New LinkedIn tool tells businesses about who’s visiting their websites

LinkedIn is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts.

The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location.

After all, that’s the kind of data that we’re all providing as LinkedIn users. To connect that data to website visits, the company is using the same conversation tracking technology that powers its Matched Audiences ad targeting.

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