New research shows strong link between Google My Business photo quantity and search performance

In the age of Instagram, TripAdvisor and Yelp, I don’t think I can overstate the importance of photos to local businesses. Even before platforms like these rose up and put the power of visually representing the customer experience firmly in the hands of the consumer, people wanted to see with their own eyes what they’d be getting for their money.

Factor in the prevalence of photos from the now-ubiquitous Google My Business, and it’s clear that it’s more important than ever to look your absolute best when consumers are searching for businesses like yours.

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