YouTube Used By More US Adults Than Any Other Social Network
More adults in the US use YouTube than any other social network, according to a
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Google Merchant Center: A Local SEO Goldmine for Retailers
A lot of data to inform your SEO strategy is hiding in plain sight; you
Content Curation: A Complete Guide
With content marketing, small businesses use content in various formats to build stronger relationships with
PPP Investigations, Settlements and Litigation on the Horizon
In the last year, the Department of Justice (DOJ) has brought more than 100 criminal
Did The Pandemic PPP Loans Plan Really Work? We Still Don’t Know
When the pandemic hit last year, Andrew Leckie, who runs half a dozen restaurants and
Split-Screen Recovery in U.S. Leaves Small Business Behind
The economic rebound powering the S&P 500 Index to almost-daily records has left large swaths
How Much Do Facebook Ads Cost?
If you’re new to advertising, social media marketing or just starting out online, you’ve probably
Goldman Sachs Survey of Small Business Owners Shows a Fragile Recovery
77 percent of small business owners expect to exhaust their second round of PPP funding
How small businesses seeking funding can prove why they deserve it
My friend and colleague here at USA TODAY, Rhonda Abrams, wrote a valuable column recently
7 Things Content Marketers Can Learn From the Entertainment Industry
Can you learn more about content marketing — especially content distribution — from watching TV than from
Facebook Ads vs. Google Ads: Which is Better for Your Brand?
Facebook Ads is an advertising platform used for paid social campaigns on Facebook while Google
Why P2P Marketing Might Be a Good Alternative to Influencer Marketing
To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was
How to Redesign a Website
Redesigning your website can provide a variety of benefits for your online presence, including refreshing
Earn Press Coverage for Your Brand in 5 Steps [Case Study]
In 2021, earned media coverage is more valuable than ever for your business. Even if
How to Embed a Facebook Feed On Your Website [Quick Tutorial]
Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and
Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
99Design defines digital branding as, ‘how you design and build your brand online through websites, apps,
How To Gain More Customers With Video Content: The Definitive Guide
If you’re hungry for more customers but don’t see any reason to promote your business
Back to ‘Normal’ Requires Omnichannel Approach
The contrast is stark. More than 12,000 stores closed in the United States last year,
Pandemic-inspired small-business loans expose inequities that must be fixed
When the pandemic struck just over a year ago and stopped our economy in its
Google’s “Project Bernanke” Favors Google Over Other Advertisers
In a recent anti-trust case, it has been alleged that Google has been giving their
3 Marketing Lessons From Big Brands
In every field of life, experience empowers us to make smarter decisions. When it comes
Personal Branding on LinkedIn: 14 Strategies That Will Help
The world can be a scary place — especially when it comes to getting hired
A State-by-State Guide to Business Licenses
Obtaining state business licenses can be confusing. You might need to apply for more than
Facebook Analytics is Shuttering on June 30
Facebook is taking new action to inhibit the spread of harmful content. The new restrictions
8 Ways How To Optimize Video Marketing for Your Business
Businesses are engaging in more and more and more video marketing strategies. With everybody online
Top Social Media Statistics for Building a Social Media Strategy for 2021
Have you ever noticed social media experts and digital marketers often quote social media statistics
Why You Need a Facebook Ads Audit (+ How To Do It in 6 Steps)
If you’re like most marketers and advertisers, you closely track the performance of your Facebook
Transactional Email Vs Marketing Email: What’s The Difference?
It’s a safe bet to say that email communication is here to stay. Latest figures
Get Comfortable Going Live to Market Your Business
Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I
The Beginner’s Guide to Trade Show Marketing
Trade shows bring businesses in the same industry together, drawing in hundreds — sometimes thousands
Short form content was killed by Google. And that’s bad for everyone
Short form content Vs long form content was one of the most frequent questions among
LinkedIn Users Can Add An Intro Video to Their Profile
LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out
6 Steps to a 5-Figure Income on Clubhouse
If your finger is on the pulse, you’ve already heard the buzz about Clubhouse. Strictly
How to Start an Etsy Shop (and Actually Sell Items)
You’ve got the skills, now you want to know how to start an Etsy shop!
How To Build Community Around Your Product
The best brands have die-hard supporters who have formed a community. Take Starbucks, for example.
How To Stop Wasting Money On The Wrong Lead Generation Tactics
Have you ever heard marketers say that a certain lead generation tactic is the best?
