Whether or not you were ever skeptical about voice search since its introduction to Google browsers in 2012, you have to admit that it’s now definitely out of its nascent stages. Recent data from NPR and Edison Research shows that 16% of Americans now own a smart speaker. Leaving aside the fact that many people will own a single device together, that’s 40 million Americans with regular access to an in-home voice search device.
And on top of that, consider that all modern smartphones come fully equipped with a virtual assistant, be that Siri, Cortana, Alexa, Bixby, or the charmingly named Google Assistant. Pretty much everyone with access to a smartphone is capable of assistant-powered voice search, so while we might be waiting a while for the voice search tipping point (until 2022, according to Juniper Research), the technology is already here and, crucially, it’s already in everyone’s pockets.