The Official Guide to Where and How Your Facebook Ad Appears

So you’ve launched your Facebook ad and you’re noticing your click-through rate and engagement is lower than expected.

You tweak the copy, change the visual, and add a catchy headline.

And yet, there’s very little improvement.

What you probably failed to adjust is where your Facebook ad is appearing.

Sure, you changed the features of the ad itself, but your Facebook advertisement placement can actually be a major factor in determining if your campaign is a success or not.

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