The Power of “Is”: A Featured Snippet Case Study
I’m not a literary scholar, but I believe it was Hamlet that said “to have
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Is Article Spinning Legal?
If you’re a writer, a content provider, or a reader of online material, then this
What is Google My Business? And How To Use It
Google is literally everywhere nowadays, isn’t it? We use Google to find other websites, answer
Developing Loyal Fans: The Future of Marketing
Do you want loyal fans for your business? Want to know how to build a
Facebook Geotargeting: Why and How You Should You Use It
Are you looking to show your ads to a specific group of people? Do those
How to Use Ubersuggest to Increase Your Organic Traffic
Ubersuggest is one of the fastest growing SEO tools in the market today. Purchased by
How to Pixel Your Facebook Group Members & Why You Should
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How to Advertise on LinkedIn: A Beginner’s Guide
Rumor has it that LinkedIn may be the up and coming advertising player this year.
How to Rank Videos on Google (With Your Own Site)
There are a lot of great guides on “how to rank videos on Google” –
How to grow your e-commerce business in 2020
E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce
12 Press Release Distribution Sites
Promotion is an integral part of any business marketing enterprise. Simply put, marketing has two
How Do You Effectively Optimize Your Website in a Tiny Niche?
If there is a sustainable business model for a product or service, there is a
The (Game Changing) Digital Marketing Trends of 2020
I’m a strong believer that one day shouldn’t make a difference to your effort, attitude
Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
An influencer marketing agency reveals how much brands are currently paying for sponsored content on
Facebook Ad Creation: the 5 Steps For a High Performing Ad
If you’ve ever waited in line at the grocery store and seen the people in
Best Email Marketing Automation Tools: Sendinblue vs Drip vs ConvertKit vs Mailchimp vs Mailjet vs Infusionsoft
Email marketing automation is a cool concept, and one of those things that can give
8 Ways to Increase Engagement on Your Facebook Business Page
Facebook is planning to roll out a redesign of its desktop website to all users
The Top Instagram Strategies & Tools You Need to Be Using in 2020
Whenever we move into a new year, it’s good to take stock of all your
How To Get Guaranteed Traffic By Reverse Engineering Successful Content
Thousands of bloggers across the world are guilty of making the same deadly mistake. …
8 Free Tools to Build Your Online Marketing Stack
There are thousands of tools that you can utilise to optimise your digital marketing efforts.
TikTok Marketing for Beginners: 4 Ways to Get Brand Exposure
TikTok is an emerging social media platform that focuses on short-form video content. Rapidly gaining
No Cost But Super Effective Marketing Strategies To Grow Online Business
No business can ever be successful without a proper plan in place. Before you start
10 Reasons Why WordPress Is the Best CMS for SEO
Since its release in 2003, WordPress has never stopped growing. In fact, it now powers
30 Email Marketing Campaign Examples Generating Billions in Revenue
If Charlie (of the Chocolate Factory) used email marketing, he’d have reached the factory much
Live chat for customer support – 6 dos and don’ts
Excellent customer service has two critical elements. The first is solving the customer query as
The Next Frontier of Local Search: Introducing the “Query Carousel”
Almost a year ago, Dave DiGregorio noticed that Google was testing a Post Mentions feature
11 Reasons Why You Should Use a Docuseries in Your Content Strategy
Netflix, Hulu, Amazon Prime docuseries got you hooked? Some call it the Netflix effect. Those
A Beginners Guide to Marketing Your Products on Amazon
The more you work with Amazon the more you realize that Amazon is its own
How to Use LinkedIn Video to Acquire More Customers
Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81%
Soapbox: Here’s why B2B should get better at episodic storytelling
Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success,
What Does the Featured Snippets Shakeup Mean for Local SEO?
Put simply, this update to SERPs means that if your site’s page is currently occupying
17 Amazing Examples of Instagram and Facebook Stories That Convert
Instagram and Facebook Stories have become an integral part of both platforms, and if you’re
Don’t Obsess Over Search Rankings; Do This Instead
Too often, SEO is an afterthought – a technique for complementing or enhancing content creation
Google My Business: How To Get the Best for Your Business in 2020 and Beyond
Google My Business results have become a big part of the online presence of brick
Machine Learning Spam in Google
Spammers are taking advantage of Google Rich Results algorithms in order to place content at
LinkedIn Brings 3 New Features to LinkedIn Pages
LinkedIn is rolling out enhanced targeting tools to help advertisers reach more of the right
Twitter Marketing In 2020: All You Need to Know To Achieve Success
Even though their numbers still remain below Facebook, YouTube, and Instagram in popularity and usage,
The Practical Guide to Finding Anyone’s Email Address
In link building, few things are more frustrating than finding the perfect link opportunity but
Successful Instagram Stories for businesses: follow the best examples and practices
August 2016. The world held its breath for a moment when Instagram introduced a new-old
YouTube’s Organic Visibility Tops Wikipedia in Google SERPs
When Searchmetrics presented Slide #14 in their “2019 SEO Year-End Review” presentation, you could have
8 Examples of Influencer Marketing on TikTok
Since TikTok launched in 2017, marketers have been trying to wrap their minds around the
Social Media for Small Business in 2020: Everything You Need to Know
Did you know that 32% of small businesses report social media as being their most
The Complete Guide to Online Video Advertising
We’ve all heard it before: Video is king! But how can you make it king
2020 Local SEO Success: How to Feed, Fight, and Flip Google
If you own or market a business location that makes a real-world community more serviceable,
Waze Local Paid Marketing Primer: Here’s What You Need to Know
You may not have heard about Waze Local before, but if you have any interest
How to Make Your Own Instagram AR Filters: A Step-by-Step Guide
If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is
Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
Peng Kuan Chin pulled out his phone, eager to show the future of online manipulation.
