Covid-19 continues to rule the economic landscape forcing many companies to rethink and reinvent their marketing strategy. Research shows that since the crisis, consumers have become more mindful of their spending, which means opting for less expensive products and researching before buying.
No one could have predicted how 2020 could change the epitome of marketing. But new 2020 marketing trends suggest that the future of business and marketing needs to be inclusive, diverse, and connected to your customer’s needs. While technology continues to grow, the focus of new marketing trends in 2020 will be on people, not only technology.