
Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020
Social media is always shifting and changing, so if you are still running on the
Social media is always shifting and changing, so if you are still running on the
Remember those long bygone days, when buy-online-pick-up-in-store orders accounted for maybe 3% of your business?
Yesterday the Small Business Administration released an updated FAQ fact sheet on the Payroll Protection
Business owners who borrowed less than $2 million from the Paycheck Protection Program can breathe
LinkedIn Pages are being updated with the ability to create virtual events, in response to
When the Book Dispensary in Columbia, S.C. reopened its doors on April 21 after being
Stephanie Baiocchi works as IMPACT’s director of events and community — a role that asks
In a crisis, our brains do one of three things: fight, flight or freeze. This
The coronavirus pandemic has transformed brick-and-mortar business, possibly forever. Peter Paine, former eBay and Walmart
I’ve worked from a home office since 2002. Forced into it — and initially opposed
Zoom video calls have huge popularity these days due to social distancing. It is one
The carnage was even higher in the restaurant industry, where 3 percent of restaurateurs have
The news has been filled recently with images of angry protesters agitating for the “reopening”
Wondering if you should make changes to your Facebook ads strategy? Looking for tips to
It’s clear that, depending on industry vertical, COVID-19 is having a different impact on ad
The reports are in and video is winning for small and medium-sized businesses business, especially
The first time Rosemary Ugboajah applied for a small-business relief loan, it didn’t go well.
As the coronavirus shutdowns continue to strain companies across the U.S., many small businesses are
If you were one of the lucky businesses to receive a Paycheck Protection Program (PPP)
I recently returned from hospital in Singapore where I was a suspected coronavirus case. After
Here we are at the beginning of May. Many businesses still can’t resock inventory, but
Whether you’re speaking to an audience of 10 or 10,000, there’s something about standing before
One of the biggest ways the federal government has attempted to aid small businesses during
Danny Justman, manager of the Pawnmart pawnshop in Norwalk, California, was thrilled to see “$99,000
There’s no question that COVID-19 has propelled us into unforeseen circumstances. While the world stays
The IRS just did something that stunned me. It pulled the rug out from under
Small business owners across the U.S. are in an impossible situation: They fear that their
GAINESVILLE, Fla. (AP) — The Trump administration shelved a document created by the nation’s top
The $670 billion Paycheck Protection Program has been a lifeline for many U.S. small businesses
WASHINGTON (AP) — The U.S. unemployment rate hit 14.7% in April, the highest rate since
Generation Z, those born between 1996 and 2010, are becoming a critical group for brands
The global recession triggered by the coronavirus outbreak started to affect the advertising landscape. The
House Speaker Nancy Pelosi held a virtual roundtable with small-business owners and advocacy organizations Tuesday
As businesses reopen during the COVID-19 pandemic, tort reformers are mobilizing to enact federal and
Pandemic, quarantine, stock market crashing, and the best thing on TV involves a tiger-owning, mulleted
A crisis is a terrible thing to waste, and Yelp is responding to Covid-19 with
In response to COVID-19 and the current economic downturn, employers across the country have experienced
The largest U.S. banks stepped up lending to dominate the U.S. government’s small-business rescue program
The current world situation has caused an upheaval of life as we know it, while
A few years ago I was at one of those Big Group Dinners with my
COVID-19 has slowed us all down in one way or the other. As teams move
The Paycheck Protection Program has caused public outcry, suffered technical difficulties, and frustrated small business
Outside of Boston, a marketing company is struggling to figure out how to cover its
In times of great uncertainty, people, naturally, tend to “fold in” and contract. They reduce
Becoming homebound, taking care of your elderly family members, maintaining a strict sanitizing routine, securing
Main Street America is a network of +1,600 commercial districts throughout the country representing some
When the world is not under stay-at-home orders, it’s easy to gravitate toward Facebook’s Store
According to the Small Business Administration, more than 1.6m businesses received funding under the government’s
WASHINGTON (Reuters) – The U.S. government’s $660 billion small business rescue program has stumbled on
An analysis of COVID-19’s impact on local search finds Google My Business experienced a sharp
“We experienced a significant reduction in the demand for advertising, as well as a related
COVID-19 has created unique challenges for consumers and businesses alike. Businesses are looking for inexpensive
There is opportunity in every crisis, and the COVID-19 pandemic has created a crisis for
As marketers, we are understandably doing a lot of second-guessing when it comes to how
Fisher Phillips has assembled a cross-disciplinary taskforce of attorneys across the country to address the
If the pace of the pre-coronavirus world was already fast, the luxury of time now
If other major events in history are any indication, the Coronavirus will have several far-reaching
Less than two months ago, I interviewed several agency leads about how their organizations were
For small businesses, resources can be tight. Especially right now. Limited budgets can present challenges
LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic
If you were hoping to get your loan application into the second round of stimulus
Businesses want to make sure that they are not held liable for policy decisions by
The relaunch of a government relief program for small firms got off to a rocky
We could keep using the word “unprecedented” when referring to the global public health crisis
A playbook published by Facebook details the most effective ways to use stories amid the
Facebook continues to advance its video chat capabilities by introducing a Houseparty-like feature called Messenger
On paper, the nearly $3 trillion in stimulus spending the federal government has approved to
Even while imposing “shelter in place” orders, the vast majority of states have authorized and
For most businesses, it is time to rework … everything? Adapting to coronavirus is challenging,
By now, it’s crystal clear that the Coronavirus pandemic has fundamentally changed the business world across the
When HubSpot surveyed a handful of business leaders within our customer base, we discovered that
Looking to learn How to connect Zoom to Facebook Live for free? You don’t need
Google released a Covid-19 Marketing Playbook. It’s designed to give businesses a framework for creating
On Friday, April 24, President Trump signed into law a new bill providing a much
What started out as a simple alert panel has evolved into the most prolific set
As states begin contemplating ways to ease shelter in place restrictions and how to facilitate
On Friday the 27th of March, Google announced that they will be offering ad credits
A crisis can impact a brand at any time. From a customer complaint that gets
For the first time in a long time, we are collectively experiencing a worldwide phenomenon
In everything we do as brands, context matters. Beyond the basic actions taken to protect