The Ultimate Guide to Using Twitter for Business in 2019
Twitter is an undeniably powerful platform to increase your business’s online reach. The average Twitter
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5 AdWords Cheats for Profitable Keyword Optimization
Ask any marketer about the importance of keyword optimization in Google Ads (formerly AdWords) and
The Ultimate Guide to Creating a LinkedIn Ads Campaign
It might not have the reach of Facebook, the visual appeal of Instagram or the
The Genesis Story: Why It’s a Key Part of an Effective Marketing Strategy
Never underestimate the power of a good story. Storytelling is a key part of human
10 Reasons Why You Need to Add Podcasts to Your Content Repertoire
Some time ago, I stopped listening to the same, tired Spotify playlist every morning and
Bing PPC Ads: How They Work (and Compare to Google Ads)
If Googling has ever let you down, you may have come across another search engine
Voice Search: How Voice Technology is Revolutionising Modern Marketing
Apple and Google may have started voice search using Siri and Google Assistant, but Amazon’s
How to Reach Local Customers Using Facebook Video Ads
In my experience working with hundreds of local business owners, the number-one mistake they make
How to Rank Higher on Google (6 Easy Steps)
Nothing is more frustrating than seeing your website rank on the umpteenth page of Google,
How Much Does It Cost to Advertise on YouTube?
1.9 billion. That’s how many individually logged-in users there were on YouTube this year. And
LinkedIn Ads Campaign | The Low-Down On LinkedIn Ad Formats
Now, we’ve put together a 3-part series that walks you through how to create your
The Complete Beginner’s Guide to Quora Promoted Answers
Back in October 2018, Quora Ads announced three new betas were going to be added
Local Scroll Pack Spotted on Retail, Restaurants & Professional Service Searches
The Local Scroll Pack, first spotted last week, has now shown up in a greater
WordPress vs Wix: Which website builder is the best in 2019?
WordPress vs Wix may just be the first decision you encounter when starting a blog.
PayPal is Rolling Out its Ecommerce Solution to All Businesses
Google has updated its rich results testing tool with the ability to run separate tests
Beginners Guide to Instagram: Everything you need to know!
Instagram can look like a simple platform, where you just post pictures and wait for
Amazon Pay Per Click: Assessing Costs And Benefits
For a vast majority of Amazon FBA sellers, the cost of pay per click (PPC)
Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions
Google Ads conversion tracking is limited in multiple areas. If you aren’t using outside, third-party
24 Dos & Don’ts for Businesses, Leaders, & Marketers Who Want to Start a Podcast
Podcasting has been around for quite some time, but it has experienced tremendous growth in
60% of Customers Prefer to Call Small Businesses on the Phone
The relationship consumers have with local small business owners is much more personal. And this
Uncover How You Stack Up in The Local Search Landscape
With local search as competitive as it is, it’s no longer a question of whether
How to Get LinkedIn Leads Without Advertising
Do you need to generate more leads and prospects? Wondering how to identify and nurture
Why Smart Audio Is Important For Brands Right Now
Smart audio is not something to focus on just because it was the big deal
The Ultimate Guide to Google Analytics in 2019
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone.
How Much Does Facebook Advertising Cost in 2019?
Any scrappy entrepreneur can use Facebook ads to land customers and scale their business. In
More Sales From The Same Traffic: A Beginners Guide To Conversion Rate Optimization
If you were to ask 100 marketers how to increase sales on a website, chances
Google Shopping Campaigns: 3 Examples You Can Copy Now
If you’re an online retailer looking to enhance your reach, a simple Google Ads campaign
YouTube Ads: How to Set Up, Run, and Monitor Campaigns
YouTube is the second-most-visited site in the world. And YouTube mobile ads are 84% more
I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why
Let me introduce myself. I’m your target market. I’m actively looking for what you offer.
12 Ways to Get on the First Page of Google (With Templates & Examples)
How many times have you heard someone say: “Just Google it.” People make more than
You’re Doomed Without Links [2019 Case Study]
SEO is always changing. If you worked in SEO ten years ago, went away and
10 of the Best Marketing Techniques for 2019
When content marketing was gaining steam, there were really only a few techniques you could
Social Media Marketing Is Not Enough. Here’s 4 Other Things You Must Do
I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking
Creating Your First LinkedIn Ads Campaign – Part 3: LinkedIn Ads Vs Facebook Ads
When looking at LinkedIn and Facebook, it’s obvious that these cater to different audiences. Here’s
More Sales From The Same Traffic: A Beginners Guide To Conversion Rate Optimization
If you were to ask 100 marketers how to increase sales on a website, chances
Learn how to get better returns from Microsoft Ads
Microsoft Ads have always played second fiddle to Google AdWords, and the reason is seemingly
WordPress SEO: the definitive guide
WordPress is one of the best content management systems when it comes to SEO. But
Facebook Messenger Ads and Chatbots: Do They Really Work? (a $1,000 Experiment)
Up until recently, there have been three key pillars of digital marketing used to amplify
10 Ways to Integrate and Embed YouTube Videos in WordPress
Making a YouTube video is half the battle. After the tireless production process, it’s time
Best Email Marketing Services & Tools For Small Business
Do you think that email marketing services/tools/software is a priority for your business in 2019?
