How Often Should You Send Marketing Emails?

Timing is of huge importance when it comes to email marketing. With click-through rates (CTR) as low as 2 percent for some industries, one of the best ways to improve results is by scheduling your emails and knowing how often to send them.

According to reports, people hate receiving promotional emails unless they subscribed to the service or the email contains something “beneficial” for them. However, one major factor that impacts how someone feels about receiving an email is the timing.

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