
The Power of “Is”: A Featured Snippet Case Study
I’m not a literary scholar, but I believe it was Hamlet that said “to have
I’m not a literary scholar, but I believe it was Hamlet that said “to have
If you’re a writer, a content provider, or a reader of online material, then this
Google is literally everywhere nowadays, isn’t it? We use Google to find other websites, answer
Do you want loyal fans for your business? Want to know how to build a
Are you looking to show your ads to a specific group of people? Do those
Ubersuggest is one of the fastest growing SEO tools in the market today. Purchased by
We know Facebook Pages and organic reach are not what they were a few years
Rumor has it that LinkedIn may be the up and coming advertising player this year.
There are a lot of great guides on “how to rank videos on Google” –
E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce
Promotion is an integral part of any business marketing enterprise. Simply put, marketing has two
If there is a sustainable business model for a product or service, there is a
I’m a strong believer that one day shouldn’t make a difference to your effort, attitude
An influencer marketing agency reveals how much brands are currently paying for sponsored content on
If you’ve ever waited in line at the grocery store and seen the people in
Email marketing automation is a cool concept, and one of those things that can give
Facebook is planning to roll out a redesign of its desktop website to all users
Whenever we move into a new year, it’s good to take stock of all your
Thousands of bloggers across the world are guilty of making the same deadly mistake. …
There are thousands of tools that you can utilise to optimise your digital marketing efforts.
TikTok is an emerging social media platform that focuses on short-form video content. Rapidly gaining
No business can ever be successful without a proper plan in place. Before you start
Since its release in 2003, WordPress has never stopped growing. In fact, it now powers
If Charlie (of the Chocolate Factory) used email marketing, he’d have reached the factory much
Excellent customer service has two critical elements. The first is solving the customer query as
Almost a year ago, Dave DiGregorio noticed that Google was testing a Post Mentions feature
Netflix, Hulu, Amazon Prime docuseries got you hooked? Some call it the Netflix effect. Those
The more you work with Amazon the more you realize that Amazon is its own
Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81%
Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success,
Put simply, this update to SERPs means that if your site’s page is currently occupying
Instagram and Facebook Stories have become an integral part of both platforms, and if you’re
Too often, SEO is an afterthought – a technique for complementing or enhancing content creation
Google My Business results have become a big part of the online presence of brick
Spammers are taking advantage of Google Rich Results algorithms in order to place content at
LinkedIn is rolling out enhanced targeting tools to help advertisers reach more of the right
Even though their numbers still remain below Facebook, YouTube, and Instagram in popularity and usage,
In link building, few things are more frustrating than finding the perfect link opportunity but
August 2016. The world held its breath for a moment when Instagram introduced a new-old
When Searchmetrics presented Slide #14 in their “2019 SEO Year-End Review” presentation, you could have
Since TikTok launched in 2017, marketers have been trying to wrap their minds around the
Did you know that 32% of small businesses report social media as being their most
We’ve all heard it before: Video is king! But how can you make it king
If you own or market a business location that makes a real-world community more serviceable,
You may not have heard about Waze Local before, but if you have any interest
If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is
Peng Kuan Chin pulled out his phone, eager to show the future of online manipulation.
In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers
It was a “record holiday season for Amazon Devices and Alexa,” Amazon’s post-holiday press release
Last year saw continued growth and innovation in social media opportunities for brands with new
Figuring out why the performance of a PPC account has changed can be one of
When we think of marketing tools, we tend to think of those we use to
When you think about how you’re communicating in your video content, have you ever considered
Here’s what we’re missing out on in the 50% of searches that end with zero
If you imagine the Internet as a giant, super busy metropolis then you should probably
Content marketing has seen a lot of changes in the last decade. In particular, social
It’s time to decide on your new year’s resolution. What do you have planned for
Look at 2020 as the year to go through your website and figure out if
In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that
Research says that 89% of consumers are more likely to buy products from Amazon than
With the decade having drawn to a close, here at BrightLocal we’re preparing to don
Thinking up unique blog post ideas can seem like a struggle, especially when it feels
Want to be sure your next marketing plan is optimized for the future? Looking for
Astute marketers know that the current video marketing landscape is fragmenting. Where you used to
Before you read any further, I need you to understand a few things about website
A study conducted by Nielsen showed that the majority of consumers need an average of
Want to craft better stories in your marketing? Wondering what makes a good story? To
Social media advertising is an offshoot of digital marketing where paid ad campaigns are run
An update to Google My Business will allow service-based businesses to specify the types of
You’re almost there. You have your blog up and running and you’re publishing content consistently.
If you want to expand your reach, increase your engagement, and boost your revenue, then
At AdEspresso we often get asked: which is the best Facebook Ad Format? Which one
As a brand or publisher, you want to get the most bang for your buck
The results of “the world’s first” neuroscience study on influencer marketing has ruled heavily in
How can I increase the visibility of my products for website visitors? What should I
We’re all familiar with the traditional linear funnel. At its most basic level, there are
You have gone through lots to material suggesting how to rank your website, decoding how
The proliferation of digital information has created a new buying environment. Most buyers do their
Have you ever wondered why some marketing campaigns connect with people while others flop? Want
How does Google decide what goes into the local pack? It doesn’t have to be