I like reading case studies on Inbound.org and GrowthHackers.com as much as the next person, but here’s something no one will tell you:
What worked for them won’t work for you.
Why? Well, to get to where they are now, these big, successful companies tested dozens or even hundreds of ways to drive visitors, leads and customers.
I’m talking about companies like Hubspot, Zendesk, Zapier, Buffer, Slack and even one of my companies, BigCommerce. These are 9 and 10-figure companies that have been around for years. In most cases, 5–10 years (we started BigCommerce in 2009).