We all want our company websites to rank highly in online search results so that consumers can find our products and services easily, however some companies have considerably bigger wallets available to achieve this than others. Many brands think the answer to being found online is to pour considerable budget into PPC (Pay Per Click) advertising in order to instantly increase the number of hits to their website. This is all well and good in the short term but the problem is that when you turn off the ad spend on your PPC; this is mirrored in a huge drop in traffic.
Improving your sites SEO (Search Engine Optimisation) is a far more sustainable long term solution to being found online and there are many strategies that can be adopted in order to do this. Obtaining links from websites with a high domain authority remains one of the best approaches to SEO, but getting these valuable links can be pretty costly. Even bloggers will charge brands to include a link back to their website, so the question is – how can you improve your website SEO when your wallet’s been clamped shut? Fortunately, it is possible to improve your SEO by obtaining free links back to your site. Here’s three ideas you can try out.