Optimizing Your Content For RankBrain

RankBrain was first introduced in 2015 but the algorithm is constantly growing and is predicted to be one of the most important ranking factors of 2018. RankBrain is a machine learning artificial intelligence system which turns text and information into a mathematical algorithm.

Whilst that sounds very technical what you really need to know is that Google is now using machine learning to improve search results and this goes beyond just looking at the keywords that are searched for.

Using artificial intelligence, RankBrain is able to examine how and why people carry out searches, aiming to deliver better search results by focusing on user intent.

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