New MailChimp Campaign Builder Gives Small Business Marketers More Flexibility

The new campaign builder from MailChimp has been improved to give you more flexibility so you can address each point of the campaign when you are ready.

Unlike the step-by-step process of the past, the new check-off system allows for improved collaboration and the flexibility to go to different parts of the campaign at any given time. The upgrade also has additional options for sharing on social media.

Using email as part of your overall business marketing is a good strategy. Because when it comes to receiving regular updates and promotions from companies they are interested in doing business with, 60 percent of respondents in a survey chose email as the most preferred communication method. The numbers get even better when you optimize your emails for mobile devices.

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