On-SERP SEO: Why (and How) to Optimize for Google’s Position Zero

So much of what we do as marketers is aimed at getting found online – and that means getting our content to the top of the search engine results pages (SERPs).

Search engines, however, have changed a lot in the last five years. (So much so, I’ve made it my topic at IMPACT Live!)

Today, we search the internet on computers, phones, and even voice assistants such as Alexa and Google Home.

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