The Ultimate Guide to LinkedIn Company Pages
In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers
Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report
It was a “record holiday season for Amazon Devices and Alexa,” Amazon’s post-holiday press release
Social media 2020: The top features, formats and trends to get familiar with this year
Last year saw continued growth and innovation in social media opportunities for brands with new
Do You Really Want a 100% Google Ads Optimization Score?
Figuring out why the performance of a PPC account has changed can be one of
Marketing’s Top Tools: Guilt, Shame & Fear
When we think of marketing tools, we tend to think of those we use to
Storytelling and brain science in sales & marketing videos
When you think about how you’re communicating in your video content, have you ever considered
Google’s Hogging Half Your Traffic: How to Get It Back
Here’s what we’re missing out on in the 50% of searches that end with zero
A Detailed Examination of All the Factors That Influence the Value of Your Links
If you imagine the Internet as a giant, super busy metropolis then you should probably
What might 2020 bring for content marketing?
Content marketing has seen a lot of changes in the last decade. In particular, social
7 things to try on social media in 2020
It’s time to decide on your new year’s resolution. What do you have planned for
23 expert predictions: Here’s what successful marketers will do in 2020
Look at 2020 as the year to go through your website and figure out if
How verticalization and zero-click will impact local search in 2020
In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that
Amazon SEO – 2020 Guide to Ranking High in Amazon Search
Research says that 89% of consumers are more likely to buy products from Amazon than
The Future of Local Search: 20+ Predictions for 2020
With the decade having drawn to a close, here at BrightLocal we’re preparing to don
Why Technical SEO & On-Site SEO Are Rarely Enough
Thinking up unique blog post ideas can seem like a struggle, especially when it feels
How to Optimize Your Online Marketing Plan: A 4-Step Process
Want to be sure your next marketing plan is optimized for the future? Looking for
The Most Effective B2B Video Types for Every Stage of the Funnel
Astute marketers know that the current video marketing landscape is fragmenting. Where you used to
Website Design Checklist – 16 Steps to an Awesome WordPress Website
Before you read any further, I need you to understand a few things about website
The Ultimate Google Ads Retargeting Guide
A study conducted by Nielsen showed that the majority of consumers need an average of
Creating Stories That Stick: How Marketers Can Win With Story
Want to craft better stories in your marketing? Wondering what makes a good story? To
What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples
Social media advertising is an offshoot of digital marketing where paid ad campaigns are run
Google Lets Businesses Add a Custom List of Services to GMB Listings
An update to Google My Business will allow service-based businesses to specify the types of
5 Effective Marketing Video Tips for Your Small Business
You’re almost there. You have your blog up and running and you’re publishing content consistently.
10 Places to Promote Your Business and Expand Your Reach For Free
If you want to expand your reach, increase your engagement, and boost your revenue, then
Image vs. Video vs. Carousel: Which is the Best Facebook Ad Format? (a $1,000 Experiment)
At AdEspresso we often get asked: which is the best Facebook Ad Format? Which one
Google Ad Manager: Everything You Need To Know
As a brand or publisher, you want to get the most bang for your buck
Influencer ads more ’emotionally intense’ and memorable than TV claims neuroscience study
The results of “the world’s first” neuroscience study on influencer marketing has ruled heavily in
What generates more ecommerce leads? A popup or live chat
How can I increase the visibility of my products for website visitors? What should I
Beyond the Editorial Calendar: New Rules of Content Strategy for 2020
We’re all familiar with the traditional linear funnel. At its most basic level, there are
Video SEO – How to Optimize Video for Better Ranking on Google Search
You have gone through lots to material suggesting how to rank your website, decoding how
Your Website Won’t Rank in 2020 – The New Search Engine Reality
The proliferation of digital information has created a new buying environment. Most buyers do their
Neuroscience and Marketing: How People Make Decisions : Social Media Examiner
Have you ever wondered why some marketing campaigns connect with people while others flop? Want
The Local Algorithm: Relevance, Proximity, and Prominence
How does Google decide what goes into the local pack? It doesn’t have to be