A Surge in Small Business Bankruptcies is Underway
In 2008, homeowners walked away from mortgages. Thanks to the Small Business Reorganization Act of
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Goodbye, extra $600: Unemployment benefits won’t exceed former wages in next stimulus bill, Treasury’s Mnuchin says
Treasury Secretary Steven Mnuchin said Thursday that the Trump administration wants to cap enhanced unemployment
After the fastest recession in U.S. history, the economic recovery may be fizzling
United Airlines announced plans to lay off more than one-third of its 95,000 workers. Brooks
Local Businesses Face Negative Reviews Due to Coronavirus Safety Requirements
As the US sets daily records each week for new coronavirus infections, top infectious disease
How will we know the US economy is recovering? Here are my key metrics
Is the pandemic over? Not even close. Cases are rising and no one really knows
Can HVAC guidance help prevent transmission of COVID-19?
Although much remains unknown about COVID-19, scientists have established that the coronavirus is highly contagious
The Survival of Millions of Small Businesses Is Threatened
Mr. Dreibelbis is 69 years old. In mid–March he shut down his Pennsylvania restaurant. He
COVID-19: Implications for business
Reimagining the workforce is another pressing task. Executives everywhere wonder how to bring people back
The Ultimate Guide to Google My Business for 2020
Achieving great visibility on Google as a local business has never been more important for
How world’s 50 most popular brands survived the pandemic
The coronavirus and the following economic turmoil has shaken businesses to the core. When the
How Google’s Review Attributes Expansion Impacts Local Businesses
Google’s recent decision to expand review attributes to new categories has been seen as one
Hybrid Events: Preparing for a Digital Future
Hybrid events are becoming more popular due to the world’s current coronavirus-affected state, the rise
Wells Fargo Launches $400 Million Small Business Recovery Effort
Following an April 2020 industry-leading commitment to donate all gross processing fees from the Paycheck
Everything You Need to Know About Twitter Ecommerce Marketing in 2020
Twitter was one of the first social media platforms I ever joined, but it wasn’t
Customer Engagement Critical for Local Business Survival During Re-Emergence
Millions of SMBs and local businesses are now in a state of re-emergence following statewide
How HubSpot Video Managers Coordinate and Produce Content Remotely
In early 2020, video overtook blogs and infographics as the most used type of marketing
TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits
TikTok’s fastest growing user base is 25-44 year olds with high disoposable income, representing the
US small-business recovery after the COVID-19 crisis
The unique nature of the COVID-19 crisis poses a new set of challenges for US
COVID-19 Crisis and Recovery: Three Key Marketing Trends and How to Adapt
A quick spread of COVID-19 has disrupted economies around the world changing the way businesses
Google: Rankings for New Sites Could Fluctuate For Up to a Year
Google’s John Mueller recently advised that it could take up to a year for the
Build, Manage, and Scale with Subcontractors
How do you begin to outsource to subcontractors to build a team? Managing any business
Shopify Facebook Ads Guide: Reduce your customer acquisition costs by 80%
When it comes to promoting a brand, Facebook is one of the most effective advertising
Genuine Social Media Activism: A Guide for Going Beyond the Hashtag
Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since
25 Free Small Business Tools to Help Grow Your Small Business
When it comes to the business scales, the small and medium businesses or SMBs showcase
Coronavirus Small Business Relief: How to Get Grants and Loans
To be a business owner during the coronavirus pandemic is to be in serious financial
Google positioned to dominate the ‘O2O economy’
Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O)
Small Businesses Are Optimistic About The Future, Even As They Continue Navigating Covid-19
To say this year has created unusual workout situations is an understatement. But whether you’re
Goldman lowers economic outlook as U.S. copes with rising coronavirus cases
Rising coronavirus cases will limit growth in what will be an otherwise robust third-quarter rebound
Small business: Why banks and investors aren’t helping most entrepreneurs
Over the course of five days in August of 1965, five days of protests in
Google Explains How YouTube Search Works
As part of a larger effort to explain how YouTube works, Google published a new
Thinking Beyond the Link Building “Campaign” [Case Study]
Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t
Small business survival guide
A large business has several advantages over a small business. To name a few, it
Ahrefs vs SEMrush vs Moz vs Other SEO Tools | The Ultimate SEO Tool Showdown 2020
The search engine optimization process includes a large number of ongoing activities such as performing
How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)
I’m a big fan of the Lore podcast, and in a recent episode, the host
Google Web Stories WordPress Plugin for More Traffic
Google announced a beta WordPress plugin that enables publishers to take advantage of Google’s relatively
Behind the Scenes at MozCon Virtual
Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of
Steps small businesses can take to avoid coronavirus extinction
Blame COVID-19: the US officially entered a recession in February. I suspect that’s not news
How to Connect with Clients in the Time of COVID-19: 3 Tips
The novelty has worn off by now. Sure, maybe you’re still enjoying your new work
Looking Back and Looking Forward: The Navigation of a Crisis for a Small Business
Covid-19 has wiped out dreams, created a psychological nightmare, and torn a country apart, with
922 Coronavirus COVID-19 Grants
