
For Small Businesses, It’s All About the Pivot
These entrepreneurs wanted to own their future the way they had owned their past. What
These entrepreneurs wanted to own their future the way they had owned their past. What
Investing your ad spend in a strategic mobile advertising campaign can be an effective and
Is Martha Stewart’s recent drunk-posting the best new Instagram PR strategy to get media coverage
A significant number of U.S. small business owners who got money from the government-backed small
TikTok announced the launch of TikTok for Business this week, planting its flag firmly on
Retailers in various regions of the country are beginning to welcome back shoppers and allow
Market research sounds so formal. Yet it doesn’t have to be. It can be part
By now, us savvy marketers know the big statistics around marketing videos to consumers: Nearly
The COVID-19 pandemic has exposed employers to an influx of novel employment law issues. Many
Thinking of working from home even after COVID-19? If the future is remote working, these
Masks are just the start. Entrepreneurs around the U.S. are figuring out what to do
The Covid-19 pandemic has had a major effect on how we socialize, travel, work, and
As retailers work to bring customers back into physical stores, they’re quickly implementing the latest
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely
Municipalities around the country are giving local businesses the go-ahead to reopen, but getting back
An unprecedented flood of federal support may have helped larger companies stay afloat, but small
More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent
When shelter-in-place orders went into effect nationwide due to the coronavirus pandemic, agencies and brands
COVID-19 has switched up life as we know it, and it’s unlikely to stop doing
Google Ads can feel like a difficult platform for advertisers to understand at times. At
The extraordinary safety net that has buoyed financially stressed Americans during the coronavirus pandemic is
Covid-19 has wreaked havoc on the retail industry, and businesses need to be staying on
If you clicked on this post hoping to read something like “If you spend $1,000
The global shutdown brought on by the COVID-19 pandemic has had a profoundly negative economic
The other day, a local small business owner gave me about a dozen reasons why
Wondering how the COVID-19 pandemic has affected (and continues to affect) small and medium-sized businesses?
The global coronavirus pandemic has upended business for companies across the US, but it has
The main problem advertisers face is non-optimized advertisements. This can be due to wrong campaign
Small-business owners won’t have to pay back their federal pandemic relief loans even if they
Covid-19’s economic fallout has a polarizing effect on business. Anything that’s high-touch is clearly suffering,
Businesses with fewer than 10 employees are less likely to have ramped up their investment
Remarketing is a wonderful concept. When remarketing campaigns are executed with thoughtfulness and intent, incremental
Using video as part of marketing is gaining a lot of traction across businesses of
The U.S. Small Business Administration has resumed taking new applications for disaster loans from all
If you own a small business, the Great Lockdown has probably been difficult. Whether you’ve
A good friend asked me an interesting question the other day: How can a company
If you know anything about search engine algorithms, then you are aware of the importance
Since the Payroll Protection Program (PPP) became law March 27, businesses who applied and obtained
For years, building an eCommerce Marketplace customers trust has been a priority for our business.
America is slowly beginning to reopen again, and after suffering through weeks of COVID-19 related
Google is updating its advertising policies around housing, employment and credit opportunities, the company announced
U.S. property and casualty insurers have cast the coronavirus pandemic as an unprecedented event whose
After three months on lockdown, many states are gradually opening up for business, signaling relief
74% of consumers agree with the protests, but there’s divisiveness about how brands should respond
In April, when the federal government offered $349 billion in loans to small businesses reeling
The likelihood that marketers will attend an in-person conference or event before the end of
The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies
Dominick Pietrzak, who owns a film-production company in Brooklyn, was among the small business owners
The COVID-19 pandemic has hurt small businesses owned by people of color, immigrants, and women
Due to the coronavirus, shoppers have gotten more concerned about safety and hygiene. Shoppers are
Are you looking for ways to increase brand awareness and reach a responsive audience without
How people interact and move about within their local communities has fundamentally changed since Covid-19
Businesses in the Philadelphia area that are reopening over the next few weeks are going
It is without a doubt that as SEOs, it is our job to keep one
From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan
A new Alignable State Of Small Business Report just released offers an inside look at
There is no longer any need to create a Wikipedia page to get a knowledge
When I moved to Chicago two years ago, I knew very little about the city
About a month after suit-maker Hart Schaffner & Marx furloughed its nearly 250 factory employees,
Grocery business owners and food retailers are among those businesses that have seen the most
For local businesses today, there are numerous different ways to market your brand online. The
You can learn a lot of important lessons about creating a successful content marketing strategy
What was launched as an online video streaming site in 2005 has now taken the
The federal CARES Act, which enhanced unemployment benefits, made work-sharing programs attractive for many workers
If you want to attract top employees and keep them happy, you need an enticing
When it comes to hot social marketing trends, nothing is hotter than TikTok. With over
Google My Business optimization, not website optimization, is considered the most valuable local marketing service
You may have heard the complaints: “Pinterest is getting harder.” I see once rabid fans
Salih Mothana came home so quietly after he surveyed the damage to his small grocery
Voice technology has been on the verge of going mainstream for nearly a decade. Despite
The need for contactless pickup spurred an immediate demand for curbside order fulfillment in the
Public Relations (PR) helps build and maintain positive public image of your business to the
Think of the giant faces and logos that flash in Times Square. Think of the
WASHINGTON – The Senate Wednesday passed legislation giving thousands of restaurants, nail salons and other
The COVID-19 pandemic has brought the whole world to a standstill, reshaping the way we
Covid-19 has changed the social media playbook, but brands who’ve been quick to adjust are
As the world continues to grapple with the Covid-19 pandemic, it is more important than
Want to learn how to write content that brings you consistent organic traffic for months,
Once upon a time, in offices everywhere, we all packed into tiny elevators without blinking
The world has dramatically changed over the last few months, and Covid-19 is impacting our