10 of the Best Marketing Techniques for 2019
When content marketing was gaining steam, there were really only a few techniques you could
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Social Media Marketing Is Not Enough. Here’s 4 Other Things You Must Do
I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking
Creating Your First LinkedIn Ads Campaign – Part 3: LinkedIn Ads Vs Facebook Ads
When looking at LinkedIn and Facebook, it’s obvious that these cater to different audiences. Here’s
More Sales From The Same Traffic: A Beginners Guide To Conversion Rate Optimization
If you were to ask 100 marketers how to increase sales on a website, chances
Learn how to get better returns from Microsoft Ads
Microsoft Ads have always played second fiddle to Google AdWords, and the reason is seemingly
WordPress SEO: the definitive guide
WordPress is one of the best content management systems when it comes to SEO. But
Facebook Messenger Ads and Chatbots: Do They Really Work? (a $1,000 Experiment)
Up until recently, there have been three key pillars of digital marketing used to amplify
10 Ways to Integrate and Embed YouTube Videos in WordPress
Making a YouTube video is half the battle. After the tireless production process, it’s time
Best Email Marketing Services & Tools For Small Business
Do you think that email marketing services/tools/software is a priority for your business in 2019?
UTM Parameters: What They Are, Why You Need Them, and How to Use Them
Have you ever looked at your website analytics and wondered how visitors landed on one
If you’re not remarketing keywords, you’re missing out
As a small or medium sized business owner, you have been rocking it at PPC
You Can’t Do That on Facebook: A Complete Guide for Marketers
Marketing on Facebook isn’t a free-for-all. It’s not a guaranteed win, either. (Organic reach on
Call Tracking & Reporting: The 7 Most Important Metrics to Track
Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to
I Want To Rank Beyond My Location: A Guide to How This Works
Staff at your agency get asked this question just about every day, and it’s a
Video ad spend soaring in 2019, favoring original content, programmatic buys
Digital video ad spend continues to climb, with U.S. investment in video ads expected to
How to Create a Profitable Amazon Marketing Strategy for 2019
In today’s e-commerce universe, Amazon is a behemoth.We all know it, and we all use
The 7 Best WordPress Email Plugins in 2019
If your business has a blog, sending out an email newsletter is essential. Not only
Expert Local Business Link Building Survey
It’s clear, local link building is a vital factor when trying to achieve success in
A Small Business Guide to Google My Business
Google My Business is a relatively new marketing tool that gives business owners more control
Chatbot Funnels: How To Generate $250K With $0 Ad Spend
It’s tough to create a profitable chatbot funnel. We’ll be the first to say it.
How to Prepare for the Boom of Instagram Local Business Profile Pages
In early March, Matt Southern was one of the first to be in the “know”
3 content marketing videos every brand should create
Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling
Bing Ads rebrands as Microsoft Advertising
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising.
How to Advertise on Google in 2019 (and Get Results)
If you’re new to the digital marketing world, welcome. Also, what took you so long
Google Maps Marketing Strategy: The Ultimate Cheat Sheet
A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in
How to Find Your True Local Competitors
Who are your clients’ true competitors? It’s a question that’s become harder to answer. What
54% of Users Have Bought a Product Right After Seeing it on Instagram
A Facebook-commissioned study of 21,000 regular Instagram users reveals how they interact with brands and
The One-Hour Guide to SEO: Link Building – Whiteboard Friday
The final episode in our six-part One-Hour Guide to SEO series deals with a topic
How to Set Up and Use Bing Ads: An Easy 4-Step Guide
You probably know the importance of advertising on platforms like Google, Facebook, and YouTube. But
How to Build a Powerful Twitter Marketing Strategy: A Marketer’s Guide
Twitter is one of the most formidable social media platforms. Yet, many marketers are struggling
How to Make $1,000/Month Selling on Amazon
When you think about making an online purchase, your brain might be hardwired now to
Mobile Landing Page Examples That Seriously Set the Bar
We’ve all had frustrating experiences browsing the web on our phones: load times that seem
LinkedIn Ads Best Practices | How to Set Up Your First Campaign
In this second installment of our LinkedIn series, we walk you through how to set
How To Drive Traffic To Your Small Business Website For Free
It’s a question every website owner has, “How do I drive traffic to my website?”
Yoast SEO Becomes First WordPress Plugin to Offer Defragmented Schema Markup
Google’s indexing bug was resolved last week, but Search Console is still recovering. Site owners
Facebook Campaign Budget Optimization The Ultimate Guide
If you use Facebook for your digital marketing and advertising, you know that campaign budget
Ranking #1 on Google Is Overrated (Ahrefs’ Study of 100k Keywords)
Everybody wants to rank number one, but is this really the right goal to pursue?
LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages
LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.
