin: 9 Must-Know SEO Tips
I’ve now spent many hours testing out the Web Stories for WordPress plugin by Google.
10 Smart Ways Businesses Can Keep Up With Ever-Changing Social Media Functions
Social media is constantly evolving, as are the ways people use it. What was once
How to Market Your New Business
There is no one-size-fits-all marketing strategy for businesses. Your product and target customers aren’t the
Is Page One Overrated? The Truth About Organic Search Results
For many marketers, ranking on page one of Google is the ultimate sign that your
Problems at the post office could devastate these small businesses
New York (CNN Business)Delays in mail delivered by the United States Postal Service have impacted
Why Cheap SEO Costs Too Much
We are in a recession. During a recession, companies rethink their budgets. Every organization is
5 Helpful Reminders for Productive and Professional Video Conferences
Even before the COVID-19 crisis hit, many in the American workforce were getting used to
4 Must-Use Data Sources to Establish the Right Content & Keyword Focus
Data makes the digital marketing world go round. Those who commit to using it get
A tale of two pandemics: Big-box stores rake in record profits while small businesses fold
While Wall Street rewards big-box stores for their monster sales volumes during the pandemic —
How to Start Selling on Amazon in 4 Steps: Complete Guide for Beginners
As the coronavirus pandemic keeps shoppers away from brick-and-mortar stores, those same customers are looking
Small business owners on the changes they’ve made and challenges they’ve faced during the COVID-19 pandemic
Pivots like remote work, changing supply chains and great dependence on online stores and virtual
Everything You Need to Know About Instagram Reels, TikTok’s Rival
Instagram Reels is a content format that allows you to create and share 15-second videos
11 Ways To Transform Your Terrible Zoom Meetings
With many people still working from home and travel restricted, Zoom meetings are still common.