Taradel LLC, a 12-time Inc. 5000 martech company, released a new survey that reveals small business advertisers have embraced data-driven, multichannel marketing strategies — with direct mail and Facebook cited as the top (non-referral) channels driving return on investment.
The survey, conducted in August 2021 through an online SurveyMonkey questionnaire, polled 166 small business owners and advertisers with twenty-two questions related to marketing practices, channel efficacy, and campaign management preferences. Notably, 68% percent of all respondents self-identified as business owners with an additional 26% holding management or senior level roles. When asked how much say they have in purchasing decisions, 88% percent responded “primary decision-maker” or as having “a lot of say.”
