HubSpot is one of those sales and marketing platforms that, when mentioned, always raises questions from my clients. Is it a Customer Relationship Management (CRM) system? Is it just for marketing? The answer is both. It’s an excellent, cloud-based marketing and CRM platform. But whether it’s right for your company depends not so much on what HubSpot does, but what you’re able to do with it.
If you’re not familiar with HubSpot, you should be. The company has become a very popular platform amongst mostly mid-sized firms and has shown impressive growth over the past few years.