Who needs media planners when a tireless robot named Albert can do the job?

In Asia, Dole sells a canned fruit called Seasons. The brand sells Seasons in two sizes, but it wanted to push sales in the smaller size where the margins were better.

Enter Albert, an artificial intelligence platform created by AI company Adgorithms that hopes to reinvent how digital media planning and buying is done. The brand used Albert for a full digital campaign that included display, banners and Facebook images and video. The creative was developed locally in the Philippines capital of Manila, but Albert handled all the buying, optimization and placement. Maybe programmatic was just the start of the robotic uprising.

AI has become the latest buzzword in marketing. From Google’s DeepMind to IBM’s Watson, the technology is there, but its use in marketing beyond advertising is still nascent.

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