New Data Reveals How Much Brands Are Paying Influencers
Sponsored content from social media influencers is getting more expensive, with video content commanding the
Menu
Instagram Stories: The Complete Guide
Back in 2016, Instagram introduced Stories — a SnapChat-like feature that gives users a new
5 Ways LinkedIn Advertising Is Different from Other Social Platforms
LinkedIn advertising is not just a fad. It’s rapidly gaining ground as a critical element
How to Get Started With Facebook Business Manager
Facebook Business Manager is a powerful tool that allows you to group, manage, assign permissions
The Ultimate Guide to Video Marketing
Brands need a video marketing strategy — this idea isn’t new. What has changed is
We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
We analyzed 912 million blog posts to better understand the world of content marketing right
How to Get a Customer to Edit Their Negative Review
Your brand inhabits a challenging world in which its consumers’ words make up the bulk
New research shows strong link between Google My Business photo quantity and search performance
In the age of Instagram, TripAdvisor and Yelp, I don’t think I can overstate the
How to find expired domains and what to do with them
Many people wonder how to find expired domains and what to do with them. Getting
Website Builders, Speed and Google Rank
Welcome to Part Two of the 2019 Small Business Website Teardown Report from Fresh Chalk.
Why White Hat SEO is No Longer a Thing
Some in the SEO industry promote themselves as white hat. It means they are ethical.
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon
Topic clusters have been a popular trend in blogging and SEO for a few years
How to Make the Most of Instagram Video with Posts, Stories, and IGTV
Since its launch in 2010, Instagram has evolved from an online photo-sharing app into a
Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired
Every B2B company is investing in content marketing right now. Why? Because they all want
How to Plan Your Marketing on a Limited Budget
You finished working on your product, or towards finishing, and you start thinking about who
The Complete Guide to Google My Business
Companies that are just getting started with local SEO would be hard-pressed to find something
10 Ways to Get Multiple Organic Page 1 Google Rankings
You can’t buy your way to the top of the SERPs with shady link campaigns
How To Use Video Content in Your Email Marketing Campaigns
Email Marketing is a very effective way to attract prospects and engage customers. Email Marketing
Digital ad spend: Paid search continues to dominate in 2019
Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019.
150k Small Business Website Teardown 2019: SEO
Welcome to the 2019 Small Business Website Teardown Report from Fresh Chalk. I will show
What is Black Hat SEO? What are the Black Hat SEO Techniques you should Avoid
Black Hat SEO techniques are usually aggressive techniques which manipulate Google into thinking that your
How To Find Competitors’ Facebook Ads, LinkedIn Ads, and Twitter Ads
Have you ever seen a Facebook Ad from a competitor, or a brilliant campaign from
11 Best Practices for Facebook Cover Photos & Videos [+ Templates]
When people arrive at your Facebook Page, where do you think they first look? I’ll
Are you on the wrong platform? Paid search vs. paid social
When it comes to online marketing, pay-per-click advertising is one of the most powerful tools
Google is Delivering Less Organic Search Traffic Than Last Year
Does a writer really need a software to tell them how to write in order
Amazon Advertising: The Complete Guide
Amazon has massively altered the way that we shop and Amazon advertising has become a
Make influencer marketing as cost-effective as possible [Infographic]
You’ve got your small business chugging along nicely, but you want more. You’ve decided that
Facebook gives small businesses new advertising and engagement tools
Facebook is rolling out a series of new tools aimed at small and mid-sized businesses
5% of Google My Business Listing Views Result in a Customer Action
A new study of 45,000 local businesses reveals how customers are finding and interacting with
Your Simple Guide to Twitter #Hashtags
There’s no doubt Twitter has changed the world we live in. From its launch in
How to Get Your Videos Discovered on YouTube
Is YouTube video part of your marketing plan? Want more people to find and watch
How To Improve Consistent Content Results: Steal These 5 Late Night TV Tricks
Does your appointment content have a cherished place in your audience’s weekly information diet? So
How to Create an Instagram Content Plan for Your Business
Do you want to improve your organic Instagram content? Looking for an Instagram content marketing
How Do You Get Traffic Without Budget?
As we enter into the new year, most of us are likely setting up new
LinkedIn Users Can Now List the Services They Offer on Their Profile
LinkedIn is adding a new feature to user profiles allowing people to list the professional
How to Sell on Walmart: Best practices to Become a Successful Seller
Walmart is one of the biggest retail chains in the USA that now operates in
The ABCs of Video Content: How to Build a Video Marketing Strategy
Take a moment to think about how you’ve used the internet today. Which posts made
The Best (and Worst) Times to Post on the World’s Biggest Social Media Platforms 2019
Social media marketing is a must for all modern age businesses, marketers, entrepreneurs and personal
How to Write the Best YouTube Descriptions: Tips and Examples
Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer
Pinterest unveils new video capabilities for brands
Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have
The Future of Podcasting: Where Is It Going Next?
