How to Use Customer Case Studies as Effective Marketing
Customers don’t want to be the first. They want other people to provide the proof
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50+ PPC Statistics to Know in 2020
Pay per click advertising is one of the best marketing investments you can make in
Google My Business: FAQ for Multiple Businesses at the Same Address
How should I get listed in Google My Business if I’ve got multiple businesses at
Pinterest Reaches 60% of US Women; Here’s What They’re Searching For
Pinterest published a new report ahead of International Women’s Day which details what its largest
Is SEO Still Worth It in 2020 and Beyond
Is SEO still worth it?! Is investing in organic traffic a viable marketing strategy in
The Most Inspiring Facebook Messenger Chatbots & How To Build Your Own
Facebook Messenger chatbots are one of the fastest growing and most effective ways to connect
How to Use Short Videos to Turn Prospects Into Customers
According to a Wyzowl survey, 72% of participants prefer to use video to learn about
Google Offers Advice on Ranking Better
In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in
LinkedIn Lets Users Showcase Samples of Work on Their Profiles
A new addition to LinkedIn profiles will allow users to highlight samples of their work
How to Determine a Marketing Budget for Your Brand in 2020
The new year is a time when we naturally pause and reflect on the prior
How I Ranked For 636,363 Keywords Using This Simple Hack
When I started doing SEO on NeilPatel.com I used this advanced formula to rank for
8 Superstar Video Chat & Conferencing Apps for Business
As marketers, we constantly focus on what we’re doing and why we’re doing it. We
What is Local Advertising and How Does it Work?
A couple of years ago, I ran to every grocery store and convenience store in
A Definitive Guide to Mobile SEO
Mobile phones have become an integral part of our everyday life. Whenever you need to
Your Guide to Email Marketing in 2020
Welcome to our 2020 Guide to Email marketing. We created this guide to provide your
Optimizing for voice search: Keyword generation and relevance development
Voice search is the future of online marketing. If your business is not optimized for
The Top 15 Tools for Managing Social Media Accounts
Managing social media takes more than 15 minutes a day. This is true whether you
How Low Can #1 Go? (2020 Edition)
Being #1 on Google isn’t what it used to be. Back in 2013, we analyzed
What’s That Link Worth? 7 Factors in Link Equity and the SEO Value of a Link
A website linked to you. That’s good, right? But how good? Links are a factor
Here’s How to Outrank Your Competitors On Google in 2020
Sick and tired of your competitors stealing all the organic traffic? Well, it’s 2020 which
How to Build a Successful eCommerce Advertising Strategy
Building an effective eCommerce advertising strategy is no simple task. The issue is that despite
8 Techniques to Get More Customer Reviews for Your Local Business
While digital marketing is always evolving, one thing remains constant: The importance of word of
Snapchat vs. TikTok: What Marketers Need to Know
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by
LinkedIn Organic Reach is Dead – What Still Works in 2020
Back in 2018 and for large parts of 2019, LinkedIn was a paradise for anyone
How to Become a LinkedIn Thought Leader in 9 Easy Steps
Did you know that 40% of LinkedIn’s 500 million members visit the platform daily? If
12 Essential Steps to Creating a Robust Digital Strategy in 2020
Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital,
One year inside Trump’s monumental Facebook campaign
As the Democratic candidates for president spent 2019 battling each other in early voting states,
The Moral Dilemma Agencies Face with the Google Partners Change
Before we get started I want to make one thing clear: I would love nothing
A Definitive Setup Guide To Google Shopping Ads
It’s already 2020 and if you are working in the eCommerce industry as a retailer
Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts.
We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh
How To Add FAQ Schema In WordPress – Step by Step Guide
Remember the days when you all were struggling to get author or maybe star rating
SEO in 2020 and beyond: Optimizing for Google, the answer engine
Google is transforming from a search engine to an answer engine, which you should use
How to Use Location Data to Outsmart Competitors & Win Market Share
While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge
B2B buyers consume an average of 13 content pieces before deciding on a vendor
The average B2B buyer’s journey involves consumption of 13 pieces of content. That’s the principal
How to Use Instagram TV to Promote Your Brand (With Examples To Copy)
You’ve done it: you’ve created the perfect feature video for your latest product, full of
Citations & Local SEO: The Ultimate Beginner’s Guide
Citations are one of the key factors in local SEO. Many new SEOs begin their
YouTube Stories: Success Tips From a Top YouTuber
Do you want to connect more often with your YouTube subscribers without releasing a full
“Alexa, Order Pizza!” How Voice Ordering Will Impact Restaurants
According to a presentation given by Mastercard at the 2019 National Restaurant Association Show, while
Influencer Marketing for Ecommerce: Selling Step-by-Step
Picture this: You’re shopping for a new mattress. A mattress is a pretty major purchase
B2B Marketing: The Ultimate Guide [2020 Update]
This guide has everything you need to know about B2B marketing. I’ll cover from the
Ultimate Guide: Facebook Click-to-Messenger Ads 2020
In 2019, Click-to-Messenger ads were one of the fastest-growing Facebook ad formats. In this complete
How to Use Podcasts for Link Building
Podcasts have gone from relative obscurity less than a decade ago to one of the
Seven Super Go-to-Market Strategy Plans for any market
A Go-to-Market or GTM strategy defines how your company will reach and establish a competitive
Creating Engaging Video Content That Spurs an Emotional Connection
Wondering how to create engaging video for your business? Want to use video more creatively
Google: 6 Need States Influence Search Behavior
A research project by Google discovered a hidden way that consumer needs influenced search behavior.