Coronavirus COVID-19 grants, loans, funding opportunities and financial assistance to respond to the corona pandemic
How To Help Small Businesses In The Next Round Of Government Stimulus
At the end of the day today, the Paycheck Protection Program (PPP) closes to new
6 Ways To Use Hyperlocal Data To Rebuild in the Covid-19 Economy
Location is a prime indicator of our interests, purchase habits, and daily behaviors. Where we
Google Shopping Ads Are Free to Display in Main Search Results
Google is letting retailers run free shopping ads in US search results, which will be
Microsoft launches a free Search and Social campaign management platform for SMBs
Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Monday. The platform
Visa Rolls Out Its Hub for Small Businesses
In the latest of a series of enterprise-supporting initiatives, Visa (NYSE:V) is launching the Visa
15 Important Small Business Trends We’ll See By The End Of 2020
There’s no doubt that 2020 has been a challenging year for small businesses. With the
Content marketing in times of disruption
The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing
How to Get Backlinks in 2020 [Series] – Whiteboard Friday
Link building is never-ending in SEO, but a little creativity and smart tactics can help
Reopening business: 5 financing challenges small businesses face
When you started your business, you navigated a host of financial challenges, from raising capital
How to Make Your First Instagram Stories Ad: A Full Walkthrough
Want to create Instagram Stories ads but don’t know where to start? Wondering how to
For Small Businesses, It’s All About the Pivot
These entrepreneurs wanted to own their future the way they had owned their past. What
Mobile Advertising: a Complete Guide (with strategies and examples)
Investing your ad spend in a strategic mobile advertising campaign can be an effective and
How Brands Should Use Instagram PR During Work-From-Home Mode
Is Martha Stewart’s recent drunk-posting the best new Instagram PR strategy to get media coverage
Thousands of companies that borrowed from U.S. relief fund plan layoffs
A significant number of U.S. small business owners who got money from the government-backed small
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
TikTok announced the launch of TikTok for Business this week, planting its flag firmly on
4 Ways Retailers Can Navigate A Post-Covid-19 World
Retailers in various regions of the country are beginning to welcome back shoppers and allow
75 Market Research Questions to Ask
Market research sounds so formal. Yet it doesn’t have to be. It can be part
Video Remarketing: LinkedIn vs. YouTube
By now, us savvy marketers know the big statistics around marketing videos to consumers: Nearly
Top Five Employment Law Liabilities Facing Employers Post-Pandemic
The COVID-19 pandemic has exposed employers to an influx of novel employment law issues. Many
The Remote Working Challenges Digital Businesses Face After COVID-19
Thinking of working from home even after COVID-19? If the future is remote working, these
What It Takes to Reopen a Small Business Right Now
Masks are just the start. Entrepreneurs around the U.S. are figuring out what to do
How Video Can Significantly Boost Your Covid-19 Marketing Strategies
The Covid-19 pandemic has had a major effect on how we socialize, travel, work, and
6 Contactless Payment Solutions for Retailers
As retailers work to bring customers back into physical stores, they’re quickly implementing the latest
Google Gives Businesses Free Ads in Google Maps
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely
Restaurants Are Using Technology to Bring Back Customers Post-Pandemic
Municipalities around the country are giving local businesses the go-ahead to reopen, but getting back
Small businesses falling behind in economic recovery
An unprecedented flood of federal support may have helped larger companies stay afloat, but small
How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers
More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent
States are Reopening. It’s Time to Start Thinking About OOH Again.
When shelter-in-place orders went into effect nationwide due to the coronavirus pandemic, agencies and brands
Preparing E-Commerce for the Post-COVID Bounce Back
COVID-19 has switched up life as we know it, and it’s unlikely to stop doing
Why Google Ads Might Not Be Working for You
Google Ads can feel like a difficult platform for advertisers to understand at times. At
Bye $600 jobless benefit, eviction reprieve, cash for small firms. COVID-19 relief ending
The extraordinary safety net that has buoyed financially stressed Americans during the coronavirus pandemic is
Big-Box Stores Will Win the Reopening, but Mask Expectations Are High
Covid-19 has wreaked havoc on the retail industry, and businesses need to be staying on
How Much You Should Actually Spend on Digital Advertising in 2020
If you clicked on this post hoping to read something like “If you spend $1,000
How to Boost Business With Google Reviews in the Age of COVID-19
The global shutdown brought on by the COVID-19 pandemic has had a profoundly negative economic
Small business owners should be creative, flexible as they reopen
The other day, a local small business owner gave me about a dozen reasons why
6 Small Business Challenges During COVID-19 (+ How to Overcome Them)
Wondering how the COVID-19 pandemic has affected (and continues to affect) small and medium-sized businesses?
Covid-19 has destroyed 41% of Black small businesses
The global coronavirus pandemic has upended business for companies across the US, but it has
The Amazon PPC Guide 2020 – Part 3: How to optimize your advertising
The main problem advertisers face is non-optimized advertisements. This can be due to wrong campaign
Small Businesses Get Easier Path to Relief-Loan Forgiveness
Small-business owners won’t have to pay back their federal pandemic relief loans even if they
Can a Pandemic Inflect Local Commerce Tech?
Covid-19’s economic fallout has a polarizing effect on business. Anything that’s high-touch is clearly suffering,