SMBs don’t trust advertising anymore.
It sounds a little nuts when you say it out loud at a time when Adwords and Facebook Ads still dominate digital advertising, but it’s true, and here’s why:
Business owners are more confused than ever about their marketing.
We live in the age of analytics and big data, but business owners are STILL victim to the confusion that a frustrated John Wanamaker articulated in the 1920s:
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
This is exactly how today’s SMBs feel about Adwords and Facebook Ads right now.