Lead generation is an indispensable part of business.
If you want to have paying customers, you need to gather a reliable stream of leads.
That’s the bottom line.
But generating leads isn’t as easy as one might think. In fact, it requires quite a bit of finesse and a whole lot of time.
Reports show that 65% of businesses say generating traffic and leads is their top marketing challenge.
That doesn’t surprise me at all.
There is encouraging news though.