Online Tutorials: Viewers Flock to YouTube for How-To Videos

One of the most searched-for terms on Google in 2018 was “how-to,” so much so that Google called it out in its rundown of the most searched-for content in the U.S. in 2018.

As such, we figured we should take a look at how how-to videos performed across the main social video platforms last year and highlight the most-viewed tutorial content by media publishers on YouTube and Facebook.

Online video and how-to videos are a match made in heaven, so it’s little wonder that 42.1B video views of online tutorials were generated on YouTube alone last year. In fact, according to Tubular, the 5.5M videos uploaded scored an engagement rate of 1.5x, which is above the platform average.

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