
How to Use Customer Case Studies as Effective Marketing
Customers don’t want to be the first. They want other people to provide the proof
Customers don’t want to be the first. They want other people to provide the proof
Pay per click advertising is one of the best marketing investments you can make in
How should I get listed in Google My Business if I’ve got multiple businesses at
Pinterest published a new report ahead of International Women’s Day which details what its largest
Is SEO still worth it?! Is investing in organic traffic a viable marketing strategy in
Facebook Messenger chatbots are one of the fastest growing and most effective ways to connect
According to a Wyzowl survey, 72% of participants prefer to use video to learn about
In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in
A new addition to LinkedIn profiles will allow users to highlight samples of their work
The new year is a time when we naturally pause and reflect on the prior
When I started doing SEO on NeilPatel.com I used this advanced formula to rank for
As marketers, we constantly focus on what we’re doing and why we’re doing it. We
A couple of years ago, I ran to every grocery store and convenience store in
Mobile phones have become an integral part of our everyday life. Whenever you need to
Welcome to our 2020 Guide to Email marketing. We created this guide to provide your
Voice search is the future of online marketing. If your business is not optimized for
Managing social media takes more than 15 minutes a day. This is true whether you
Being #1 on Google isn’t what it used to be. Back in 2013, we analyzed
A website linked to you. That’s good, right? But how good? Links are a factor
Sick and tired of your competitors stealing all the organic traffic? Well, it’s 2020 which
Building an effective eCommerce advertising strategy is no simple task. The issue is that despite
While digital marketing is always evolving, one thing remains constant: The importance of word of
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by
Back in 2018 and for large parts of 2019, LinkedIn was a paradise for anyone
Did you know that 40% of LinkedIn’s 500 million members visit the platform daily? If
Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital,
As the Democratic candidates for president spent 2019 battling each other in early voting states,
Before we get started I want to make one thing clear: I would love nothing
It’s already 2020 and if you are working in the eCommerce industry as a retailer
We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh
Remember the days when you all were struggling to get author or maybe star rating
Google is transforming from a search engine to an answer engine, which you should use
While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge
The average B2B buyer’s journey involves consumption of 13 pieces of content. That’s the principal
You’ve done it: you’ve created the perfect feature video for your latest product, full of
Citations are one of the key factors in local SEO. Many new SEOs begin their
Do you want to connect more often with your YouTube subscribers without releasing a full
According to a presentation given by Mastercard at the 2019 National Restaurant Association Show, while
Picture this: You’re shopping for a new mattress. A mattress is a pretty major purchase
This guide has everything you need to know about B2B marketing. I’ll cover from the
In 2019, Click-to-Messenger ads were one of the fastest-growing Facebook ad formats. In this complete
Podcasts have gone from relative obscurity less than a decade ago to one of the
A Go-to-Market or GTM strategy defines how your company will reach and establish a competitive
Wondering how to create engaging video for your business? Want to use video more creatively
A research project by Google discovered a hidden way that consumer needs influenced search behavior.
I’m not a literary scholar, but I believe it was Hamlet that said “to have
If you’re a writer, a content provider, or a reader of online material, then this
Google is literally everywhere nowadays, isn’t it? We use Google to find other websites, answer
Do you want loyal fans for your business? Want to know how to build a
Are you looking to show your ads to a specific group of people? Do those
Ubersuggest is one of the fastest growing SEO tools in the market today. Purchased by
We know Facebook Pages and organic reach are not what they were a few years
Rumor has it that LinkedIn may be the up and coming advertising player this year.
There are a lot of great guides on “how to rank videos on Google” –
E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce
Promotion is an integral part of any business marketing enterprise. Simply put, marketing has two
If there is a sustainable business model for a product or service, there is a
I’m a strong believer that one day shouldn’t make a difference to your effort, attitude
An influencer marketing agency reveals how much brands are currently paying for sponsored content on
If you’ve ever waited in line at the grocery store and seen the people in
Email marketing automation is a cool concept, and one of those things that can give
Facebook is planning to roll out a redesign of its desktop website to all users
Whenever we move into a new year, it’s good to take stock of all your
Thousands of bloggers across the world are guilty of making the same deadly mistake. …
There are thousands of tools that you can utilise to optimise your digital marketing efforts.
TikTok is an emerging social media platform that focuses on short-form video content. Rapidly gaining
No business can ever be successful without a proper plan in place. Before you start
Since its release in 2003, WordPress has never stopped growing. In fact, it now powers
If Charlie (of the Chocolate Factory) used email marketing, he’d have reached the factory much
Excellent customer service has two critical elements. The first is solving the customer query as
Almost a year ago, Dave DiGregorio noticed that Google was testing a Post Mentions feature
Netflix, Hulu, Amazon Prime docuseries got you hooked? Some call it the Netflix effect. Those
The more you work with Amazon the more you realize that Amazon is its own
Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81%
Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success,
Put simply, this update to SERPs means that if your site’s page is currently occupying
Instagram and Facebook Stories have become an integral part of both platforms, and if you’re
Too often, SEO is an afterthought – a technique for complementing or enhancing content creation
Google My Business results have become a big part of the online presence of brick
Spammers are taking advantage of Google Rich Results algorithms in order to place content at