Village Briefing – Page 18 – Marketing News for Small Business

LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages

LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.

Google My Business Lets Users Create Custom Short URLs

Google is now letting users create customized short URLs for Google My Business listings. Google

4 ways to use videos to dominate the competition

Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and

Free Google AI Image Analysis Tool

A new tool published by Google analyzes your images. The machine learning/artificial intelligence algorithm tells

The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday

We’ve arrived at one of the meatiest SEO topics in our series: technical SEO. In

101 Ways to Get Quality Backlinks To Your Blog

When ever we talk about SEO, we divide it into on site and off site

New Data Shows How Much SEOs are Charging for Services in 2019

A study on digital marketing pricing shows how much SEO consultants and agencies are charging

Writing an About Page for Your Business Doesn’t Have to Be Hard, Read These 4 Tips

Here’s a food for thought: as a modern, fairly tech-savvy small business owner, have you

A case study for delivering performance in a mature Google Ads account

Running a Google Ads campaign can be a case of you’re damned if you do

PPC Conversion Rates: What Are They and Why do They Matter?

There’s a ton of metrics to keep up with in your advertising campaigns; you have

The Ultimate Guide to Pinterest Marketing

When I open up Pinterest, I’m in trouble. That’s because I know I could potentially

Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it

Facebook Advertising: The Complete Guide

In the social media age, if you aren’t advertising on Facebook, you’re falling behind. The

The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization – Whiteboard Friday

We’ve covered strategy, keyword research, and how to satisfy searcher intent — now it’s time

The 13 Best WordPress Live Chat Plugins in 2019

Let’s be honest. No one wants to send a support email only to receive a

Google My Business Profiles Will Display Product Catalogs on Desktop and Mobile

In an update to Google My Business profiles, product catalogs will now appear in desktop

Advanced SEO Techniques: A Mega Guide to Ranking in 2019

There have been a lot of changes in SEO over the past year alone, and

Bing Ads Setup – How to Start Quickly and Easily

Most of us use Google Ads and are quite familiar with it. You may have

Video marketing statistics to know for 2019

Video is a highly effective form of content and its popularity has gone hand-in-hand with

The Website Migration Checklist

Website migration is a complex and challenging process. To help you out, we have created

The Online Advertising Landscape in 2019

Advertising is not always the easiest endeavor. We hear it from our customers every day.

Small Business Guide to Chatbots & Facebook Messenger Marketing

Chatbots are all the business buzz – and for good reason. They give customers of

What’s the Relative Impact of Google My Business vs. Websites on Conversion?

David: Hey, Mike. I’m just back from a terrific LSA annual conference. Not least due

How to Use Schema for Local SEO: A Complete Guide

For the past few years, schema has gained a following among SEO professionals as a

A Beginner’s Guide to Shopping Ads

If you work in ecommerce paid search, then having a working knowledge of Shopping Ads

The One-Hour Guide to SEO: Searcher Satisfaction – Whiteboard Friday

Satisfying your searchers is a big part of what it means to be successful in

How to Create Content That Actually Ranks in Search Results

Content strategy tends to be either overcomplicated or vague. And often both. There’s plenty of

Twitter Marketing in 2019: The Ultimate Guide

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter

Which Is Better: Facebook Ads or Google AdWords (and Why You May Fail with Both)

“Hi Gill. My updated website looks great, thank you. But I have no visitors. I

WordPress for Beginners the Ultimate Guide to Help You

WordPress can be confusing for beginners. I still remember the day that I first started

How To Create A Landing Page: The Ultimate 2019 Guide

So, you’ve done all the hard work, created your wonderful website for your product or

Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

A new survey from Episerver discovered 24 percent of online shoppers always compare what they

4 Best Practices for B2B Video Marketing

Despite the differences in B2B and B2C marketing, there is one key area where they

The Beginner’s Guide to SEO

You’ll get the most out of this guide if your desire to learn SEO is

How to Promote Your Business Locally and Crush the Competition

So, you’re looking to grow your local business by capturing new customers. The question is,

Facebook Chatbot Showdown: ManyChat vs. Chatfuel

Businesses are suddenly very interested in Facebook Messenger bots. And for good reason: Facebook’s chat

Google Tag Manager Button Click Tracking Guide

You can use Google Tag Manager to track button clicks into Google Analytics without needing

Why You Need a Content Manager for Your Company (Some Tough Love from a Former Content Manager)

Let’s cut to the chase. If you want to see results from inbound and content,

Reserve With Google – Which Categories & Services Are Eligible?

Over the past year we have seen the expansion of Google’s Reserve with Google call

10 On-Page SEO Techniques to Rank on the First Page in 2019

When people hear the term ‘SEO optimized article’, they think of it as some kind

Facebook Advertising Cost by Industry 2018

Facebook advertising costs have an average cost per click (CPC) of $1.86, but can be

The Ultimate Guide to Facebook (Ads Ground-Breaking Update) Instant Experiences

If you came here expecting another guide to Instant Articles, you’re in the wrong place.

