The Ultimate Google Ads Retargeting Guide
A study conducted by Nielsen showed that the majority of consumers need an average of
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Creating Stories That Stick: How Marketers Can Win With Story
Want to craft better stories in your marketing? Wondering what makes a good story? To
What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples
Social media advertising is an offshoot of digital marketing where paid ad campaigns are run
Google Lets Businesses Add a Custom List of Services to GMB Listings
An update to Google My Business will allow service-based businesses to specify the types of
5 Effective Marketing Video Tips for Your Small Business
You’re almost there. You have your blog up and running and you’re publishing content consistently.
10 Places to Promote Your Business and Expand Your Reach For Free
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Image vs. Video vs. Carousel: Which is the Best Facebook Ad Format? (a $1,000 Experiment)
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Google Ad Manager: Everything You Need To Know
As a brand or publisher, you want to get the most bang for your buck
Influencer ads more ’emotionally intense’ and memorable than TV claims neuroscience study
The results of “the world’s first” neuroscience study on influencer marketing has ruled heavily in
What generates more ecommerce leads? A popup or live chat
How can I increase the visibility of my products for website visitors? What should I
Beyond the Editorial Calendar: New Rules of Content Strategy for 2020
We’re all familiar with the traditional linear funnel. At its most basic level, there are
Video SEO – How to Optimize Video for Better Ranking on Google Search
You have gone through lots to material suggesting how to rank your website, decoding how
Your Website Won’t Rank in 2020 – The New Search Engine Reality
The proliferation of digital information has created a new buying environment. Most buyers do their
Neuroscience and Marketing: How People Make Decisions : Social Media Examiner
Have you ever wondered why some marketing campaigns connect with people while others flop? Want
The Local Algorithm: Relevance, Proximity, and Prominence
How does Google decide what goes into the local pack? It doesn’t have to be
The Economics of Link Building
I get really confused when I hear that the price of an average SEO agency
How much do Facebook ads cost? (pricing guide and tips)
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12 Ways to Build a Winning SEO Strategy on a Small Budget
We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands
How to Create a Google Ads Campaign Guaranteed to Beat the Competition
Online marketing has become a pay-to-play game, but you don’t need to pay more, play
25 of the Best Examples of Home Pages
The home is where the heart is and for landing page entries into websites, the
It’s Neural Matching: Google Explains the November Ranking Shakeup
A tweet on Monday from Google search liaison Danny Sullivan provides an explanation for the
Neuroscience and beauty: Why visually appealing marketing assets matter
Is beauty in the eye of the beholder or the neurobiology of the brain? The
How to Post on LinkedIn? 8 Tips for More Views and Bigger Engagement
In this article, we’re going to see 8 tips on how to post on LinkedIn
Local SEO Strategy Guide: How to Rank Where It Counts
Who exactly needs optimization for local search? At first glance, it’s obviously those who want
Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month
A study of Google Analytics for local businesses finds that their websites attract an average
HubSpot report reveals buyers do most product research on social media
HubSpot released a report summarizing where consumers do most of their online product research. This
The (Most) Complete Guide to Creating Winning Facebook Ads (Anywhere)
This Complete Guide to Facebook Ads covers every step of creating a winning Facebook page, marketing channel
Instagram Video: The Ultimate Guide to Creating Engaging Content
Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising
How to plan a social media marketing campaign, step by step
If you have a new feature coming out, a holiday that you want to capitalize
TripAdvisor launches self-service ad platform for SMBs
TripAdvisor has launched a new self-service ad product: Media Manager. The tool is designed for
B2B marketing trends for 2020
Understanding where B2B industries are going with their marketing can help you identify trends, discover
How to create a content marketing plan for 2020
Content marketing has been proven to produce amazing results for businesses. For instance, content marketing
How to Earn Links by Doing Something Truly Newsworthy
Public relations and link building go together like chocolate and peanut butter. But in order
It’s Content and It’s Links – Are We Making SEO Too Complicated?
Content and links — to successfully leverage search as a marketing channel you need useful
Video Marketing Strategy: The Power of Video During the Customer Journey
Want to use video marketing more effectively? Looking for a proven video strategy? To explore
What Is BERT? – Whiteboard Friday
There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT,
25 Social Media Campaign Ideas to Try in 2019
25 Social Media Campaign Ideas to Try in 2019 The summer before my sophomore year
Deep Dive: Mike Blumenthal on the New Image Results Landscape in Local Search
Images everywhere! Join Mike Blumenthal and Carrie Hill as they discuss the new frontier of
How to Optimize Your Small Business Site for Voice Search
Predictions suggest voice search will change the marketing strategy forever. Even now many searches happen
Top 10 Tips for Bringing More Traffic to Your Small Business Website
Your small business’s website is one of the most important digital assets you have. But
How to Create the Best Facebook Video Ads in 4 Simple Steps
Wondering if Facebook video ads are worth your time? Worth your attention? Worth your $$$?
