How to Outrank Bad Reviews in Organic Search

Someone has written a scathing review of your brand or product, and it’s outranking your site in organic search. It might be a Glassdoor review from a disgruntled former employee, or a product/service review from a competitor posing as a dissatisfied former client. Either way, it’s a PR nightmare, and it doesn’t exactly instill company leadership with confidence in SEO.

Before you react, it’s important to have a plan in place. Take the right approach and you can outrank negative reviews. Take the wrong approach and you could damage the company’s reputation even further.

While a high-ranking negative review can be disconcerting, it is possible to outrank negative reviews and restore brand reputation in search results.

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