Outranking Tough Competitors: My One-Year Study of a Google Local Finder

A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock.

“How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says.

The rough truth is that Google’s local search engine results often don’t make sense at first glance, or even at second or third glances. Local brands are left to puzzle out how to achieve maximum growth when they’re consistently being outranked by sticky competition for their core search phrases.

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