Have you ever heard of Google’s Local Pack – also referred to as the Map Pack or even the Snack Pack? Rather than heard of it, you have probably come across it a lot when using Google’s search engine. The Local Pack can bring outcomes that are hugely important to your small business’ success. So enough with the mystery, let’s unpack what this local pack is and how you can use it to your advantage.
What is the Local Pack?
The Local Pack is a section of Google’s search results that shows the local business related to your query. Whenever your query has local intent, Google will show three local businesses that might answer your query.