Twitter Ads Campaigns: A Simple Setup Guide

Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63%

How to Rank Multiple Times in Google — Or: How Voucher White Labels Dominate the Results Pages

This story is a follow-up to “How a Rocket Internet Startup, Daily Mail, and Others

The One-Hour Guide to SEO: Keyword Research – Whiteboard Friday

Before doing any SEO work, it’s important to get a handle on your keyword research.

The Comprehensive Guide to Ace Google Featured Snippets in 2019

While most bloggers, SEOs, and digital marketers continue to optimize their sites with technical SEO,

LinkedIn Ads Campaign: The Low-Down On LinkedIn Ad Formats

Now, we’ve put together a 3-part series that walks you through how to create your

41 Places to Find Free Images Online That You Will Actually Want to Use

Are you tired of the same stock photos? Fortunately, free photo websites have been popping

Don’t Invest in Content Unless You Can Be #1 – Here’s Why

This ain’t 2005. This ain’t “everyone should be blogging.” This ain’t “but blogging is free!”

How to Set Up a YouTube Ads Campaign

Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising

How You Can See Google Search Results for Different Locations

What you and I are likely to see in Google differs a lot even if

Landing in the Inbox vs. Falling in Gmail’s Promotions Tab

It’s time to rethink the way you view the Gmail Promotions tab. When Gmail first

The 2019 Analysis of SEO for Local Marketing

I wanted to jump into local niches and see what’s working for locality-specific terms such

Video advertising’s bright future and what you should be doing now

Video is a hotter topic than ever in marketing, with users consuming more and options

Ahrefs Announces Plan for New Search Engine

Ahrefs CEO Dmitry Gerasimenko announced a plan to create a search engine that supports content

Should You Buy Backlinks In 2019? (A must-read if you really care)

Should you buy backlinks in 2019 for search engine rankings ? I mean yeah you

The Complete Guide to CPC Advertising (on Google, Facebook, and Instagram)

Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with

How To Optimize Your WordPress Website For Voice Search?

A rare bird who is tyro in using a smart phone will find difficult to

I Used To Be A Google Adwords AI & Machine Learning Optimisation Sceptic But… Finally Im Convinced

I used to be a vocal sceptic of all the AI & Machine Learning settings

How to Rank in Cities Where you Don’t Have an Address

As a local business or service area business it is very common to want to

Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons

The Facebook Ads platform has many bells and whistles that can get even the seasoned

AI Technology is Getting within Reach for Small Restaurants

Artificial intelligence is slowly penetrating the restaurant industry. McDonald’s, Domino’s, and Starbucks are showcasing innovations

The Ultimate Guide to Successful Website Migrations

We all have to deal with website migrations sooner or later. In this article we’ll

Expert Local Business Link Building Survey 2019

It’s clear, local link building is a vital factor when trying to achieve success in

5 Ways PPC Will Change in 2019 and How You Can Prepare for It

Amazon, Bing and Google Ads (formerly AdWords) all implemented notable changes to their offerings in

13 Awesome Professional Networking Alternatives to LinkedIn

LinkedIn is a huge professional networking site. In fact, it is the world’s largest professional

How to Get Your Videos to Rank for Local Search Phrases

The power of video is stronger than ever, so now is the time to start

7 Best Rich Snippets Plugins For WordPress: Schema Markup Made Easy

Ever wondered how websites get those special rich snippets results in Google’s search results? You

The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it

What Is A Marketing Plan and How to Make One (20+ Marketing Plan Templates)

Without marketing, most businesses would fail. But many small businesses don’t take the time to

How to Set Up Google Analytics in 5 Simple Steps

Knowing how to set up Google Analytics is the first step to understanding: Who your

Google Ads Quality Score: How To Raise It & Lower Your Costs

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that

Facebook Automated Ads Everything you Need to Know

Those who tried Facebook Automated Ad raise your hand, please. Those who “Nah, I don’t

Content Marketing 101: All You Need To Know To Grow Your Business

It was a paperback book that someone I trusted and respected had recommended. Its title

The Ultimate Guide to Backlink Types

There is a million recipes for optimizing sites for better rankings. I’m pretty sure link

How to Submit Websites & Pages to Search Engines: A Simple Guide

Knowing how to submit websites and individual pages to search engines is an essential skill

A Complete Mailchimp Tutorial: How to use Mailchimp for Email Marketing (Advanced) using the Free Version

If you’re using Mailchimp, I’m sure you are facing a few problems that annoys you

Google: Include Supporting Written Content When Publishing Videos on a Web Page

Google’s John Mueller advises site owners to provide supporting content when publishing a web page