The Product Launch Marketing Plan That Earned $1 Million in 60 Days
Sometimes you have to wait months to see if your product launch marketing strategy was
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Will Employers Require Covid-19 Vaccines? 5 Tips for Constructing Company-Wide Policies.
A viable, effective, widely-distributed vaccine for Covid-19 may soon be a reality. At best, it
How to Set up and Promote Your Facebook Business Page
Having a Facebook page is a must for any serious blogger or a business owner:
How to Plan Your Video Marketing Campaign Through Each Step of the Sales Funnel
When thinking about marketing, we tend to think of catchy slogans and billboard ads. We
Social Media Marketing Trends for 2021: Predictions From the Pros
When it comes to gearing up for 2021, especially with Instagram marketing, there are two
How to Launch a Branded Podcast in 2021
So, you’re thinking about launching a podcast… The medium is exploding right now, so now
10 Reasons Why SEO Doesn’t Work
As someone who has spent a significant part of their career working directly in search
Goldman Sachs CEO David Solomon Announces Additional $250 Million Investment In Small Businesses, Bringing Total 2020 Commitment To $1 Billion
“Given what’s happening with the pandemic, it’s so critical we continue our longstanding legacy of
Why Clubhouse App Might Be the Next Major Social Media Platform
Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this
2021 Small Business Economic Outlook
2021 is weeks away and business leaders must be prepared for abrupt shifts in the
10 Practical Backlink Strategies I’ve Extensively Tested — Why Some are Better than Others
SEO is overwhelming. It just is. There are just too many strategies and a shortage
Top 20 Digital Marketing Trends You Need to Vouch for in 2021
Your customers are online in some capacity for a good proportion of the day, which
How to Find Customers That Will Buy from You Using Facebook Ads
So, by now you will have found your product niche, vendors to supply products, and
An Ultimate Guide to Designing a Unique Logo for Your Business
Creating the right logo for your business is crucial because you need to get it
How to Make a Promotional Video in 7 Easy Steps
YouTube is one of the largest social media networks with over 2 billion monthly logged-in
10 Unique Instagram Reels Ideas to Get People Watching Your Channel
Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in
America’s two-track economy: the small business credit crunch
Over the past three decades, Kim Peacock and her husband Don Milroy built up a
27 Free & Low-Budget Marketing Ideas for Any Business
Small businesses often have a tight marketing budget to work with, which can make promoting
Nine Social Media Sites To Watch For Marketing In 2021
While it is well known that schools have long been targeted by cybercriminals, COVID-19 has
87% of Consumers Now Read Online Reviews for Local Businesses
The 2020 Local Consumer Review Survey from BrightLocal reveals 87% of consumers are now reading
Influencer Marketing Strategy: How to Scale a Business
Wondering if influencers can help you grow your business? Wondering how to work with influencers?
Business Loan Applications: The Five C’s That Credit Lenders Look For
Running a business requires a lot of capital. Many companies need to apply for outside
How To Do Local SEO for Businesses Without Physical Locations in 2021
“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings
Video marketing trends to cut through the noise in 2021
As technology and digital habits evolve, it’s not really surprising that video predictions and usage
SCORE Looks at Impact of COVID-19 on Small Business in the US
It’s no secret that COVID-19 has made a huge impact on small businesses. A recent
What Are Social Media Pods & Should You Join One?
Is this you? You spend hours putting together a brilliant Instagram post. It has all
15 Trends That Are Expected To Drive Small Business In 2021
To say that Covid-19 has been a game-changer for small businesses in the United States
How to Prepare Your Business For Economic Downturn
Covid has had a devastating impact on the entire economy. Before this pandemic, economists were
Business Loan Approval Rates Drop by 50% in the Last Year
Small business loan approvals at big banks are down by 50% compared to last year’s
How to Switch to an Instagram Business Profile + 10 Benefits
On the surface, an Instagram business profile seems like it’s an exclusive club, but really,
Know Which 2020 IRS Form to Use if You Paid Independent Contractors?
Beginning with the 2020 tax year, Form 1099-NEC will replace Form 1099-MISC box 7 for
States Try to Rescue Small Businesses as U.S. Aid Is Snarled
With the economic recovery faltering and federal aid stalled in Washington, state governments are stepping
3 Vital Marketing Strategies Businesses Should Adopt Post-Covid
Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is
The 30-60-90 Day Content Strategy and Marketing Plan
If you’ve recently joined a new company as a content strategist, marketer or manager, and
Most Consumers Changed Brands in 2020: Research Explains Why
Now that 2020’s global pandemic has taught most of the world how to live and
How to Create a Media List that Gets Publicity
A good media list helps you bring your company news to the attention of journalists
Even amid new Covid relief efforts, a bleak winter is ahead for small businesses
It’s going to take more than a second draw from the Paycheck Protection Program to
Why Your Marketing Campaigns Must be Centered on Content Going Forward
The coronavirus outbreak challenged and shook the fundamentals of business practices and functions. Marketing, which
SEO is Not About Hacks and Optimizations
Open Google, type in the words “SEO hacks”, and you’ll quickly find a never-ending list
101 Cognitive Biases & Principles That Affect Your UX
Every time users interact with your product, they: Filter the information Seek the meaning of it Act within
How to check Google search results for different locations
It’s no secret that the same query will often produce different Google search results in
48% of Small Businesses Fear Closing for Good
Despite optimism during this holiday shopping season, 48% of small businesses fear they won’t make
Business Entity Types 101: Is It Time To Rethink Your Business Structure?