It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened
How to make video ads work for your local business
Video advertising has become an increasingly important part of online marketing in recent years. There’s
How to use a social listening tool for influencer marketing
Unless you’ve been living under a rock the last several years, you know that influencer
How to Sell More Products on Instagram: 4 Tips That Work
To have success selling on Instagram, you first need to build a following of people
A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you
YouTube Ads: Everything You Need to Know
While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and
E-A-T and SEO: How to Create Content That Google Wants
Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T” floating
How to Choose the Best Website Builder in 2019 (Compared)
Website builders are a perfect solution for individuals and small businesses to start a website
The 30-Day Strategy to Build an Audience (Without Spending a Dime!)
If you look at people with 10K, 500K or even 1M followers on their blog
How To Leverage The Rise of “Near Me” Searches
Nowadays, voice-enabled devices such as Amazon Alexa and Google Home are becoming increasingly commonplace. Additionally,
All the Facebook Ad Targeting Options You Should Know
Facebook targeting tools and resources are so effective that they’ve earned the platform billions in
How powerful is visual content in a marketing strategy?
If we talk about marketing in the earlier days, SEO was all about getting higher
The Death of Google Search Traffic and What It Means for Marketers
It was an early Saturday morning and I was catching up on some print reading.
Everything We Know About Instagram Local Business Profiles [Up-to-Date Guide]
Undoubtedly, your online local presence can have a big impact on your company’s bottom line
10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday
In SEO, speed is a competitive advantage. When you publish new content, you want users
Find Free Images for Your Website: Free and Freemium Stock Photos
Placing photos or diagrams in website content makes it more attractive. Time and again, studies
What is display advertising? A beginner’s guide
While organic efforts take the large part of the inbound marketing cake, display ads are
Everything You Need to Know About LinkedIn Videos
Since launching sponsored video ads in 2018, LinkedIn has continued to develop their video offerings,
How To Start A Video Podcast [Film School For Marketers Podcast, Ep. 13]
On this episode of Film School for Marketers, Zach and I pass along what we’ve
Time spent with mobile now exceeds TV
Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which
7 SEO Tips That’ll Rank Your Posts on Google’s First Page
With the mobile-first index, Google wants its users to have the best experience on websites
How to start a YouTube Channel on a Budget
Looking at full-time professional YouTubers, there may seem like there is no way to start
Your (Online) Competitors May Not Be Who You Think They Are
One of the most common realities we see in the enterprise-size companies we work with
Just 6% of Small Businesses Focus on Keeping Customers
The goal of a commercial business is to increase sales, and retaining current customers is
All Links are Not Created Equal: 20 New Graphics on Google’s Valuation of Links
Twenty-two years ago, the founders of Google invented PageRank, and forever changed the web. A
Report: Mobile to become the preferred platform for video ads by end of 2019
Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and
80% of Voice Search Answers Are From Top 3 Organic Results [STUDY]
A recent study on voice search indicates that content is more likely to be returned
27 Instagram Tools Marketers Should Know About in 2019
There are lots of Instagram tools that can help you with your Instagram strategy, but
The little-known Amazon advertising strategy that’s changing the industry
Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion
The Ultimate Guide to Product Marketing in 2019
During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus
12 Video Marketing Stats That’ll Make You Invest In Video Today (Infographic)
Video has become the most useful form of media, as it can engage customers at
Why Keyword-Driven Content Won’t Rank Your Startup (& What to Write Instead)
The rising popularity of video content is causing marketers across the board to flock to
YouTube Advertising: The Complete Guide
For those of us in the video marketing game, 2005 was a landmark year. That,
A Beginner’s Guide to Facebook Ad Placements
With over 2.27B monthly users, Facebook is currently the most popular social network out there.
2100+ Guest Posting Sites Where You Can Publish Your Content
Getting higher rankings on Google is a priority for most webmasters. One of the main
How to Optimize Your Paid Search Keyword List in 3 Steps
While PPC automation is all the rage, one of the best ways to improve account
The Complete Guide to Building a Successful YouTube Channel
There are opportunities everywhere for content marketers. Different channels, different types of content, and different
How to Grow Your Business Through a Facebook Group
If you have used Facebook lately in the hopes of growing your business, you have
How to Use Google My Business to Get More Customers
Google My Business is an easy and cost-effective way to make your business more discoverable
The Ultimate and Complete WooCommerce Guide
The ultimate and complete WooCommerce guide means, EVERYTHING you need to know about WooCommerce. If