A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size, should be focused on social, search, email and mobile.
The statistics are proof of this shift in marketing budget: for nearly half a decade, investments in traditional advertising have consistently dropped by single digit percentages each year. Digital marketing spending, by comparison, has consistently grown by double digit increments year after year. So, how much should small businesses spend on digital marketing in 2017? This article provides information that can guide you through setting up your marketing budget and where to invest those marketing dollars.