Nextdoor, the hyperlocal social networking service for neighborhoods, has launched a Neighborhood Sponsorships feature. The service offers businesses a new marketing tool to promote their business and engage with the local community. With Neighborhood Sponsorships, businesses advertise to customers on a zip code level.
Research shows a huge 85% of small business owners depend on work-of-mouth referrals. Local marketing helps businesses reach local audiences and establish themselves in their local community.
In the wake of the Covid-19 pandemic, 75% of consumers say they plan to support local businesses as widely as possible. Given the renewed support of local businesses, it is more important than ever that small businesses reach out to local markets.