No one’s buying your product now: what should your growth team do?

Here are 5 activities that acquisition, growth and performance marketers can work on during pandemic times:

  1. Acquire cheap leads through performance marketing

CPMs could reach an all-time low during this pandemic. This research from performance agency Nest says global CPMs for e-commerce have already dropped by 50%.

A week ago, Bill Kling (SEO and Paid Marketing for Drift) was already calling this:

If you rely on outbound sales, this is actually a great time to invest in lead generation campaigns.

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