A lot is riding on the business entity type you choose. The business structure you
That Rapper You Hate is Better at Marketing Strategy Than You
I admit it. I’m not on top of all the latest, coolest music. I used
12 Ways Service-Based Businesses Can Take Advantage of the Holiday Season
The holiday season is usually a gold mine of opportunities for product-based businesses that can
39 LinkedIn Video Tips to Boost Your Marketing Strategy
Did you know that videos on Linkedin get 3x as much engagement than other post types? With
5 Ways Business Strategy Will Change By 2025
Companies that seemed to be doing well before the pandemic are gasping for air while
How Important Are Backlinks for SEO?
This week’s Ask An SEO questions are from Deepinder in Toronto who asked: “1. I
The bankruptcy system is about to be overwhelmed—and small businesses will get hit the hardest
If you think bankruptcies have been a scourge in the pandemic so far, brace yourself—they’re
Need More Cash? SBA Allows Struggling Businesses Another Shot at the EIDL Program
For many American small business owners, who applied for federal relief funding during the early
Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal?
It’s a question asked on Reddit and Twitter every day. It makes the shoulders of
4 Booming Industries That Are Stealing Social Media’s Growth Playbook
Internet users spend approximately two hours a day on social media. That’s enough time for
TikTok Advertising: The Ultimate Guide for Marketers
TikTok has blossomed into the seventh largest social media network in the world, which makes
How Much Should You Spend on Facebook Ads? Budgeting Steps
The first step to determining your Facebook advertising budget is to understand the numbers related
How to Build a Market Development Strategy
Your business is getting by just fine – but still, the questions remain: Could you
How to Fund Your Business with Government Grants
Funding isn’t a one-size-fits-all process. Traditional routes for raising money — venture capitalists, angel investors
5 Ways to Prepare for the Social Audio Future
The rise of content platforms like YouTube and Instagram generated an explosion of quality content
6 Ways to Build Brand Authority With Content Marketing
Becoming an authoritative brand is no easy feat, but the massive benefits are worth the
Expose Cognitive Biases For What They Are
Researchers estimate that humans make an average of 35,000 decisions every day, and a good
How to Rank a Video on YouTube & Google
Back in 2008, I was one of the first writers in the industry to notice
The Future Of Events Is Hybrid
The event industry has been turned upside down by the global pandemic. Some in the
What is TikTok For Business & Should You Use It in Your Marketing?
Musical.ly, created in 2014, was a music sharing app whose users would share short videos
Why Your Local Pages Might Be Happier on a Subdomain
Whether to build local pages on a subdomain or within a subfolder has long been
What Happens After Your Economic Injury Disaster Loan is Approved?
As of mid-October 2020, the U.S. Small Business Administration (SBA) has approved 3,612,236 Economic Injury
Can Content Marketing Hook People the Way Netflix Does?
It’s hard to stop watching TV shows, and that’s by design. Each episode ends on
The Ultimate List of Email SPAM Trigger Words
Writing the subject lines for your emails can be one of the most stressful steps
WordPress 5.6 May Break Sites on December 2020
WordPress 5.5 rolled in August 2020 and soon after millions of websites across the Internet
Marketing Myopia: What is It? How Does It Affect Your Business?
Marketing myopia can be the cause of businesses failing, marketing campaigns nosediving and products failing
For Small-Business Owners, a Shifting Landscape of Resources
Small businesses across the country have been pounded by the pandemic. Entrepreneurs have been forced
3 Psychological Biases That Affect Whether Someone Buys Your Product or Not
Marketing is not advertising. It’s not posting on social media or writing emails, and it
How to Create Effective LinkedIn Ads Retargeting Campaigns
It would be amazing if every person you engaged on LinkedIn went to your site
COVID-19 hits female-owned retail, restaurants harder
When the coronavirus pandemic hit in March, Lenore Estrada was in the middle of constructing
How to Add Links to Instagram Stories with Swipe-Up
How many times have you had to direct your Instagram followers to the link in
Nextdoor Neighborhood Sponsorships are Hyper Local Ads for Small Business
Nextdoor, the hyperlocal social networking service for neighborhoods, has launched a Neighborhood Sponsorships feature. The
How to Turn Your Customer Base Into a Community To Help Your Business Succeed
When people feel like part of a community, amazing things can happen. When people can
4 Google My Business Fields That Impact Ranking (and 3 That Don’t)
With so many customization options in your Google My Business profile, it can be tough
Action steps for small businesses that survived the pandemic
Covid-19 has disrupted tax and retirement planning for small-business owners, especially those who focused on
What to Do With the “I Can’t Afford It” Objection
We’ve all arrived at that moment at some point in our selling expeditions: You just
Why is Content Marketing Important? 9 Reasons Why You Need It!
If you’ve dabbled in the art of digital marketing, you’ve probably heard about content marketing,
These small businesses might not make it without more stimulus
The now rapid spread of coronavirus across the United States and the threat of more