
31 Inspiring Business Responses to COVID-19
It is the reaction to a crisis, not the crisis itself, which will determine the
It is the reaction to a crisis, not the crisis itself, which will determine the
There are a lot of tools out there and a ton of SEO reports. But
When a large swath of Connecticut was forced to shut down during the early days
More marketers than ever are fueling growth through digital transformation. But with the stakes so
It’s impossible to understate the level of economic calamity in which many of the nation’s
Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is
Google is giving advertisers new ways to capture leads by adding lead form extensions to
Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics?
Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends,
As we enter the final stretch of this unforgettable year, it’s a good time to
A significant number of in-office employees (63%) say they experience COVID-19 related stress according to
As 58% of voice search users employ it to run local business queries, a new
The CBIZ Small Business Employment Index (“SBEI”) reported its first decline following the initial reopening
The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out
How to sell on Walmart? That is the question on everyone’s mind lately as it
Podia is a platform where you can sell online courses, memberships, webinars, and downloads. Their
It is hard to imagine operating a business without a website. However, it can be
Due to the pandemic, social media usage has skyrocketed. But simultaneously, click-through and engagement rates
Keywords – the most important thing to you in search – is going the way
Using video in your social media marketing can seem daunting, but if you follow some
I landed my first sales job in 2001. At that time, I spent the workday
As you might imagine, it’s not easy to get your brand name mentioned in top
Has your company been impacted by cancel culture backlash? If so, you’re not alone. This
What you say about your product matters — you want people to understand what it
As 58% of voice search users employ it to run local business queries, a new
While a handful of big corporations have announced plans for long-term remote work, companies expect
Identifying and answering searchers’ questions should be a key component of any SEO strategy. After
The United States faces a wave of small-business failures this fall if the federal government
I find, in working with entrepreneurs daily, they want to keep costs to a minimum
The co-founder of Louisville-based direct-to-consumer spices retailer Pinch Spice Market, Thomas has had around 250
When it comes to pursuing media coverage, a company is often laser-focused on getting a
Having a Wikipedia page about yourself or your company is a milestone that improves your
A new global report from LinkedIn is a window into the state of sales in
One of the growing trends that the world has seen over the past year is
One of the most dramatic, eye-opening data points I’ve seen lately comes from a recent
As you and your employees return to the office, you may be considering whether to
As a marketer and copywriter, I’m not supposed to talk about the dirty parts of
We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern
In an ideal world, you would not need to read this article to discover the
A new study by Nationwide reveals gaps in perception between small business owners and their
Within the social media timeline of events, live streaming is not exactly new. Online audiences
Small business owners rely on business lines of credit for short-term money needs. A business
Over the past few years, I’ve been able to get several blog posts on the
Local businesses have been forced out of their comfort zone this summer as the economic
Since the economic fallout of the COVID-19 pandemic first became clear, housing experts have been
I am sure you remember Coke’s “Share A Coke” campaign, where it took 150 of
It’s an understatement to say that the pandemic has not been kind to small businesses.
An attack on the U.S. Postal Service is an attack on America’s small businesses. While
Amazon took all the friction out of retail, and then some. It used to be
Michelle Connell, CFA and adjunct professor of Finance at University of Texas in Dallas, has
Millions of small business owners who received a loan through the Economic Injury Disaster Loan
TikTok, the leading platform for short-form mobile videos, has launched a new TikTok Back to
Marketing your business is both an art and a science — and the industry is
Much has been written over the past several months on how the COVID-19 pandemic has
Microsoft Word is hardly an exciting piece of software. I don’t mean that as a
Covid-19 has upended the way consumers buy products. But the pandemic is hardly the only
Of all the unknowns still surrounding the transmission of the coronavirus, one thing is for
Facebook page shops and Instagram profile shops have existed for quite a while but the
COVID-19 continues to have a far-reaching effect on people’s lives, families, and communities as well
If this strange time in the history of the world has taught us anything, it’s
Social media can be a powerful tool for getting your products or services to stand
Imagine that a co-worker was elevated to manager, a position you were hoping to get.
Social media marketing statistics give you detailed knowledge of different platforms’ strengths and weaknesses. Knowing
These are weird times to be in marketing. It’s business as usual at exactly zero
If you haven’t started video marketing yet, now is the time. With the effectiveness of
In neighborhoods across the country, small businesses tie the community together. They serve as gathering
This might come as a shock, but when you’re delivering a presentation in a virtual
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and
LinkedIn is one of the best places to generate social media engagement in 2020. But
I’ve now spent many hours testing out the Web Stories for WordPress plugin by Google.
Social media is constantly evolving, as are the ways people use it. What was once
There is no one-size-fits-all marketing strategy for businesses. Your product and target customers aren’t the
For many marketers, ranking on page one of Google is the ultimate sign that your
New York (CNN Business)Delays in mail delivered by the United States Postal Service have impacted
We are in a recession. During a recession, companies rethink their budgets. Every organization is
Even before the COVID-19 crisis hit, many in the American workforce were getting used to
Data makes the digital marketing world go round. Those who commit to using it get
While Wall Street rewards big-box stores for their monster sales volumes during the pandemic —
As the coronavirus pandemic keeps shoppers away from brick-and-mortar stores, those same customers are looking
Pivots like remote work, changing supply chains and great dependence on online stores and virtual