For Small Businesses, It’s All About the Pivot
These entrepreneurs wanted to own their future the way they had owned their past. What
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Mobile Advertising: a Complete Guide (with strategies and examples)
Investing your ad spend in a strategic mobile advertising campaign can be an effective and
How Brands Should Use Instagram PR During Work-From-Home Mode
Is Martha Stewart’s recent drunk-posting the best new Instagram PR strategy to get media coverage
Thousands of companies that borrowed from U.S. relief fund plan layoffs
A significant number of U.S. small business owners who got money from the government-backed small
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
TikTok announced the launch of TikTok for Business this week, planting its flag firmly on
4 Ways Retailers Can Navigate A Post-Covid-19 World
Retailers in various regions of the country are beginning to welcome back shoppers and allow
75 Market Research Questions to Ask
Market research sounds so formal. Yet it doesn’t have to be. It can be part
Video Remarketing: LinkedIn vs. YouTube
By now, us savvy marketers know the big statistics around marketing videos to consumers: Nearly
Top Five Employment Law Liabilities Facing Employers Post-Pandemic
The COVID-19 pandemic has exposed employers to an influx of novel employment law issues. Many
The Remote Working Challenges Digital Businesses Face After COVID-19
Thinking of working from home even after COVID-19? If the future is remote working, these
What It Takes to Reopen a Small Business Right Now
Masks are just the start. Entrepreneurs around the U.S. are figuring out what to do
How Video Can Significantly Boost Your Covid-19 Marketing Strategies
The Covid-19 pandemic has had a major effect on how we socialize, travel, work, and
6 Contactless Payment Solutions for Retailers
As retailers work to bring customers back into physical stores, they’re quickly implementing the latest
Google Gives Businesses Free Ads in Google Maps
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely
Restaurants Are Using Technology to Bring Back Customers Post-Pandemic
Municipalities around the country are giving local businesses the go-ahead to reopen, but getting back
Small businesses falling behind in economic recovery
An unprecedented flood of federal support may have helped larger companies stay afloat, but small
How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers
More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent
States are Reopening. It’s Time to Start Thinking About OOH Again.
When shelter-in-place orders went into effect nationwide due to the coronavirus pandemic, agencies and brands
Preparing E-Commerce for the Post-COVID Bounce Back
COVID-19 has switched up life as we know it, and it’s unlikely to stop doing
Why Google Ads Might Not Be Working for You
Google Ads can feel like a difficult platform for advertisers to understand at times. At
Bye $600 jobless benefit, eviction reprieve, cash for small firms. COVID-19 relief ending
The extraordinary safety net that has buoyed financially stressed Americans during the coronavirus pandemic is
Big-Box Stores Will Win the Reopening, but Mask Expectations Are High
Covid-19 has wreaked havoc on the retail industry, and businesses need to be staying on
How Much You Should Actually Spend on Digital Advertising in 2020
If you clicked on this post hoping to read something like “If you spend $1,000
How to Boost Business With Google Reviews in the Age of COVID-19
The global shutdown brought on by the COVID-19 pandemic has had a profoundly negative economic
Small business owners should be creative, flexible as they reopen
The other day, a local small business owner gave me about a dozen reasons why
6 Small Business Challenges During COVID-19 (+ How to Overcome Them)
Wondering how the COVID-19 pandemic has affected (and continues to affect) small and medium-sized businesses?
Covid-19 has destroyed 41% of Black small businesses
The global coronavirus pandemic has upended business for companies across the US, but it has
The Amazon PPC Guide 2020 – Part 3: How to optimize your advertising
The main problem advertisers face is non-optimized advertisements. This can be due to wrong campaign
Small Businesses Get Easier Path to Relief-Loan Forgiveness
Small-business owners won’t have to pay back their federal pandemic relief loans even if they
Can a Pandemic Inflect Local Commerce Tech?
Covid-19’s economic fallout has a polarizing effect on business. Anything that’s high-touch is clearly suffering,
Small businesses not prepared for COVID cybercrime
Businesses with fewer than 10 employees are less likely to have ramped up their investment
How to Launch Your First Google Ads Remarketing Campaign
Remarketing is a wonderful concept. When remarketing campaigns are executed with thoughtfulness and intent, incremental
Small Business Guide to Video Marketing
Using video as part of marketing is gaining a lot of traction across businesses of
SBA reopens application portal for disaster loans
The U.S. Small Business Administration has resumed taking new applications for disaster loans from all
Small business owner coronavirus tax credits to consider
If you own a small business, the Great Lockdown has probably been difficult. Whether you’ve
Agile marketing in the era of COVID-19, BLM and recession
A good friend asked me an interesting question the other day: How can a company
Best Ways to Get Backlinks to Website: Tips from 42 Experts
If you know anything about search engine algorithms, then you are aware of the importance
Forgiveness for the Unforgiven: Small Business Chapter 11 Solution for Adverse PPP Loan Outcomes
Since the Payroll Protection Program (PPP) became law March 27, businesses who applied and obtained
Walmart Expands Its eCommerce Marketplace to More Small Businesses
For years, building an eCommerce Marketplace customers trust has been a priority for our business.
