Online Review Challenges for the Small Business: Low Customer Volume

Low volume businesses have it tough.

These businesses receive a small amount of customers by design. They’re selling a product or offering a service with inherent restrictions – these limitations make it hard for them to get reviews from customers and manage their reputation.

They’re in a tough spot.

Some are serving customers locally in a small town. Others may be selling a product or service to a tiny segment of the population. A few sell big purchase or single-use products. Some are new business with no history, who are struggling to build their reputation. Whatever the case, these organizations are dealing with a small volume of customers.

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