Yes, it’s true. Organic reach on social is getting harder and harder. Facebook reach was already on the decline in 2016, but in 2018 Facebook’s news feed changed and reduced the exposure of the organic feed by going all in on a people-first focus (as opposed to giving business or media pages equal viewing).
This sparked a massive decline in the exposure your business page gets on your prospects’ feeds – it’s now estimated that only 6% of your audience ever sees your organic posts.
LinkedIn is a bit more secretive on algorithm changes, but overall video has entered the fray and the frequency of your posts matters a lot. But as more paid ads come into play, and the fallout on Facebook drives new users over to LinkedIn, it’s getting a lot more crowded.