Do you need a PPC management expert?

The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert?

There are numerous factors to take into account including level of expertise, the complexity of the campaign, existing internal resources and the management fee of said expert.

We’ll come clean. Most of these types of articles are written by an agency of some sort and will therefore naturally have a tendency to be biased towards the benefits of external help. Some would call it bias, some would call it scaremongering.

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