How Much Should Your Marketing Team Budget for 2021? [By Industry]
When I was hired for my first marketing role, I got really excited to pitch
Are You Customer Centric? 88% of Consumers Will Switch to a Competitor if Not
Brands that provide winning customer experiences outperform their competitors. You may have heard this before
Small Local Businesses Face Mask Dilemma as Mandates Are Eased
When your state lifts the masking mandate, how should you conduct business? According to a
Why Background Checks and Credit Reports Should Be a Core Part of Reputational Risk Management
Being an entrepreneur can bring you into contact with a vast network of people, including
Digital Growth Strategies: 23 Ways To Grow Fast Online
If you’re managing a digital business, running marketing campaigns online or are on the verge
The Privacy Endgame
Over the past three years, the digital marketing industry has been jolted by a number
YouTube Video Marketing in 2021: How to Rise in a Ruthless Market
They say you don’t need to push people where you need to be, you have
As Few as 13% of Professionals Expect Full-Time Return to Office
Before the Covid-19 pandemic bumped office workers out of the office and into their living
Google Predicts These 4 Pandemic Changes Are Permanent
Companies have changed the way they do business since the pandemic. In a new report,
Why Podcasting For Business Needs To Be In Your Content Marketing Strategy
Podcasts have been around for some time, but podcasting for business is just now starting
LinkedIn Video Strategy: Getting More Exposure on LinkedIn : Social Media Examiner
When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn
10 Social Media Trends You Cannot Ignore in 2021
Gone are the days when social media was used just for socializing. Social media is
Consumers Request Deals and Emails, not Targeted Ads
Consumers are requesting deals and email offers from brands they trust in lieu of background
55% of Small Business Owners Say Providing Healthcare is Their Biggest Challenge
More than half (55%) of small businesses say providing health insurance to employees is the
Wix and Google Announce GMB Integration
Wix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within
17 Black Hat Techniques That Can Harm an SEO Campaign
To remain the most popular search engine in the world, Google has to continuously update
How To Build A Digital Marketing Strategy For Long-Term Success
Digital marketing is a sub-set of marketing which uses the Internet, and online platforms to
Google’s Ad Changes: The King Just Built a Moat Around His Castle
The initial frenzy over Google’s news regarding its latest privacy updates has abated, and now
45% Of Small Businesses Fear Closing Before COVID’s Contained
Despite recent moves by the Biden Administration to expedite vaccine distribution and adjust the PPP
Should Your Small Business Hire a Marketing Agency or Build a Marketing Team?
As your small business grows, at some point you’ll need to take your marketing strategy
How Customer Acquisition has Shifted in the Digital Age
The immediate goal of any digital campaign is to earn and retain customers. And with
Responsive Search Ads Are the New Default in Google Ads: What You Need to Know
If there’s one constant that we can always trust, it’s the fact that Google Ads
Creative Brief Tips & Tricks for More Successful Content Projects
Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative
What is a Unique Selling Proposition?
A unique selling proposition is sometimes shortened to an acronym — USP. When your company
How to Use Instagram for Marketing in 2021
Instagram is a hugely popular app for using for sharing photos and video media. Instagram
The 10 Best Video Conferencing Tools for Small Businesses
As a marketer, you know how important it is to have a marketing strategy. You
Scenario Planning Key to Social Media Marketing to an Angry Mob in 2021
I don’t know if you’ve noticed, but people are angry out there. I mean, like
How to Write a Kickass Content Marketing Brief
Great marketing content doesn’t happen by accident. Whether you’re working on a helpful how-to video
What is PPC Advertising and How Effective is It?
How far we’ve come from billboards, flyers, and door-to-door selling. The entire agenda from the
Best Small Business Loans for Bad Credit
When you have bad credit, you can still get a small business loan. This is
Click and Collect: Savior of Customers, Killer of Brand Loyalty?
Click and collect is one of the shopping models that gained significant traction during the
The Digital Marketing Budget: How Much Should You Spend Online?
Greater competition can only mean one thing – greater marketing costs, especially for new businesses
Google My Business: What It Is, How To Use It, and Why
Google My Business is both a free tool and a suite of interfaces that encompasses
Budget-Friendly Digital Marketing For Small Businesses In 2021
In 2020, small businesses faced more challenges than we ever expected. A hard year revealed
CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would’ve done differently
As the U.S. nears the one-year milestone living under the coronavirus pandemic, marketers are taking
12 Ways to Use Direct Marketing
Mass marketing is inefficient and expensive. Would it not be great if you could cut
Your Virtual Presentation Greatness Guide – 32 High Impact Tips
Many of us have been called on to give a virtual presentation over the last
Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?
When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they
LLC, DBA and More: Small Business Guide to the Features, Benefits and Limitations of These Services
Having a good knowledge of the various types of business structures is important before setting
20+ Tools for Marketers on Clubhouse
As of right now, you can edit your Clubhouse profile anytime by visiting your profile
What’s in the $1.9 trillion rescue plan for small businesses
The $1.9 trillion American Rescue Plan Act that President Joe Biden signed into law on
E-commerce marketing strategy recommendations for 2021
The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex
4 Ways to Outperform Competitors By Providing Hyper-Personalization in 2021
Ever since the swell of big data combined with the technological advancements of cognitive computing
What Marketers Need to Know About YouTube Shorts
Did you know that the first video published on YouTube was only 18-seconds long? Since