Not all business changes need to be big, sometimes a good pivot is small, thoughtful and consistent

Did the pandemic change your small business? For most of us, the answer is yes.

Which begs the question, how do you pivot to whatever is next? It seems difficult, right?

It turns out that changing course can be quite easy.

I want you to think about a giant cruise ship. Think about how big they are. Large cruise ships are about 1,000 feet long (longer than three football fields), and weigh more than 71,500 tons. They are massive. Now consider about how much energy and velocity that mighty ship has when headed in any one direction.

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