Here are 5 activities that acquisition, growth and performance marketers can work on during pandemic times:
- Acquire cheap leads through performance marketing
CPMs could reach an all-time low during this pandemic. This research from performance agency Nest says global CPMs for e-commerce have already dropped by 50%.
A week ago, Bill Kling (SEO and Paid Marketing for Drift) was already calling this:
If you rely on outbound sales, this is actually a great time to invest in lead generation campaigns.