The Power of “Is”: A Featured Snippet Case Study
I’m not a literary scholar, but I believe it was Hamlet that said “to have
Is Article Spinning Legal?
If you’re a writer, a content provider, or a reader of online material, then this
What is Google My Business? And How To Use It
Google is literally everywhere nowadays, isn’t it? We use Google to find other websites, answer
Developing Loyal Fans: The Future of Marketing
Do you want loyal fans for your business? Want to know how to build a
Facebook Geotargeting: Why and How You Should You Use It
Are you looking to show your ads to a specific group of people? Do those
How to Use Ubersuggest to Increase Your Organic Traffic
Ubersuggest is one of the fastest growing SEO tools in the market today. Purchased by
How to Pixel Your Facebook Group Members & Why You Should
We know Facebook Pages and organic reach are not what they were a few years
How to Advertise on LinkedIn: A Beginner’s Guide
Rumor has it that LinkedIn may be the up and coming advertising player this year.
How to Rank Videos on Google (With Your Own Site)
There are a lot of great guides on “how to rank videos on Google” –
How to grow your e-commerce business in 2020
E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce
12 Press Release Distribution Sites
Promotion is an integral part of any business marketing enterprise. Simply put, marketing has two
How Do You Effectively Optimize Your Website in a Tiny Niche?
If there is a sustainable business model for a product or service, there is a
The (Game Changing) Digital Marketing Trends of 2020
I’m a strong believer that one day shouldn’t make a difference to your effort, attitude
Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
An influencer marketing agency reveals how much brands are currently paying for sponsored content on
Facebook Ad Creation: the 5 Steps For a High Performing Ad
If you’ve ever waited in line at the grocery store and seen the people in
Best Email Marketing Automation Tools: Sendinblue vs Drip vs ConvertKit vs Mailchimp vs Mailjet vs Infusionsoft
Email marketing automation is a cool concept, and one of those things that can give
8 Ways to Increase Engagement on Your Facebook Business Page
Facebook is planning to roll out a redesign of its desktop website to all users
The Top Instagram Strategies & Tools You Need to Be Using in 2020
Whenever we move into a new year, it’s good to take stock of all your
How To Get Guaranteed Traffic By Reverse Engineering Successful Content
Thousands of bloggers across the world are guilty of making the same deadly mistake. …
8 Free Tools to Build Your Online Marketing Stack
There are thousands of tools that you can utilise to optimise your digital marketing efforts.
TikTok Marketing for Beginners: 4 Ways to Get Brand Exposure
TikTok is an emerging social media platform that focuses on short-form video content. Rapidly gaining
No Cost But Super Effective Marketing Strategies To Grow Online Business
No business can ever be successful without a proper plan in place. Before you start
10 Reasons Why WordPress Is the Best CMS for SEO
Since its release in 2003, WordPress has never stopped growing. In fact, it now powers
30 Email Marketing Campaign Examples Generating Billions in Revenue
If Charlie (of the Chocolate Factory) used email marketing, he’d have reached the factory much
Live chat for customer support – 6 dos and don’ts
Excellent customer service has two critical elements. The first is solving the customer query as
The Next Frontier of Local Search: Introducing the “Query Carousel”
Almost a year ago, Dave DiGregorio noticed that Google was testing a Post Mentions feature
11 Reasons Why You Should Use a Docuseries in Your Content Strategy
Netflix, Hulu, Amazon Prime docuseries got you hooked? Some call it the Netflix effect. Those
A Beginners Guide to Marketing Your Products on Amazon
The more you work with Amazon the more you realize that Amazon is its own
How to Use LinkedIn Video to Acquire More Customers
Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81%
Soapbox: Here’s why B2B should get better at episodic storytelling
Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success,
What Does the Featured Snippets Shakeup Mean for Local SEO?
Put simply, this update to SERPs means that if your site’s page is currently occupying
17 Amazing Examples of Instagram and Facebook Stories That Convert
Instagram and Facebook Stories have become an integral part of both platforms, and if you’re
Don’t Obsess Over Search Rankings; Do This Instead
Too often, SEO is an afterthought – a technique for complementing or enhancing content creation
Google My Business: How To Get the Best for Your Business in 2020 and Beyond
Google My Business results have become a big part of the online presence of brick
Machine Learning Spam in Google
Spammers are taking advantage of Google Rich Results algorithms in order to place content at