Why Companies Turn To Digital Marketing To Survive COVID-19
In the coming months, businesses are going to become more reliant than ever on their
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What Brands Should Not Do on Social Media in the Coronavirus Era
If you’re scrolling through Instagram, you’ll probably still see posts from your favorite influencer on
A Working From Home Survival Kit for Marketers
first time, or certainly more often than you usually did. With all this uncertainty in
What the Family First coronavirus relief bill means for small-business owners and self-employed people
Coronavirus-related tax changes that will affect many Americans and many businesses are already on the
Where small businesses affected by the coronavirus can go for help
Two weeks ago, Delores Tronco-DePierro celebrated her highest week of sales ever at her West
Shopify Marketing Strategies To Sustain In The Times Of Coronavirus (COVID-19)
With the coronavirus forcing consumers into self-quarantines, there have been signs of significant changes in
How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]
COVID-19 has evolved into a global event impacting public health as well as the economy.
Coronavirus Relief for Small Businesses: Seven Ways to Get Help
Millions of businesses across the US are feeling the financial strain of the coronavirus after
Google My Business Temporarily Removes Features Due to COVID-19
Google is temporarily removing some features from Google My Business as a result of limitations
Yelp adds new features to help local businesses survive
Yelp is adding a collection of new features aimed at helping local restaurants and businesses
7 Non-obvious coronavirus implications for marketing
As of this writing, the world is teetering on coronavirus calamity. Entire countries are shutting
Taking Coronavirus Uncertainty Head On: A Small Business Owner’s Guide
The spread of COVID-19 has not only raised serious health concerns, but also created economic
7 Ways COVID-19 Is Affecting Search Traffic & How SEOs Can Respond
The question on just about every SEO’s mind right now is “How is the Coronavirus
How To Create The Perfect Work From Home Policy For Your Company In 2020 [With Template]
Welcome to the age of remote work. Laptops, smartphones, messaging apps, and WiFi everywhere mean
How to Take Your Corporate Training Virtual: A Learning and Development Quick Guide for Navigating Coronavirus
So your office is preparing to increase remote working because of Coronavirus. Great for preventing
Should You Run Facebook Ads During a Crisis?
With the current coronavirus pandemic, many people are wondering if they should run Facebook Ads
Facebook Commits to Helping Small Businesses During COVID-19 Pandemic
Facebook is investing $100 million to help 30,000 eligible small businesses in the over 30
How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak
Force-majeures are always mentioned in contracts and agreements. But how many businesses are really ready
How Local Businesses Should Prepare for Coronavirus
A quick Google search on this column’s headline reveals a large number of sites offering
Why account-based advertising is worth exploring in 2020
How do you command attention from your preferred companies when the online world is awash
The Amazon PPC Guide 2020- Part 2: How to start your ads
As sellers, advertisers must operate a professional seller account and own the Buy Box of
Lead Your Business Through the Coronavirus Crisis
The Covid-19 crisis has now reached a new critical phase where public health systems need
The Ultimate Google Ads Guide
This Google Ads guide for beginners will take you through everything that you need to
Amazon PPC Guide 2020 – Part 1: Basics of advertising formats
Amazon PPC means Amazon Pay Per Click and is a billing model for advertisements on
What’s a “Marketing Plan”?
Last week, as part of a curriculum review inside my department, I decided to ask
YouTube for Beginners: How to Set up Your Channel
YouTube single-handedly changed the way that we consume content. We’ve all heard of the hundreds
How to Rank Website/Blog on Google First Page In 2020
Today I’m going to show you how to rank a website on Google. (In 2020
The Content Campaign Process to Get Consistently Close to Insane ROI
Let’s start with an assumption. If you work in-house and have any level of responsibility
B2B Email Marketing: The Only Guide You’ll Ever Need
B2B email marketing is one of the best ways to grow your business’s income without
30+ WordPress Statistics And Facts For 2020
The self-hosted WordPress platform powers an impressive 35% of the world’s websites. Yup, you read
Full guide On How To Generate Leads On LinkedIn In 2020
Everyone says that LinkedIn is the best place to generate leads. For example, based on
Does Video Increase the Conversion Rate of Your Website?