Google My Business Lets Users Create Custom Short URLs
Google is now letting users create customized short URLs for Google My Business listings. Google
4 ways to use videos to dominate the competition
Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and
Free Google AI Image Analysis Tool
A new tool published by Google analyzes your images. The machine learning/artificial intelligence algorithm tells
The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday
We’ve arrived at one of the meatiest SEO topics in our series: technical SEO. In
101 Ways to Get Quality Backlinks To Your Blog
When ever we talk about SEO, we divide it into on site and off site
New Data Shows How Much SEOs are Charging for Services in 2019
A study on digital marketing pricing shows how much SEO consultants and agencies are charging
Writing an About Page for Your Business Doesn’t Have to Be Hard, Read These 4 Tips
Here’s a food for thought: as a modern, fairly tech-savvy small business owner, have you
A case study for delivering performance in a mature Google Ads account
Running a Google Ads campaign can be a case of you’re damned if you do
PPC Conversion Rates: What Are They and Why do They Matter?
There’s a ton of metrics to keep up with in your advertising campaigns; you have
The Ultimate Guide to Pinterest Marketing
When I open up Pinterest, I’m in trouble. That’s because I know I could potentially
Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI
Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it
The 2019 Guide to Social Media Video Specs
Imagine a customer scrolling through their LinkedIn feed. They come across a product video that
Facebook Advertising: The Complete Guide
In the social media age, if you aren’t advertising on Facebook, you’re falling behind. The
The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization – Whiteboard Friday
We’ve covered strategy, keyword research, and how to satisfy searcher intent — now it’s time
The 13 Best WordPress Live Chat Plugins in 2019
Let’s be honest. No one wants to send a support email only to receive a
Google My Business Profiles Will Display Product Catalogs on Desktop and Mobile
In an update to Google My Business profiles, product catalogs will now appear in desktop
Advanced SEO Techniques: A Mega Guide to Ranking in 2019
There have been a lot of changes in SEO over the past year alone, and
Bing Ads Setup – How to Start Quickly and Easily
Most of us use Google Ads and are quite familiar with it. You may have
Video marketing statistics to know for 2019
Video is a highly effective form of content and its popularity has gone hand-in-hand with
The Website Migration Checklist
Website migration is a complex and challenging process. To help you out, we have created
The Online Advertising Landscape in 2019
Advertising is not always the easiest endeavor. We hear it from our customers every day.
Small Business Guide to Chatbots & Facebook Messenger Marketing
Chatbots are all the business buzz – and for good reason. They give customers of
What’s the Relative Impact of Google My Business vs. Websites on Conversion?
David: Hey, Mike. I’m just back from a terrific LSA annual conference. Not least due
How to Use Schema for Local SEO: A Complete Guide
For the past few years, schema has gained a following among SEO professionals as a
A Beginner’s Guide to Shopping Ads
If you work in ecommerce paid search, then having a working knowledge of Shopping Ads
The One-Hour Guide to SEO: Searcher Satisfaction – Whiteboard Friday
Satisfying your searchers is a big part of what it means to be successful in
How to Create Content That Actually Ranks in Search Results
Content strategy tends to be either overcomplicated or vague. And often both. There’s plenty of
Twitter Marketing in 2019: The Ultimate Guide
Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter
Which Is Better: Facebook Ads or Google AdWords (and Why You May Fail with Both)
“Hi Gill. My updated website looks great, thank you. But I have no visitors. I
WordPress for Beginners the Ultimate Guide to Help You
WordPress can be confusing for beginners. I still remember the day that I first started
How To Create A Landing Page: The Ultimate 2019 Guide
So, you’ve done all the hard work, created your wonderful website for your product or
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new survey from Episerver discovered 24 percent of online shoppers always compare what they
4 Best Practices for B2B Video Marketing
Despite the differences in B2B and B2C marketing, there is one key area where they
The Beginner’s Guide to SEO
You’ll get the most out of this guide if your desire to learn SEO is
How to Promote Your Business Locally and Crush the Competition
So, you’re looking to grow your local business by capturing new customers. The question is,
Facebook Chatbot Showdown: ManyChat vs. Chatfuel
Businesses are suddenly very interested in Facebook Messenger bots. And for good reason: Facebook’s chat
Google Tag Manager Button Click Tracking Guide
You can use Google Tag Manager to track button clicks into Google Analytics without needing
Why You Need a Content Manager for Your Company (Some Tough Love from a Former Content Manager)
Let’s cut to the chase. If you want to see results from inbound and content,
Reserve With Google – Which Categories & Services Are Eligible?
Over the past year we have seen the expansion of Google’s Reserve with Google call
10 On-Page SEO Techniques to Rank on the First Page in 2019
When people hear the term ‘SEO optimized article’, they think of it as some kind
Facebook Advertising Cost by Industry 2018
Facebook advertising costs have an average cost per click (CPC) of $1.86, but can be
The Ultimate Guide to Facebook (Ads Ground-Breaking Update) Instant Experiences
If you came here expecting another guide to Instant Articles, you’re in the wrong place.