How one viral publisher uses Facebook groups to grow big numbers

Facebook traffic tricks come and go. Crowdsourced publisher Blasting News, which produces a staggering 23,000 general-news and entertainment stories a month in 24 languages from a network of 2,500 contributors, is paying people to distribute its content through niche interest groups.

Since last June, Blasting News has recruited roughly 1,000 people who manage groups, mostly on Facebook, on topics covered by the news and entertainment site, like politics, lifestyle, health, beauty, technology and entertainment. Group owners — largely based in Brazil, but a growing number are coming from France and the U.S. — are vetted by the company, Blasting News said.

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