Does video increase the conversion rate of a website? If you own a website today,
Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know
I think we’re all pretty immune to the general announcement of a new advertising option
Google Provides Guidance to Businesses Affected by Coronavirus
Google provided advice on what businesses should do with their Google My Business listings if
How to Promote Your Local Business
Last year, I decided that I wanted to invest in personal training. As a lifelong
What is Amazon PPC? How the Amazon PPC Auction Works
You’ve been seeing those Amazon ads everywhere, but you don’t exactly know what is Amazon
These 5 Tech Companies Are Providing Free Remote Working Tools During the Coronavirus Outbreak
Many companies are looking for ways to prevent the spread of the coronavirus within their
Facebook Messenger: How Businesses Can Use It To Connect with Audiences
Did you know that in 2020 Facebook Messenger will turn 9? It was launched on
11 Places to Get Free Illustrations for Your Next Project
I am sure I am not the only one who is tired of seeing the
20 Pre-Production Tips to Create Successful Video Content in 2020
If you’re an experienced digital marketer, then you know that when it comes to content,
How to Rank Your Brand New Website Quickly in Any Niche
traffic. But how can you put your brand new website on Google?! Where to get
3-Step Blog Strategy That Works: Storytelling, USPs & Sales
If you talk to 10 digital marketing agencies, you’ll get 10 different ideas on how
5 Ways 5G Will Impact Marketers
By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across
Local Search Industry Survey 2020
Welcome to the latest Local Search Industry Survey – an annual look into the business
The Difference Between Content Marketing & Content Strategy
In a world where people pay money just to escape ads, content marketing allows you
How to Spy on Your Competitors with Online Competitive Research
Competitive research is critical for existing and new businesses alike. To dominate your market, you
Which Web Design Platform Is Right for You?
Whether it’s design preferences or optimization best practices, the web moves fast. A state-of-the-art website
Remarketing Playbook: 8 Types of Remarketing You Should Be Doing
Remarketing is so much more than adding a pixel to your site, creating an “All
Instagram Influencer Marketing: The Definitive Guide (2020 & Beyond)
If you are aware of digital marketing and its nuances, there is a good chance
How Do I Make My Site Rank For a Keyword?
In my experience, the most common reasons a website doesn’t rank for a specific keyword
How to Use Customer Case Studies as Effective Marketing
Customers don’t want to be the first. They want other people to provide the proof
50+ PPC Statistics to Know in 2020
Pay per click advertising is one of the best marketing investments you can make in
Google My Business: FAQ for Multiple Businesses at the Same Address
How should I get listed in Google My Business if I’ve got multiple businesses at
Pinterest Reaches 60% of US Women; Here’s What They’re Searching For
Pinterest published a new report ahead of International Women’s Day which details what its largest
Is SEO Still Worth It in 2020 and Beyond
Is SEO still worth it?! Is investing in organic traffic a viable marketing strategy in
The Most Inspiring Facebook Messenger Chatbots & How To Build Your Own
Facebook Messenger chatbots are one of the fastest growing and most effective ways to connect
How to Use Short Videos to Turn Prospects Into Customers
According to a Wyzowl survey, 72% of participants prefer to use video to learn about
Google Offers Advice on Ranking Better
In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in
LinkedIn Lets Users Showcase Samples of Work on Their Profiles
A new addition to LinkedIn profiles will allow users to highlight samples of their work
How to Determine a Marketing Budget for Your Brand in 2020
The new year is a time when we naturally pause and reflect on the prior
How I Ranked For 636,363 Keywords Using This Simple Hack
When I started doing SEO on NeilPatel.com I used this advanced formula to rank for
8 Superstar Video Chat & Conferencing Apps for Business
As marketers, we constantly focus on what we’re doing and why we’re doing it. We
What is Local Advertising and How Does it Work?
A couple of years ago, I ran to every grocery store and convenience store in
A Definitive Guide to Mobile SEO
Mobile phones have become an integral part of our everyday life. Whenever you need to
Your Guide to Email Marketing in 2020
Welcome to our 2020 Guide to Email marketing. We created this guide to provide your
Optimizing for voice search: Keyword generation and relevance development
Voice search is the future of online marketing. If your business is not optimized for
The Top 15 Tools for Managing Social Media Accounts
Managing social media takes more than 15 minutes a day. This is true whether you
How Low Can #1 Go? (2020 Edition)
Being #1 on Google isn’t what it used to be. Back in 2013, we analyzed
What’s That Link Worth? 7 Factors in Link Equity and the SEO Value of a Link
A website linked to you. That’s good, right? But how good? Links are a factor
Here’s How to Outrank Your Competitors On Google in 2020
Sick and tired of your competitors stealing all the organic traffic? Well, it’s 2020 which
How to Build a Successful eCommerce Advertising Strategy
Building an effective eCommerce advertising strategy is no simple task. The issue is that despite
8 Techniques to Get More Customer Reviews for Your Local Business
While digital marketing is always evolving, one thing remains constant: The importance of word of
Snapchat vs. TikTok: What Marketers Need to Know
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by
LinkedIn Organic Reach is Dead – What Still Works in 2020
Back in 2018 and for large parts of 2019, LinkedIn was a paradise for anyone
How to Become a LinkedIn Thought Leader in 9 Easy Steps
Did you know that 40% of LinkedIn’s 500 million members visit the platform daily? If
12 Essential Steps to Creating a Robust Digital Strategy in 2020
Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital,
One year inside Trump’s monumental Facebook campaign
As the Democratic candidates for president spent 2019 battling each other in early voting states,
The Moral Dilemma Agencies Face with the Google Partners Change
Before we get started I want to make one thing clear: I would love nothing
A Definitive Setup Guide To Google Shopping Ads
It’s already 2020 and if you are working in the eCommerce industry as a retailer
Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts.
We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh