Why You Need to Stop Doing “Influencer Marketing!”

Before you pay a Kardashian $250,000 for a sponsored post on Instagram, Brian Solis, principal analyst at Altimeter, the digital analyst group at Prophet, wants you to consider whether or not you’d be paying the Keeping Up With The Kardashian star for their reach or for their ability to influence their followers.

Solis is not only an expert on influencer marketing, he is also an influencer himself – making him uniquely qualified to discuss the shortcomings of today’s influencer marketing tactics.

And he recently put his own capacity to effect change as an influencer to the test with the release of the report, Influence 2.0. In the report, which serves as a “rally cry for improving influencer marketing,” Solis asks marketers to become “change agents within their organizations that deliver value to every silo that, say, touches a customer or a customer’s customer.”

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