Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future. According to a Kenshoo study, 56% of consumers start product searches on Amazon. That number increases to 2x in a similar BloomReach study. On the seller-side, 63% of Amazon Advertisers plan to increase budget next year (a larger percentage increase than Google and Facebook spends).
In short, Amazon is the new Google in many respects. If you don’t have a solid Amazon marketing strategy in place, you’re at a disadvantage.