It’s No Longer About The Backlinks
SEO is one of those things no one wants to do. It requires patience, a
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9 Best Product Launch Email Templates & Tips
You’re excited about your new product or service and want to launch it ASAP. Yet,
Promote Your Small Business on Instagram in 10 Simple Steps
So you’ve decided to use the power of Instagram to promote your small business? Great!
How to Organically Find Prospects (No Ad Spend Required)
When it comes to organic reach and connecting with prospects or potential customers, many small-business
How To Protect And Grow Your Brand On Amazon
How does a small to medium-sized business compete on Amazon while protecting its reputation for
How to Retarget Facebook Ad Traffic for Conversions
The objective you choose when you create your Facebook campaign has a huge impact on
This Is Why SEO Tools Are Lying About Search Volume
Some of the most important decisions in SEO are based on search volume data. We
Are Nextdoor Ads the Best New Way to Gain Local Customers?
With Congress failing to reach a new pandemic relief package, things are looking tougher for
25 Things You Need to Know About Pinterest
As a marketer, this means Pinterest is a promising platform to showcase your brand. But
On CRM: When To Buy HubSpot, And When Not To
HubSpot is one of those sales and marketing platforms that, when mentioned, always raises questions
4 Free Tips to Get Your Business to Show Up on Google Maps
Google is still the King, Queen and court jester of online search. Sure, Facebook and
TikTok Ads Behavior Targeting: How it Works
TikTok is known to be a great option for brand advertising. In fact, if you’ve
15 Local Marketing Strategies to Promote Your Local Business
There are many ways for a small business to market nationally and internationally. Digital products
How Virtual Reality Marketing is Changing the Face of Consumer-Brand Interaction
Virtual reality marketing is not the future—it’s the present. As early as 2018, 78% of
Service Businesses Need a Digital Revolution: Here’s How You Do It
Millions of people are now working from home, a number that skyrocketed in March as
How to Make an Instagram Business Account
When I worked at a marketing agency, one of my duties was to create Instagram
How to Recreate Live-Networking Via Virtual Table Talks
When was the last time you attended an in-person conference? If you’re like most of
Seven Ways To Pivot To Profitability During Uncertain Times
When the Covid-19 pandemic hit the United States in early March, the specialty medical services
4 Essential Goals on Social Media You Need to Optimize For
We all know by now that brands are capable of seemingly moving mountains when it
How to Sell Products with Facebook Shops: A Guide for Marketers
15% of the social media users in the US use Facebook to shop, making it
How YouTube Generates & Ranks Suggested Videos
Back in 2008, I was one of the first writers in the industry to notice
Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers
Instagram Reels offers a new way to share short video clips of up to 15
What the Presidential Campaign Can Teach Us About Sales and Marketing
Politicians must do more than serve. They also have to sell. They’ve got to get
Building an E-Commerce Website: 8 Technical Aspects You Need to Know
Creating an e-commerce website is not a complicated endeavor. You can focus on developing solid
Ruth Porat On Leading Through Crisis And Google’s Latest Moonshot To Rebuild The U.S. Economy—One Small Business At A Time
Ruth Porat, the stalwart chief financial officer of Alphabet and Google, is no stranger to
Remote Work Is Here To Stay. Three Keys To Building High-Performing Virtual Teams
Five in 10 remote workers say they don’t want to go back to the office
How to Run Facebook Ads for Local Businesses: Driving Foot Traffic
Facebook’s Store Traffic campaign objective can help you generate more foot traffic for your local
A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)
How do customers discover new products nowadays? Despite there being many ways of becoming aware
From Voice Tweets To Smart Speakers, Entrepreneurs Can’t Afford To Ignore The Impending Audio Revolution
When the Covid-19 pandemic hit the United States in early March, the specialty medical services
15 Outstanding Social Media Campaigns You Need to See
The best social media campaigns all have one thing in common: They engage people and
How to create customer personas: 5 steps + template
Marketing persona, customer persona, buyer persona, audience persona are all sides of the same 4-sided
The Difference Between Amazon’s Sponsored Products, Sponsored Brands, and Sponsored Display Paid Advertising
When it comes to Amazon paid advertising, sellers have a surprising number of options. That’s
Planning a Strategic Pivot
“It’s not going away, and we have to face that reality.” That’s what the CEO
21 Facebook Ad Tools that Will Make Your Job Easier
Looking for a list of the best Facebook Ad tools for your next campaign? It’s
Business, Interrupted
Many small-business owners expected insurance to help them during the pandemic. They got a rude
How to Use Google’s Call Recording to Listen to Your Call Ads
Call ads and call extensions have been around for a while now. We love how
How to Scale Your Video Content Production
So, you wanna level up your content strategy using video. There’s an abundance of approaches,
What Will Influence Your SEO Strategy in 2021?
The world is still trying to adapt “the new normal” after the nightmarish corona crisis,
Stop Saying ‘Create Great Content’ – Say This Instead
Are you obsessed with creating great content? I hope not. Today, that’s a horrible approach to content
What Are Local Service Ads?
