Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?
To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.
Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He’s also a feature and documentary filmmaker who’s worked in television for 30 years.