Why You Need an Explainer Video (and How to Make One)

In our visual-centric world the average attention span is eight seconds long, and video has taken center stage. Video greatly improves ROI and conversion rates, and is expected to account for 80 percent of online traffic by 2019. Explainer videos are easy to produce and a great way to show people exactly who you are and what you do.

Has your company ever faced the challenge of marketing a product to solve a problem that your customers don’t even know they have? Dropbox did, but when they limited their website to a single explainer video, the video received more than 750,000 views in the first month, a 10 percent increase in conversion rates, and several thousand extra sign ups per day.

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photo credit: MACSD Advanced TPP Production via photopin (license)

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