There’s more to pay-per-click (PPC) than meets the eye.|
Yes, it’s an online advertising strategy that gives you the option to only pay when people click on your ad. That sure beats spending a fortune on an ad when only few people click on it, right?
Just keep in mind, though, that PPC is much more involved than paying some money when people click on an ad.
Here’s what you need to know about PPC if you want to be successful in your online advertising efforts.