Let’s face it, not every business niche is sexy. Just because what you do doesn’t make for interesting cocktail party banter doesn’t mean you have to give up on the idea of content marketing. You just have to be smart about it.
A wise editor once told me there are no boring topics, only boring writers. I suspect many people would be interested in learning more about what you do, the services you offer and the benefits you provide to clients or customers.
For starters, imagine that you’re at a conference with other people in your profession. I’m sure you have interesting conversations.