UTM Parameters: What They Are, Why You Need Them, and How to Use Them
Have you ever looked at your website analytics and wondered how visitors landed on one
If you’re not remarketing keywords, you’re missing out
As a small or medium sized business owner, you have been rocking it at PPC
You Can’t Do That on Facebook: A Complete Guide for Marketers
Marketing on Facebook isn’t a free-for-all. It’s not a guaranteed win, either. (Organic reach on
Call Tracking & Reporting: The 7 Most Important Metrics to Track
Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to
I Want To Rank Beyond My Location: A Guide to How This Works
Staff at your agency get asked this question just about every day, and it’s a
Video ad spend soaring in 2019, favoring original content, programmatic buys
Digital video ad spend continues to climb, with U.S. investment in video ads expected to
How to Create a Profitable Amazon Marketing Strategy for 2019
In today’s e-commerce universe, Amazon is a behemoth.We all know it, and we all use
The 7 Best WordPress Email Plugins in 2019
If your business has a blog, sending out an email newsletter is essential. Not only
Expert Local Business Link Building Survey
It’s clear, local link building is a vital factor when trying to achieve success in
A Small Business Guide to Google My Business
Google My Business is a relatively new marketing tool that gives business owners more control
Chatbot Funnels: How To Generate $250K With $0 Ad Spend
It’s tough to create a profitable chatbot funnel. We’ll be the first to say it.
How to Prepare for the Boom of Instagram Local Business Profile Pages
In early March, Matt Southern was one of the first to be in the “know”
3 content marketing videos every brand should create
Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling
Bing Ads rebrands as Microsoft Advertising
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising.
How to Advertise on Google in 2019 (and Get Results)
If you’re new to the digital marketing world, welcome. Also, what took you so long
Google Maps Marketing Strategy: The Ultimate Cheat Sheet
A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in
How to Find Your True Local Competitors
Who are your clients’ true competitors? It’s a question that’s become harder to answer. What
54% of Users Have Bought a Product Right After Seeing it on Instagram
A Facebook-commissioned study of 21,000 regular Instagram users reveals how they interact with brands and
The One-Hour Guide to SEO: Link Building – Whiteboard Friday
The final episode in our six-part One-Hour Guide to SEO series deals with a topic
How to Set Up and Use Bing Ads: An Easy 4-Step Guide
You probably know the importance of advertising on platforms like Google, Facebook, and YouTube. But
How to Build a Powerful Twitter Marketing Strategy: A Marketer’s Guide
Twitter is one of the most formidable social media platforms. Yet, many marketers are struggling
How to Make $1,000/Month Selling on Amazon
When you think about making an online purchase, your brain might be hardwired now to
Mobile Landing Page Examples That Seriously Set the Bar
We’ve all had frustrating experiences browsing the web on our phones: load times that seem
LinkedIn Ads Best Practices | How to Set Up Your First Campaign
In this second installment of our LinkedIn series, we walk you through how to set
How To Drive Traffic To Your Small Business Website For Free
It’s a question every website owner has, “How do I drive traffic to my website?”
Yoast SEO Becomes First WordPress Plugin to Offer Defragmented Schema Markup
Google’s indexing bug was resolved last week, but Search Console is still recovering. Site owners
Facebook Campaign Budget Optimization The Ultimate Guide
If you use Facebook for your digital marketing and advertising, you know that campaign budget
Ranking #1 on Google Is Overrated (Ahrefs’ Study of 100k Keywords)
Everybody wants to rank number one, but is this really the right goal to pursue?
LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages
LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.
Google My Business Lets Users Create Custom Short URLs
Google is now letting users create customized short URLs for Google My Business listings. Google
4 ways to use videos to dominate the competition
Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and
Free Google AI Image Analysis Tool
A new tool published by Google analyzes your images. The machine learning/artificial intelligence algorithm tells
The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday
We’ve arrived at one of the meatiest SEO topics in our series: technical SEO. In
101 Ways to Get Quality Backlinks To Your Blog
When ever we talk about SEO, we divide it into on site and off site
New Data Shows How Much SEOs are Charging for Services in 2019
A study on digital marketing pricing shows how much SEO consultants and agencies are charging
Writing an About Page for Your Business Doesn’t Have to Be Hard, Read These 4 Tips
Here’s a food for thought: as a modern, fairly tech-savvy small business owner, have you
A case study for delivering performance in a mature Google Ads account
Running a Google Ads campaign can be a case of you’re damned if you do
PPC Conversion Rates: What Are They and Why do They Matter?
There’s a ton of metrics to keep up with in your advertising campaigns; you have
The Ultimate Guide to Pinterest Marketing
When I open up Pinterest, I’m in trouble. That’s because I know I could potentially
Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI
Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it