The new dot com bubble is here: it’s called online advertising
In 2018 $273bn was spent on digital ads globally. We delve into the world of
How to Show Off Your Unique Value Proposition
Your homepage is the online equivalent of a firm, friendly, and personable business handshake. It
How Long Does It Really Take to Rank on Google?
The short answer is six months to one year. The long answer is: it depends.
How the number of hashtags influences Instagram performance
As far as social media channels are concerned, Instagram is a major player in the
The 12 Types of Content Marketing in a Marketer’s Arsenal
When it comes to content marketing, it can be tough to know which ones to
How dopamine fuels the golden rule of content marketing
Anticipation is marketing gold – and dopamine is the currency that leads to a richer
How to Advertise on TikTok
With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers.
Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand
As humans, instant gratification is in our DNA. We live in a society that is
SEMrush vs Ahrefs: Which Is the Best SEO and Marketing Tool Going Into 2020?
What’s the deal with this whole SEMrush vs Ahrefs debate? Well, wouldn’t it be nice
How to Enhance Your Email Marketing with Video
Despite the emergence of social networks and instant messaging apps, people still use email for
Google Releases its Site Kit WordPress Plugin Out of Beta
Google has released version 1.0 of its Site Kit plugin for WordPress, which means its
Google Tests Q&A Videos in Search Results for Universities
Google has been spotted testing Q&A videos in the knowledge graph cards for universities. The
Publishers Report a Spam Exploit in Google
A WebmasterWorld discussion brought to light a manipulative spam technique that was reported to be
The Future of SEO: What SEO & Marketing Pros Need to Understand
It’s no secret that the game and business of SEO is changing fast. Those staying
Voice Search: The Need-to-Know Secrets of Voice SEO for 2020
On average, you talk at a speed of 150 words per minute. But you type
How to Start a Podcast: Every Single Step
So you want to know how to start a podcast? Great stuff! Our ‘Why’, here
The Featured Snippet Cheat Sheet and Q&A
Earlier this week, I hosted a webinar all about featured snippets covering essential background info,
The 6-Step Email Marketing Strategy For 2020
Today you’re going to learn exactly how to create an email marketing strategy in 2020.
How to Schedule Instagram Posts on a Desktop Without Third-Party Tools
Ever wish you could post to Instagram directly from your desktop instead of your mobile
11 Free WordPress Hosting Services That Don’t Suck (2019)
If you want to launch your very own self-hosted WordPress blog, but you’re not quite
How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks
Although some of the younger demographics are passing up Facebook in favor of tools like
Welcome BERT: Google’s latest search algorithm to better understand natural language
Google is making the largest change to its search system since the company introduced RankBrain,
A 50-Point Audit for Getting Started with Local SEO
Local SEO ranking factors are still a black box for many companies that value local
Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility
Google’s John Mueller recommends following the company’s official structured data requirements to ensure content is
4 Reasons Why Every Retailer Should Embrace Amazon
To say that Amazon has changed the landscape of retail would be an understatement. With
Video on Pinterest – What Marketers Need to Know
If you’re seeing more video on Pinterest lately (and I know you are), you may
How Much Does It Cost to Advertise on Facebook?
Facebook doesn’t charge flat advertising rates. Instead, advertisers bid to compete for space in target
5 Things You Should Know About “People Also Ask” & How to Take Advantage
It’s undeniable that the SERPs have changed considerably in the last year or so. Elements
Instagram Ad Specs & Sizes in 2020: an Updated Guide
Working in marketing can feel like you’re constantly playing catch up. With new trends and
Featured Snippets: What to Know & How to Target – Whiteboard Friday
Featured snippets are still the best way to take up primo SERP real estate, and
Video marketing trends 2020
Social media, the rise of Stories and the way in which people consume media have
Search engine optimization trends for 2020 – How many are you following?
Communicating relevant and meaningful site content to your audience is about way more than the
Facebook opens search ads to all advertisers
After nearly a year of testing ads in News Feed and Marketplace search results, Facebook
YouTube SEO 101: How to Rank Videos in 2019
A quick Google search for “YouTube SEO” is sure to return tons of results. You’ll
Google’s New Customizable Search Snippets Begin Rolling Out This Week
Google’s new markup, which lets site owners customize how their search snippets are displayed, will
16 Essential Things to Remember When Working With Micro-Influencers
Micro-influencers can be a great solution for businesses that want to explore the world of
How to Retarget Ads to Engaged Instagram and Facebook Fans
Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who
Voice Search is Changing Marketing –Here’s How You Can Adapt
According to DBS Interactive, 41% of adults are using voice to search instead of typing
Build Your Social Media Strategy in 8 Easy Steps
A well-thought-out social media strategy is one of the best tools you have for helping