44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on HotWired.com in 1994.
Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it.
Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and target people who actually need your product or service.
Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today.