
Your customers aren’t interested in your COVID messaging anymore, what now?
Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue
Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue
As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely
Just a few days ago, many Long Beach businesses rejoiced: After over two months of
As protests over the death of George Floyd erupt across the nation, small businesses that
Many businesses and nonprofit organizations have been shut down or operating at limited capacity for
Sean Wotherspoon spent Saturday night in his Los Angeles home, watching live as his businesses
COVID-19 has changed the way workplaces operate perhaps forever, which makes reopening for many businesses
Brands are moving quickly to adjust their marketing in response to the pandemic, and Ace
The coronavirus shutdowns have decimated small and midsized businesses (SMB). One-third of SMBs in the
Small business owners have tapped into personal savings accounts to keep their businesses afloat during
The spread of COVID-19 has changed the daily lives and habits of millions of people
The COVID-19 pandemic has put much of the world on pause. However, as a brand,
Businesses all over the globe are struggling with new challenges as a direct result of
The House overwhelmingly passed a bill Thursday that would make it easier for small businesses
With many states allowing businesses to reopen while COVID-19 concerns continue, companies are implementing various
Whenever I give a webinar, I always explain there are two types of marketing a
Empathy is powerful. The ability to put yourself in another’s shoes to better understand their
Whether by necessity or ingenuity, minority-owned small businesses may be giving us an early sign
There’s very little new content in the world right now that doesn’t reference the ongoing
JCPenney, Neiman Marcus, and other household names have recently filed headline-grabbing Chapter 11 bankruptcy cases.
According to a federal survey, 44% of small business owners borrowed money to meet expenses.
Brandify’s Local Search Consumer Survey, conducted in late 2019, indicated that consumers turn to Google
In 2020, the era of digital transformation is in full swing. At this point, video,
Running a business requires a whole lot of ingenuity and perseverance. It’s those same qualities
Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses
June seems like an excellent month to finally face the reality that 80% of our
In light of COVID-19, public speakers need to adapt to the global context. Offline events
While consumers are settling into their new routines of life at home, consumption habits are
In much of the US, small businesses have been given the green light to reopen
I make myself some coffee, slice up a piece of fruit, and head out to
It’s June 2020. Dear Earth, Are you still enjoying your nap? For those of you
As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet,
Just 12% of black and Latino business owners who applied for PPP (Paycheck Protection Program)
The coronavirus pandemic is putting America’s small businesses to the test of a lifetime. Millions
During the COVID-19 pandemic, many businesses are using digital technology and marketing to survive these
Social media influencers use perfectly styled images to generate sales for brands in almost every
One of the great threats to the post-pandemic economy is becoming clear: Vast numbers of
At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I
Daniel Lubetzky, founder and CEO of Kind, started his healthy snack company in 2004 and
A new report from Google highlights 5 key trends that demonstrate how consumer behavior is
For B2B marketers who depend at least partially on leads from conferences and trade shows,
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns.
People split into two big categories during the crisis: Those who stay at home. Essential
We’ve all been experiencing recent lifestyle changes in 2020 — both personally and professionally. For
In our 2020 State of Marketing report, video beat out common tactics like blogging and
Many companies are shifting business models, entering new markets, and trying to find ways to
Facebook is making a major new push into e-commerce. The company today announced the launch
Of small and medium-sized businesses that have been forced to shut down during the coronavirus
There is probably not a single person whose life has not been already impacted directly
Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for
Everywhere you look, it seems that life in the time of COVID-19 has moved rapidly
Social media is always shifting and changing, so if you are still running on the
Remember those long bygone days, when buy-online-pick-up-in-store orders accounted for maybe 3% of your business?
Yesterday the Small Business Administration released an updated FAQ fact sheet on the Payroll Protection
Business owners who borrowed less than $2 million from the Paycheck Protection Program can breathe
LinkedIn Pages are being updated with the ability to create virtual events, in response to
When the Book Dispensary in Columbia, S.C. reopened its doors on April 21 after being
Stephanie Baiocchi works as IMPACT’s director of events and community — a role that asks
In a crisis, our brains do one of three things: fight, flight or freeze. This
The coronavirus pandemic has transformed brick-and-mortar business, possibly forever. Peter Paine, former eBay and Walmart
I’ve worked from a home office since 2002. Forced into it — and initially opposed
Zoom video calls have huge popularity these days due to social distancing. It is one
The carnage was even higher in the restaurant industry, where 3 percent of restaurateurs have
The news has been filled recently with images of angry protesters agitating for the “reopening”
Wondering if you should make changes to your Facebook ads strategy? Looking for tips to
It’s clear that, depending on industry vertical, COVID-19 is having a different impact on ad
The reports are in and video is winning for small and medium-sized businesses business, especially
The first time Rosemary Ugboajah applied for a small-business relief loan, it didn’t go well.
As the coronavirus shutdowns continue to strain companies across the U.S., many small businesses are
If you were one of the lucky businesses to receive a Paycheck Protection Program (PPP)
I recently returned from hospital in Singapore where I was a suspected coronavirus case. After
Here we are at the beginning of May. Many businesses still can’t resock inventory, but
Whether you’re speaking to an audience of 10 or 10,000, there’s something about standing before
One of the biggest ways the federal government has attempted to aid small businesses during
Danny Justman, manager of the Pawnmart pawnshop in Norwalk, California, was thrilled to see “$99,000
There’s no question that COVID-19 has propelled us into unforeseen circumstances. While the world stays
The IRS just did something that stunned me. It pulled the rug out from under
Small business owners across the U.S. are in an impossible situation: They fear that their
GAINESVILLE, Fla. (AP) — The Trump administration shelved a document created by the nation’s top
The $670 billion Paycheck Protection Program has been a lifeline for many U.S. small businesses