I’ve had the opportunity to work with more than 1000 brands and companies over the last 18 years to create and implement digital business growth strategies. I’ve sat in countless meetings with business owners trying to “sell” them on the idea that creating amazing content and spreading the word about it will actually have an incredible return on investment.
Some companies believe this. All I have to do is show a few positive results from other clients in similar industries, and it all makes sense. However, many of the more, let’s call them “old school,” companies can’t ever seem to wrap their minds around how website sales and leads come from people seeing their website first.