Google may open the Google Guarantee to some local organic search opportunities – and it
Leading From Home? Make These 14 Actionable Changes To Be More Effective
In today’s world, many business leaders have found themselves suddenly and unexpectedly managing their entire
SEO Isn’t Just About Keywords, It’s Also About Searcher Intent
Over the past few years, SEO has become one of the most talked-about components of
Don’t Get Disrupted! How to Protect Yourself From Your Competition
Leaders spend a lot of time thinking about how to be disruptive—to unseat bigger players
Cost of Instagram Ads in 2020 – Full Updated Guide
Instagram has more than 1 billion active monthly users. This platform offers your business a
Facebook and Google Ad Tracking: a Beginning to End Guide
Your digital advertising effort is not producing results and you can’t figure out why? Then
USPS delivery delays hit Main Street businesses hard
Joe Cortese says his company, NobleSpirit, relies on the U.S. Postal Service to ship thousands
15 TikTok Ad Examples You’ll Want to Copy
Let’s take a look at 15 of the best TikTok ad examples and what makes
For Businesses, Normal Doesn’t Exist Anymore
The push towards normalcy began in earnest weeks and months ago, both in and outside
Top 20 Do’s and Don’ts for Working from Home during COVID-19
These are unprecedented times. Though the uncertainty and newness of it all can be disconcerting,
3 Ways Technology Helps You Make Money With Direct Mail Marketing
The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So
Marketing Psychology: 6 Marketing Principles That Influence Consumer Behaviour
Marketing psychology is the reason that you bought that thing that you didn’t need. It’s
Survival Prospects For Small Business
The economy is six months into our government created recession. The output of the economy,
29 Best LinkedIn Ad Example You’ll Want To Steal in 2020
When first creating Linkedin ads, it can be hard to work on a blank canvas.
Google and Facebook Look to July 2021 for an Office Return. Can You Do the Same?
This summer, as many office buildings remained nearly empty and CEOs grappled with the question
Why you need a strategy-first approach to SEO
If you don’t know where you’re going, don’t complain about where you end up. This
4 Ways to Build Remote Customer Relationships Using Video
Umpqua Bank published a business resiliency study looking at how small and midsized businesses are
Google’s Antitrust Battle Could Change How You Use Search, Maps, and Advertising
It isn’t a secret that Google has been under investigation by the Department of Justice
YouTube for Marketing: What Marketers Need to Know
Wondering if YouTube can help your business? Looking for tips to generate leads and sales
55 Features Every Business Website Should Have (INFOGRAPHIC)
sell your products and services. Besides this, it helps in distinguishing your business from the
Facebook to Impose Limits on Number of Ads
Facebook will start limiting the number of ads a Page can run in February of
How to Create Short-Form Videos With Instagram Reels
Social media app TikTok has turned short, shareable videos into an art form. Now Instagram
Google Unveils Fundo for Monetizing Video Events
Google announced a video event service called Fundo. Fundo helps video creators and small businesses
21 Ways to Quickly Fund Your Business Growth
In a 2020 Small Business Credit Survey released by a collective of Federal ReserveBanks, it was reported that
Google Ads is Reducing Your Visibility Into Search Queries – Here’s How Much and What You Can Do About it
On September 1st, Google started limiting the number of unique search terms it will show
All the Remote Working Tools and Apps You Need
Has your fantasy of skipping that lousy traffic and working from home come true?Based on
Facebook’s Testing New Email Marketing Tools: Here’s What We Know So Far
Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing
How Are Brands Preparing for Native Ratings in Apple Maps?
A foundational element of local marketing strategy could be changing. Rumors began circulating last week
Small businesses are losing confidence in their survival
Small businesses have largely exhausted their federal funding and are starting to lay off workers,
What Is Shopify And How Does It Work? The Complete Guide
Today you’re going to learn about Shopify, how it works and how to fix the
HomeAdvisor Reviews: How To Double Your Lead Flow In 45 Days
HomeAdvisor has lots of unhappy customers. These are contractors who register for a pro account,
How to Use HARO for Content Marketing and Not Just Link Building
The benefits of HARO are not new to marketers but most users are not leveraging
3 Link in Bio Tools You Can Use to Get Traffic from Instagram
The phrase “link in bio” is as common in post captions as hashtags are. That
Marketing in the Age of Resistance
Modern consumers are as politically and socially conscious as ever. While some brands respond out
10 Tiny Pivots to Make Your Small Business More Effective
You don’t always need to make huge changes in your business in order to grow.
Amazon Live Is A Thing: Here’s How Your Brand Can Benefit
The phrase “innovate or die” is one way to describe the life of any ecommerce
Ultimate List of Ecommerce Tools For 2020
The ecommerce industry is booming. These trends are showing no signs of slowing down in
35 Podcast Stats That Advertisers Need to Know in 2020
If you’re trying to connect with younger audiences, like millennials or Gen Z, odds are
How to Enter a New Market During the Crisis: 13-Step Guide + 13 Tips for 2020
We have made step-by-step instructions relevant regardless of time and circumstances for those who are
How to Use Social Media to Survive & Thrive in Tough Times
COVID-19 poses so many challenges to businesses struggling to stay afloat in these uncertain times.
5 Things That Covid-19 Has Changed Forever
It’s as if everything you learned about business has been turned upside down. In the