Checklist: Reopening Your Small Business After the Coronavirus Shutdown
America is slowly beginning to reopen again, and after suffering through weeks of COVID-19 related
Google to prohibit demographic, zip code targeting for housing, employment, credit ads
Google is updating its advertising policies around housing, employment and credit opportunities, the company announced
U.S. insurers say coronavirus is an unprecedented event, and claim they are not required to cover the cost
U.S. property and casualty insurers have cast the coronavirus pandemic as an unprecedented event whose
For some small businesses, closing down is a better choice than opening up
After three months on lockdown, many states are gradually opening up for business, signaling relief
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there’s divisiveness about how brands should respond
$130 Billion in Small-Business Aid Still Hasn’t Been Used
In April, when the federal government offered $349 billion in loans to small businesses reeling
Prospect for in-person conferences fades for 2020
The likelihood that marketers will attend an in-person conference or event before the end of
Data roundup: Resources to help you market more effectively during COVID-19
The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies
What Are Fintechs and How Can They Help Small Business?
Dominick Pietrzak, who owns a film-production company in Brooklyn, was among the small business owners
Small businesses owned by women, people of color, and immigrants are harder hit by COVID-19
The COVID-19 pandemic has hurt small businesses owned by people of color, immigrants, and women
Why Does Your Shopify Store Need a COVID Response and Hygiene Page to Build Credibility
Due to the coronavirus, shoppers have gotten more concerned about safety and hygiene. Shoppers are
Organic Instagram Marketing: the Guide all Marketers Need
Are you looking for ways to increase brand awareness and reach a responsive audience without
With Covid Insights Tracker, GroundTruth Looks to Democratize Location Data
How people interact and move about within their local communities has fundamentally changed since Covid-19
Reopening your small business amid COVID-19? Lawsuits loom. Here’s how to do it safely.
Businesses in the Philadelphia area that are reopening over the next few weeks are going
What will it mean to do SEO in 2020 and beyond? Moz extended version
It is without a doubt that as SEOs, it is our job to keep one
The Ultimate Guide to Social Media Live Streaming in 2020
From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan
State Of Small Business Report Reveals Recovery Outlook
A new Alignable State Of Small Business Report just released offers an inside look at
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
There is no longer any need to create a Wikipedia page to get a knowledge
The Ultimate Guide to Local Marketing
When I moved to Chicago two years ago, I knew very little about the city
Bosses say $600 coronavirus unemployment boost makes reopening harder
About a month after suit-maker Hart Schaffner & Marx furloughed its nearly 250 factory employees,
How Grocery Businesses Can Easily Embrace Digital Transformation
Grocery business owners and food retailers are among those businesses that have seen the most
A Beginner’s Guide to Ranking in Google Maps
For local businesses today, there are numerous different ways to market your brand online. The
How to Make Compelling Q&A Videos to Build Trust in Your Brand
You can learn a lot of important lessons about creating a successful content marketing strategy
The Ultimate Guide to YouTube Marketing
What was launched as an online video streaming site in 2005 has now taken the
This is a lucrative — but little-used — unemployment benefit: ‘It’s a complete windfall’
The federal CARES Act, which enhanced unemployment benefits, made work-sharing programs attractive for many workers
The Ultimate Guide to Employee Benefits for Small Businesses
If you want to attract top employees and keep them happy, you need an enticing
The Complete Guide to TikTok Advertising for Marketers
When it comes to hot social marketing trends, nothing is hotter than TikTok. With over
Google My Business Optimization Considered the Most Valuable Local Marketing Service
Google My Business optimization, not website optimization, is considered the most valuable local marketing service
Ultimate Guide to Pinterest Marketing in 2020: 10 factors that drive traffic » Endeavor Creative
You may have heard the complaints: “Pinterest is getting harder.” I see once rabid fans
First came a pandemic. Then, looting. Small businesses pick up the pieces as their debt mounts
Salih Mothana came home so quietly after he surveyed the damage to his small grocery
As Retail Reopens, Voice Tech Takes Center Stage
Voice technology has been on the verge of going mainstream for nearly a decade. Despite
Rakuten Ready Gives Merchants Access to Advanced Pickup Technology
The need for contactless pickup spurred an immediate demand for curbside order fulfillment in the
101 Public Relations Strategies, Tips and Examples
Public Relations (PR) helps build and maintain positive public image of your business to the
Direct Response Marketing: Everything You Need to Know to Start Converting Today
Think of the giant faces and logos that flash in Times Square. Think of the
Senate passes fixes to Paycheck Protection Program designed to keep small business afloat during coronavirus
WASHINGTON – The Senate Wednesday passed legislation giving thousands of restaurants, nail salons and other
How to restructure your content and PR Strategies during a crisis
The COVID-19 pandemic has brought the whole world to a standstill, reshaping the way we
Social Conversion Rates Climb During Covid-19
Covid-19 has changed the social media playbook, but brands who’ve been quick to adjust are
The Importance Of Marketing Localization During Times Of Disruption
As the world continues to grapple with the Covid-19 pandemic, it is more important than
5 Content Marketing Action Items During a Pandemic
Want to learn how to write content that brings you consistent organic traffic for months,
The Ultimate Guide to Social Distancing at Work [June 2020]
Once upon a time, in offices everywhere, we all packed into tiny elevators without blinking
Covid-19: How Brands Can Adapt to a Shifting Landscape and Changing Consumer Behaviors
The world has dramatically changed over the last few months, and Covid-19 is impacting our