In recent years, online marketing has become an increasingly popular and effective tool for businesses to grow, engage and retain customer bases. Most social platforms like Facebook have made it possible for small business owners and in-house digital marketers to manage their profiles and campaigns on their own.
Since cost is often a factor in a small business owner’s decision making process, self-served platforms means saving on agency fees and allocating more towards actual media spend. The downside is the extra time and effort required to properly manage online profiles, communities and paid campaigns.
