I’ve said it before, and I’ll say it again, SEO IS BORING!!!
I’ve always struggled to get excited about it. Moving up the search engine rankings takes (loads of) time, tedious work and leaping up 20/30 positions is pretty bland when you’ve put tons of work into moving from position 70 to 40.
So, instead of retrospectively going through every page and blog, and optimising them for the latest updates (or SEO ‘hack’) I use a proactive approach that gives every page and blog the best chance of ranking.